Full Transcript: MOTM #681: Launching Your First High-Ticket Offer

[Transcript starts at 0:40]

 Hello, hello, hello. My podcast people, and thank you for joining me for yet another episode of my favorite online business podcast. If you are tuning, listening in watching on the day that drops, it is Monday, September 8th, and today we are talking about launching your first high ticket offer. But first, some quick life and business updates.

You can't see this if you're listening, but if you're watching, you see that I'm kind of not looking at. The camera. I'm looking at the thing next to, I'm looking at the lighting because I'm, I'm recording this a little bit different, uh, time. One of the coolest things I think about just living where we live is obviously the position of like, you know, how the sun is changes.

Because of how the earth is. Uh, and so look, the sun coming into the, into the office changes throughout the year. Uh, and so like certain amounts of sun per, you know, each day. So I'm back recording in the middle of the day, but then the camera and the lighting and things like that. So I'm just kind of checking in as I go.

And I think it'll do, I think it'll do, but, um, reason 11 billion that I say no video podcasts until you are 100 audio episodes. Only in so. Life updates, biz updates, and then main topic life updates is that it's summer. Speaking of the light changing and everything, it is summer. I shouldn't be sharing this little secret, but the best time to visit Southern California is August through October.

It's hot. The beach is amazing. The sun is out. This is the weather that people think about when they think about California. The nights are still cool though, so if you do come, bring a jacket. Don't say that. I didn't tell you. Uh, speaking of hot, went to a tiki party yesterday. So yesterday from the day that I recorded this, that's August 31st.

It was at Kevin's. He's a guy that we know from volleyball. He's 70, legit. He's 70. He's fucking amazing. Love him. He lives in Silver Lake. And it was hot as fuck. It was like in the nineties. As soon as you go east of the 4 0 5. It's too hot. You're basically in Arizona. Uh, but Lex set up a party bus just 'cause it's all the way in Silver Lake.

So a bunch of us, he always, he always plays here in the South Bay. So we went to him, he was hosting at his house. Um, but it made sense since we all live here, take a bus instead of, you know, a bunch of Ubers. Um, and so it was like 14 of us and a dog. There was a dog on us. It wasn't moose, but there was a dog.

Um, and it was great. Really, really great. Tomorrow I will head up to Lake Tahoe to hike, uh, every time I recorded an episode and I, like, I'm speaking about events, it always comes up and it's been, you know, a zillion, I've had this podcast in 2018 and it still is like a bit of a mind fuck, but like in a cool way that I'm like, I'm recording this in the past, but talking about the future, but talking about.

Like the big, big pass because the things already happened before, but there's something happening tomorrow that by the time this episode drops, I will have already come, gone and come back. So if you follow me on Instagram, you probably have seen, would have seen it. Uh, but I'm heading up to Tahoe to hike with Carla.

She's a woman play volleyball with. I will let y'all know how it goes. Not, not like, you know, my favorite pastime, but I do like saying yes to my friends when they're like, Hey, let's do something. Especially 'cause she never asked for anything. So. Going hiking biz update, the big update doors open next week.

That is September 15th for folks on the wait list for round 17 of my Instagram intensive, this is the last and final round. For those of you who don't know, the Instagram intensive is my six week online group coaching program that teaches health and fitness pros exactly. How to use Instagram for online business.

I have run it since 2019. That's why I can say that so quickly about what it is. Uh, and this will be the 17th round and we're shutting it down after this. Um, I've taken over 550 professionals through it. It's been an awesome run, but my interests have evolved clearly. You, you folks are on those Ride with me.

You, you hear me? Um, so. We're running it back one last time, and I hope you will join. If something you've been thinking about, uh, can you hear that? We have had a problem with this alarm. For quite some time. It's not even us, it's our neighbors. Let me pause this. Alright, we are back. Hopefully the alarm doesn't come back, but like I was saying before, I was all rudely interrupted.

Final round, the last hoorah. For the Instagram intensive, running it back one more time. Uh, my interests have evolved and so I was like, you know what? I do wanna do it one last time and not just like, have round 16 have been the end and there was never an announcement around it. So doing it, and I would love to have you if you've been thinking about it, dragging your feet.

Uh, if you know that you're like, the only way I'm gonna do something is if I'm forced to show up. Fucking show up, sign up, and then show up. Right? And you will get it done. It is six weeks. You'll knock it out. You'll never need another Instagram coach ever again after that. Uh, the LA diets around it. Each call two hours.

They are on Tuesdays at 4:00 PM Pacific. Uh, I will stay onto, the last question is answered, but typically it's around two hours. Um, we start September 30th and it ends November. Fourth, the investment, the price, the cost, the monies, $497 if you're on the wait list. $597 if you are not okay, save monies. Get on the interest list, save the monies.

The link to join the wait list is in the show notes and it, that page that it also has all the details on it, what you're gonna learn, how we learn at the order, all of the things, literally all the fucking things, the FAQ section extensive. So check it out. Thank you, Courtney. Thank you, Joe. Again, doors open to the wait list next Monday, September 15th, and they will close on September 19th.

I gave you one calendar week for people to purchase if they're on the interest list. The last day to join the wait list. Is this Friday the 12th or is it the 12th? Yes, it is the 12th. So make some moves. Okay. So that's a good shift. Good segue, talking about monies. Good shift into today's main topic, which is launching your first high ticket offer.

So like I just said, for the intensive for non non waitlist folks, for the public, the cost is 5 590 $7, right? $600 at one point in time. That was a very high ticket offer for me. And depending on where you're at in your business, what you offer, right? That may be a high ticket for you. It is all relative.

And I wanna talk about how you launch. That first high ticket offer, right? It is worth noting that when I first launched the Intensive back in 2019, right? It's been six years. It's wild. It was $297, 2 9 7, and I struggled with that price 'cause I was like, oh, it might be too high. But I consulted with some people and I was like, okay, no, I feel good about it, but I'm a little nervous about it.

I wasn't like, oh my God, it's too high. No one's gonna pay it. I don't think it's worth that. I was just like, I am feeling a little bit nervous about this, which is that I want you to hold onto that. Put that in the back of your mind. But that feeling of being nervous, 'cause it's gonna come back at the end of the episode.

I was just starting out with this offer and I didn't know what I could deliver. I didn't know what outcome I could deliver. I didn't know what I could, you know, promise I could deliver on. 'cause I hadn't run it yet. I didn't know how quote unquote good the offer was. And when I say good. I will measure that based on results, right?

What the people learn, what they were able to accomplish, you know, that that was within their own control. I didn't have any of that. I didn't have any data, right? 16 rounds later, 550 people in it. Six years later, I do know how fucking good this program is, and I price it accordingly. Right. What's to stop me from charging a thousand dollars or $2,000 or $10,000?

Largely my own integrity and my other offers, namely my one to one. Hourly rate, right? When it comes to pricing something, and I've said this over and over and over again, when it comes to pricing something, we set the price. The customer determines the value. In the online business space, what you use to set those prices, right?

It can be this, it is, it's the wild west, right? With in-person pricing and physical goods, the market tends to have more influence on the prices. But online services and things that aren't tangible, they are so heavily influenced by perception and emotion, right? Look at the fucking stock market and these AI companies and you know, their valuations that are just insane and made up, right?

So I believe that the only way you can introduce objectivity here with your offers in pricing is by anchoring those prices in your one-on-one hourly rate, right? What that rate is based off of. Kind of a few things here. What feels good to you, and you can confidently sell and promote what the market is holding and perhaps most importantly, what you won't be salty about, right?

The kind of the ceiling and the, and the floor there is like, what do you feel good about? You can confidently sell. The bottom is what, what you will not be salty about. Cool. And we're somewhere in the middle. When you get salty, then you raise your rates. It's actually quite simple. Quite simple. So one of my, one of my favorite people, my favorite clients, uh, submitted the topic for today.

I am not gonna say her name because I didn't ask her, but she told, she was the one that was, was like, Hey, can you do this topic? And I was like, heck yeah. This is great. Um, and I'm really happy to be talking about this topic of, of launching your first high ticket offer. Um, because my episodes as of late have really been about building businesses and building something that don't perpetuate the bullshit.

Right. Build something that isn't just another example of extractive capitalism. And by the way, if you haven't heard it today, fuck Donald Trump. Fuck that fucking guy. The whole administration as well. Side note, speaking of, uh, a little recommendation for y'all. It's a long podcast episode. Um, all about capitalism.

It's called the Rise and Fall of Capitalism. I'm like a third of the, probably like halfway through, it's like two and a half hours long. Uh, no, it's definitely not fucking Joe Rogan. Um, but it's really good so far. It's called Diabolical Lies. It is hosted by Katie Gadi. Tossin. I always get her name. I can't like say it for some reason.

Um, but she's money with Katie. Right? So if you, if you follow me on Instagram, I've talked to her before or maybe you follow her on Instagram. Amazing. Um, but it's also by Katie from Money with Katie and Carol, Claire Burke. Um, we will link that in the show notes. Thank you. I almost said Katie, that's not right.

Thank you Courtney, and thank you Joe. Um, but in the episode they speak about the reality that one of the reasons that we start our own businesses, right, and we become our own bosses, is to own the means of productions, right? That's how you can look to accumulate, accumulate wealth. Um, and in this case, my favorite people to work with, right?

Are people with small businesses, people that are solo entrepreneurs, right? People that have a really lean team. Right. They, I don't wanna go, uh, down the rabbit hole here, but when we talk about owning the means of production, if you have a small team because you're working yourself, it's Yeah. You are owning yourself.

And that's what I really like about it. It's not like you have this big, huge business and then you're like, make it rich off the backs of other people's labor. It's you. Doing the thing yourself. That's what, so that's my favorite. Like do I think it can be done ethically with a team? Absolutely. But that's not my zone of genius.

It's not my preference. I've either work with people that are solopreneurs, maybe they have a super small team. Um, you know, like I have super small team. I got Joe, I got Courtney, uh, I got Sandy doing my, uh, my, my account, my unac accounting, my, what is it called? Every month bookkeeping. Lexi is like a handful of things, like very small team.

Alright, uh, but I don't wanna go around the rabbit hole. Maybe another episode. Um, but suffice to say, uh, if we are thinking about not perpetuating the bullshit, right? We're thinking about bus building businesses that don't perpetuate the bullshit. Pricing your shit fairly and honestly, and doing shit yourself is a great start.

So, I know that fairly is such a subjective word, but like, trust your gut and listen to your gut. Does it feel good? Do you feel good? Does it feel bad? Are you salty? Right? Uh, also of no, like the market will let you know if it's too expensive. And yes, again, people, the consumer determines the value. So if they value it, like then yes, they'll say that it's not too expensive.

But part of valuing this thing. Is it believing that, you know, believing that they can get the outcome, caring about that outcome, wanting that outcome, needing that outcome, believing that you can help them, liking you, trusting you. All these factors go into, you know, them valuing it, but. Like the market will let you know when you go to launch this thing and some of what they're telling you when the market's letting you know could be like, not right now, right?

I need you to get more reps. They're saying get more reps, get better, get more confidence, get more results, get better results. And then that price can go up or people will see the value in that price because the proficiency and the perception around it on service right, has gone up. Right? But. When it comes to pricing things to me, and I talk about this all the time, objectivity is introduced by anchoring it to your one-on-one hourly rate, right?

That hourly rate, meaning if I wanted to sit with you for one hour, just you and me, how much would that cost? Or if you're gonna do whatever service, if you're like, I'm a trainer, of course, if you're gonna train me for an hours one-on-one, how much would that cost from there? When we are pricing an offer.

You think about how much access they have to you one-on-one, and then you start doing some math, right? If it's a leveraged offer, meaning one to many, then you can't just, you know, pull your hourly rate and, and multiply by the hours, but it can give you a starting point, right? I really do believe that when it comes to pricing things, there's a lot of basic clear cut math, right?

I think that in the online space, there's a lot of fucking bullshit, right? And people just making up the price of things and the value of things and being like, it's a 20 minute video that's valued at $19 million and it's just like that. It's fucking crazy, right? But I also see on the other side of the spectrum, I see more of this side in my audience, right?

We have folks that are like, it's one penny. And I'm like, that's too low, right? That is not gonna work. You're gonna make no money and that's not sustainable so that you can keep helping other people. Unless you're independently wealthy, then go by all means, right? Right. So if that's you and you're like, I just like wanna price it at one penny, DM me.

Text me 3 1 0 7 3 7 2 3 4 5. We'll chat. I'm never gonna be the coach that's like, just charge a million dollars, but I will be the coach. That's like, one penny is too cheap. Unless you're like, Hey, I'm doing this thing for free. He's like, fine. But when you're like, I'm gonna put a price point on it and it's one penny, then we got, we have to talk about that, right?

So the big, the big demystifying points here, right? The crux of this episode, and I know that, I mean, if you're new to them to new to me, then perhaps you are coming into this being like, oh, I'm gonna get like this step-by-step strategy for how to launch this. If you've been in my audience, then you know that I'm just a, I'm a 30,000 foot.

You know, teacher educator. And so I like the bigger picture and like what are the, what are the patterns? What are the things that break the pattern? What are the things that, you know, diverge from the pattern? I like to highlight those things. So to me, the big demystifying points as it relates to selling your first high ticket offer is, number one, selling a, a very high ticket offer is, in my opinion, easier than selling low ticket.

Right? 'cause it's a smaller audience that you're going to, and people either want it or they don't. Uh, it is all to that end. It is all about expectation management and you going in understanding that fewer fish are gonna hit that line, right? Fewer fish are gonna bite that line, so just be grateful for every single one that does.

The second big demystifying point here is simply give yourself time in your business to really believe in your offer and it will feel good for you to sell this offer. And no different than selling anything else that you already have been selling. I don't, I don't really wanna throw a number out. I'm gonna take you through some steps here.

I don't really wanna throw a number out for an offer 'cause it really depends, like I said before, like where are you at in your business? What do you do? What's the market holding? And also the number like really doesn't matter because what I'm gonna say about selling and the steps here is how I sell.

Everything, right? I sell it. I do sell a $10,000 offer this way, and I also sell my Instagram intensive this way. Uh, but for the sake of giving your brain something to like settle on so that you can focus on other things, and that's not the rest of what I'm saying. Let's call it a thousand dollars offer, but feel free to make it whatever number makes sense for you if you're like, I already sold that, that's the thing.

Okay, cool. Then make it in fucking number. Um, but let's say a thousand dollars, right? So. The steps here. First, you're gonna come up with the offer based on what is needed by your people and what you want to offer. And when I say come up with the, uh, the offer, I'm largely talking about like, what's the outcome of this thing?

What's the promise of this thing? The. Right, and this again, is where that time piece comes in. Meaning you've been in the industry, you've been helping your people. What's missing in the industry? What's missing in your product suite? What's missing with how you help people? Oftentimes as, as we're looking at this higher ticket offer, it's gonna be a longer program of some sort with more handholding, you know, more direct contact and communication, and likely a smaller number of people.

Right. For me, that was Legacy first and then the Lateral Mind, right? Legacy is my long-term business coaching for intermediate online business owners. Um, that, you know, it wasn't just when we were thinking about making it, it wasn't just like boss babe vibes and it was actually introducing strategy and predictability that was missing in the market.

And I will say I definitely had a leg up here because I did this with Jill, who had been launching high ticket things so I could borrow her confidence in this, right. But like I said earlier that when I launched the intensive, there was nervousness of like, people are gonna buy this. Is it too much? Right?

And you are going to feel that, right? You are going to feel that. Inevitably, you're going to feel that. I definitely had a leg up, like I said, 'cause I got Jill, I could borrow her confidence. But the first thing we came up with was what's missing in our product suite? What's missing in the industry and what do we want to to offer there?

Uh, the next time I did that was with lecture mind. It was way easier, right? It's long-term business coaching for brick and mortar business owners who want to move into the online space, right? We deliver them the tech side, both the tech side and the strategy side, and we're not just telling them to build a fucking course, right?

Please don't do that. Please don't do that. Lex and I looked at the market. We look at the people we've been working with, the people that are come to us, and it was like, this thing doesn't exist. Do we wanna build it? Can we build it? Yes. Do we wanna build it? And then it takes us to the next step. What are the deliverables?

So the first step is come up with the offer and solve that problem. Second thing is think of the deliverables needed in order to get that outcome that you want. First part there is how long is it gonna take? If you're like, Hey, I want this outcome for people, okay, is that doable in six months, seven months, 10 months, a year?

How long do they need from there? How many touch points are needed? Do you need to meet weekly? Do you need to meet month, monthly? Does it need to be Voxer access? I don't know what your thing is that you are like doing. But these are things to think about how much accountability is needed. What does that look like?

Are there live calls? Are there check-ins? You doing a fitness thing? I don't know. The whole goal here is determining, figuring out what needs to be done for people to get that outcome, how much teaching is needed, right? Obviously this varies in whether or not you have like an information based product.

I'm thinking like I have personal trainers and such that listen to this. And you're like, no, I'm not. Like maybe you have like a little bit of a teaching that you're doing with them to debunk things, but like the majority of it is like working out and delivering the actual, um, workout program and making customized, I dunno, it depends on what your offer is.

Last thing here is group support actually beneficial to the customer. Remember, we're building things and building businesses that don't perpetuate the bullshit. And sometimes with group offers, I think people offer 'em because it's easier for them and it's not actually better for the customer. Is this going to be better for the customer?

Right? High ticket doesn't have to be group at all. It could still be one-on-one, totally fine. There's more touch points, more handholding, more things that are done for them, right? But like, you know, I talked about this most recently with um, press publish. My podcast program and the having the group group dynamic did help.

They were very, I didn't know, and so I didn't make a big deal of it. I was like, okay, well I'll put you in a Voxer group, and they fucking were just. Talking to each other and helping each other out. But I didn't market that as the big selling point. It was like, I'm marketing this as you're gonna get your fucking podcast launched in eight weeks.

And it's not because you have a group around you, it's 'cause I'm gonna make sure you fucking do it. I'm gonna tell you exactly what to do and have, you know, build a schedule for you. But that group part came as a bonus and I was like, wow, that's, that's awesome. Right. So that's the second part there is thinking about the deliverables.

Next part. Figure out the dates for everything. When does it start? When does it end? When are the calls gonna be? When are you launching it? Next, you corral attention. Get folks on a wait list or call it an interest list, whatever makes more sense for you and your people. Um, we want corral attention. So we have predictability.

So we say, Hey, I'm gonna sell to this group of people who have raised their hand and said, I'm interested in this thing. I want this thing. As opposed to just like throwing it out to everyone. I don't love making things before people have said that they want it. And so you kind of have two options here is before you even do any of this stuff, you could.

Go on socials, go on your new newsletter and be like, I'm thinking about making something. Would you be, would this be interesting to you? Like, would this be of interest to you? Would you consider this thing Totally fine to do that, and then kind of go from there. The other option is that you just make the interest list for the actual offer and see how many bytes you get.

I think that when it comes to a higher ticket offer, um, this is a case where option two, where you just make the interest list and then see many bites you get. Is is very viable because like I said earlier, this high ticket offer typically comes, you're, you're starting to make this like a bit. Into your business, right?

You're not just like on day one being like, I'm gonna make this million dollar offer, right? It's just like you've, you already have trust. You've been doing this for a year, two years, three years, right? It could be many multiple years. And you already have trust, you have an audience, you have a good idea of what is needed.

Um, what would be helpful, I'm trying to think. I, I launched the Instagram intensive in 2019. I started this business at the end of 2014. Really? The beginning of 2015. Right? So those four years in, uh, we launched Legacy in, excuse me, 20 20, 20 19 going into, we went in 2019 also going into 2020. Um, so again, you know, four years in, it's not like it was one day into things we had trust, we had an audience, had a good idea what was needed and what would be helpful.

So it was fine to just. You know, do an interest list. I didn't have to be like, Hey, would you folks be interested in this? Right? So there is a big time piece to this as well. It's like moving through your business and being like, okay, I have the audience, I have the trust, I have the confidence in myself and how to build an offer.

Uh, I see what's missing. I see what's needed. And then looking to create this offer, the thing that I want you to remember is you will not know how many people want it. That's the one thing. Right. So in this case, right, we go with option two, make the interest list. Just see how many people get on it. You are, you are not gonna know how many people are gonna be on that thing.

Because we're just kind of throwing it out there, but the predictability comes after that, right? We're corralling attention, creating that interest list, and from there, interest lists typically convert at about 10 to 15%. So that's where our predictability comes in. Not how many people are gonna be on the list, how many people will buy from the list, right?

The big thing here with these offers is, like I said earlier, when we are selling a higher ticket item, understand that you're going to a smaller pool of people. And being grateful for any fish that bites right. There's gonna be fewer bites, but we're grateful for every single one of them. When we're looking to create attention and create that interest list.

I personally put as much information as possible and as much information as I know on that interest list. If you're just like shooting from the hip and you're like, nah, I'm gonna do this thing on create interest list, you don't know anything about it, cool. Then you don't have any information to put on it.

But as you get more information and you figure out more dates and prices and things like that, put it on there. Yes, I put the price on there. I, I fucking wanna see the price when I buy shit. So I put the price on there, build things and build businesses that don't perpetuate the bullshit, right? Again, it's up to you at the end of the day if you wanna put the price on there or not, but I will always advocate for you to put the price on there.

Like, people fucking see they're adults. Why, why are we hiding it? I get there's an argument to be made about conveying the value of things, but I think we can also do that with a longer, um, page, right? And have, have the information on there, and then let people choose. Also, give people the benefit of the doubt.

Sometimes people just wanna see the price so they can save up. That's totally fine as well. So that step is corral the attention. Build the interest list to get people onto that thing. Say, Hey, this is the thing that's coming. Here's when it's coming. Here's all the deliverables, all that stuff. That's about it.

From there, we look to keep building the interest list, keep growing it. We know if we know that it looks typically converts at 10 to 15%, we want as many people on the fucking list as possible. We're communicating with that list as well. Keeping it warm, promoting it, promoting, promoting, promoting, promoting, and then you fucking launch it.

Right. You sell to the wait list, you sell to that interest list. We're looking for that 10 to 15% conversion, and then if you want, you can sell to the public or not. It's your choice, right? Then you run it, then you debrief everything, then you iterate and then you do it again. Right. I know. I like kind of cruise through this because.

I've talked about launching a zillion times, and I think the biggest difference between launching this high ticket offer, right, launching your first high ticket offer versus launching any other offer, is that it will likely force you to go through emotions that you've been through before that you forgot about be.

Because it's been so long. Right. My client actually nailed it. She wrote to me, she said, anyway, I went from being a little intimidated to offer this current program to I need to be all in. If I'm gonna do this to, I'm all in and will attract the right person to, even if I get one person, they are going to get the best program I've ever created.

Like, fuck yeah, right. That last part. So, so is tremendous maturity and I'd love for folks to feel that way and get to that. You know, as soon as possible within their business career, within their career life, their business, um, 'cause online business got people fucked up, right? Like the people just out here thinking that unless it's a 19 figure launch, it's a failure.

And you're just like, what one person is dope? I know you have bills to pay, and this is why I talk about corralling attention. So you have some predictability and a rough idea about projected revenue. Um, but the, the, the recap of this, the highlighting the thing that I really wanna just like. Drive home when it comes to selling your first high ticket off, your first high ticket offers the two parts here, right?

Selling a high ticket offer isn't some radically different process than selling anything else, right? In my opinion, selling a high ticket offer is easier than selling a low ticket offer because yours a smaller audience and they want it or they don't. Right? It is all about expectation management. Go and understanding that fewer fish will bite, right?

They, but the ones that do, we are grateful for every single one. Uh, the bigger point, I think the more important point I think, than the point that makes it the easiest, the right, like really most contributes. It really most greatly contributes to the ease. I'll say that is giving yourself time in your business to really believe in your offers, right?

To really believe in your ability. And your ability to get results for people. And then it will feel good for you to sell this. You will have some emotions around it, but it will feel good. The underlying emotions that it will feel good to sell this offer. And it will start to feel no different than anything else you have sold in the past.

Right? You will go through emotions that you have had in the past. Absolutely. And then you'll sell it. And then this new thing that was scary and gave you some feelings inside. We'll become another old thing, just like another other stuff that I, that you already have in your product suite. Just another product in the product suite.

Okay. I'm looking at the time, I'm listening out. There's no more of the alarm, so I'm like, let's cut this out before that thing comes back. Um, do not forget folks doors close this Friday last day to get on the wait list for the final round of it. The Instagram intensive and then the actual, uh, I, it's, that's confusing what I just said.

I said the doors. The wait list closes this Friday to get it. Wow. The wait list for the final round of my Instagram intensive that closes this Friday. That'll be September 12th. The doors for registration, they open next Monday. That's September 15th, and they will close on September 19th. So you have one week to buy at that discounted rate.

Okay. All of that will be in the link in the show notes. Thank you, Courtney. Thank you Joe. Hopefully this episode was helpful. I do like talking about this stuff. Um, and in the context of the. Building businesses that don't perpetuate the bullshit. I definitely had some thoughts around when everything started to snowball and just get worse and worse and worse with fuck Trump.

Um, I was just like, you know, am I contributing to the bullshit with this online business stuff? And, and do I wanna keep speaking about it or like, what do I wanna do? And the questions that I get from you guys and the discussions make me want to keep doing it. And I see the utility. And I, and I, I, I feel the value in it.

So thank you for your questions. Thank you for your support. Thank you for reaching out. Um, it is still, you know, exciting to me and feels good to me to, to talk about business in this way. Um, because while it's something I said in the past and even before all of you know the fuck Trump, um, it's something that's super necessary and needed right now.

So. Happy to answer the questions. Happy to receive the questions, and let's continue building businesses that don't perpetuate the bullshit. All right, as always, and endlessly, endlessly, endlessly appreciative for every single one of you. Until next time, friends, maestro out.

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