We're going to chat about something that’s made me infinitely happier, and hopefully, it’ll do the same for you — It's time to leave the business of convincing.

Do people change? Only if they want to, and even then I think it’s more of an evolution than a radical change. To that end, why the hell are we spending time trying to convince people of things? Trying to convince people that A. would be a better decision when we know they’re set on B. Trying to convince them of the best way to do something when we know damn well they’re going to do it the way they want. Trying to convince people of their worth when in reality that’s a job for someone with a psychology degree and a client-therapist relationship.

We want to help. It comes from a good place. But it’s draining as hell, and nothing changes. So perhaps we should stop doing it, eh?

This was something I remember thinking to myself back when I was a staff PT and people would come in, absolutely certain that PT wouldn’t work. When I asked why they were there, they’d say because their wife had told them they had to go, or because their doctor said they had to complete a specific number of visits before they could get an injection or an MRI. Given that I wasn’t the owner of the clinic I couldn’t very well tell these people to leave and stop wasting my time, but I did vow that once I was doing my own thing I’d get rid of this kind of patient on the right quick. The business of convincing wasn’t for me.

Now that I am doing my own thing I make it a point to only work with those people who want to be doing the thing. I sell my stuff to folks who want to get #Maestrofied.

When I market, it’s never about trying to convince people of the value, or trying to change their mind about something. If you’re in, you’re in. If you’re not, that’s cool. If you’re on the fence, I’ll gladly chat, but my intent will simply be to present the facts and show you that I’m an actual human, not to convince you of anything. You’re an adult, think for yourself.

I’m guessing that you’ve encountered this same thing, and if you’re reading this and considering starting a business, or a side gig, or moving into the digital space, I want you to take a moment to think about your feelings towards the business of convincing. If you’re about that life, more power to ya. If, like me, you ain’t got time for that, here’s my recommendation:

Lead by example and speak to those who want to listen.

Practice brave. Let people know what you stand for. Build a following of folks who are on the same wavelength as you and are 100% picking up what you’re putting down. Tell your story, share your successes, and create something that people want to be part of. Spend time attracting those who are looking for what you’re providing as opposed to spending time trying to convince those who are set in their ways and are searching for arguments instead of opportunities.

Things got a lot better for me when I left the business of convincing and became the CEO of creating a community for those who wanted what I had to offer.

Your people are out there. What business will you choose?

Looking for a community of folks who will support you as you build your best life? Check out The Maestro Mafia.