Maestro on the Mic

MOTM #348: Niching Down

Thursday, January 13th, 2022

Y’all know that I teach that niching down is imperative for you and your business. I know it feels scary—what if you’re leaving money on the table? What if you run out of things to say, or you get bored? 

Trust me. There is always more to say, more people to serve. And hey, if you end up crushing it and you feel the call to move on, you absolutely can. But niche down first.

Let’s chat.

In This Episode You'll Hear:

  • Why it is imperative to niche down
  • The fear of leaving money on the table
  • Use the language of our people
  • Give what people need, packaged in what they want
  • Do your homework
  • Your content should reflect your bio
  • It’s a process, not an event

Links & Resources For This Episode:

The FT3 Workbook
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