“Because people like it.”

Friday, February 21st, 2020

“Because people like it.” is not a good enough reason to do something.

Most of the folks I speak to who say this are referring to some component of their business. Something that takes their time, and energy, and that they are creating from nothing. Perhaps it’s a blog, or a podcast, or social media posts.

While it is absolutely important that we consider what our people like, it should not be the only, or main driving force for our continued creation.

We are here to serve, not to entertain.

Does what you do help people in some way? Does what you do add value to someone’s life? Does what you do solve a problem?

No, everything that we do in life need not serve some incredibly noble purpose and cure cancer. BUT, if we’re going to be investing a lot of time it in, if we’re building a business around it, if it’s something that is likely to become part of our lives, your best bet is to have the answer to one of those three questions up there be a resounding yes.

So, yes, be mindful of what your people like, but focus on delivering what they need.

Join the family!