[Transcript starts at 0:40]
Hello, hello, hello, my podcast people and thank you for joining me for yet a another episode of my favorite online business podcast. If you are tuning in, listening, watching on the day that it drops, it is Monday, December 22nd. Happy holiday time. Whatever you may or may not celebrate. So today we are talking about building your dream offer and this episode is heavily inspired by my recent trip to P Play Ade Carmen, y'all.
That shit was dope actually. Speaking of dope, check out the sweatshirt that I have on. Yeah, I always wear my stuff, my maestro stuff when I'm recording. But this is not a maestro stuff. This is from my girl Rachel. And this was like a pseudo custom. One. I fucking love it. Isn't it cool? It's really cool. So I'm wearing it.
I might regret it 'cause it is a sweatshirt is, if you can't see me, you don't know it's a sweatshirt. I cut the sleeves off. Took me a very long time actually. Uh, but it was gonna make a little bit hot. But either way I was like, you know what, I wanna rock this because it's dope. I have a, my shirt underneath and I get the my shirt.
I'm behind me and I'm like, you what? That's enough. Uh, but this episode inspired by a super dope trip. I just came back from yesterday, uh, to play Del Carmen. This shit was. The shit right. The spot was the shit. I am recording this on Wednesday, December 17th. Um, I just got back yesterday. We were there for five days.
We went Thursday to Tuesday. This is a trip that we take every year. Lex and I take every year with another couple. Dan and Natalie, who I met during my Paragon training methods days. I fucking love 'em. They were just like the best. So we used it to Vegas, but it's too fucking cold there and it's expensive.
Like unnecessarily expensive. Uh, so we decided, hey, let's spend a little bit more money, but get a lot more and it'll be really warm. So last year we did Cabo, which was great. It was really good. But we got bamboozled during the post stay pitch. I've mentioned this on this podcast. Uh, we went to LeBlanc.
Don't fucking go there. It was good. Very nice. No diversity. Uh, but very nice, really good food. But then we like bought the, the end pitch thing to lock in a rate for the next year. And then it didn't lock it in, they lied. I had to do a whole chargeback. It was a whole thing. Uh, so we, it also had zero nightlife, right?
Zero diversity, zero nightlife. So we switched it up. Uh, next, next. Wow. Lex and Natalie, or combined next. Uh, they did an amazing job finding a new place, so they wanted to be searching, so it was like, all right, cool. And the criteria that we kind of had was, it's gotta be an all-inclusive, adults only 'cause fuck them kids.
Nightlife at the resort, enough chairs and umbrellas. It's annoying. You have to like fucking go out there early trying to fight for chair and umbrella and like, why doesn't everything have an umbrella? It's fucking hot. You're like on the equator. So need to have that. Um, I really want like a secret door for room service deliveries.
I've had this in past places I've gone to. Um, 'cause we don't have to like deal with it. Like they just try to like come into the room all the time and like, it's just annoying. Like, I'm like, I don't need you to wait on me hand and foot. Like I just wanted a coffee. Um, I would love a nice bathtub. Right, and I'm gonna tie all this into the main topic of today.
I know I'm not giving you the rundown of the trip, but it ties into the main topic of today, which is building your dream offer. So. The thing, the place that had checked all the boxes was Del Carmen. Uh, we went to Secrets Mohe. It's spelled M-O-X-C-H-E. And the E has like an accent on it. Um, and we specifically, we stayed at the impression side of the resort.
15 outta 10. Recommend this place, right? Absolutely recommend this place. If you follow me on Instagram, you saw my story. His place was bomb. We had an amazing time. Uh. Probably the most important thing in terms of like immediate feedback and immediate yes, is the diversity of the place. There were lots of black people at this place and a good number of gay people.
That's all I need to know actually. They have like a lot of weddings there. I think all these places make a lot of the money through weddings and those have like that like Wi wedding, like I don't know the wedding office where you would go and like talk about stuff. I don't fucking know. But they have pictures in there of people who have gotten married there and they had a lesbian couple.
I hate that word lesbian. It sounds like a disease. But they had a lesbian couple as the, as one of the pictures and I was like, look at that diversity, and that's just like that welcome environment. And I was like, immediately, yes, because LeBlanc was not that, it wasn't like, not welcoming, but it was like, honestly a lot of old white people.
Pretty much only old white people. And I was like, this is fine, but also, mm, not really yet. Uh, so right off the bat, amazing. At that hotel, they have three tiers regarding the kind of like access and the amenities. We sit at the highest tier, like I said, which is impressions, which gave us access to like two impression o only pool areas, a specific beach area, and two different restaurants.
Uh, they also had premium alcohol. At that, at that level. I didn't even realize this. I drink the same thing all the time. And I didn't really realize this until the last day because we were looking for, we had introduced to a drink called the Hugo Spritz, which uses St. Germaine. Uh, and they only had that at the impression signs.
We went to the other. Bars all around and in the, in the resort and trying to get this drink. And they're like, we don't have St. Germanian. I was like, how the fuck do they have it over there? Like, what, what's happening? And then the, on like the second to last night, our favorite bartender, Gabrielle, he was like, oh, they, your impressions, they only have that there.
And I was like, eh, and it makes sense 'cause the bourbon was different too. And I was like, I didn't really notice. I'm not like a huge, you know, drinker. Um, but that, that you do, you do have access to that. Um, if you are staying in the impression side. Impressions also comes with a butler, um, which we had at LeBlanc, but here at, AT Secrets, they weren't up your ass, which that was a requirement that I had when looking for a place.
I was like, I don't need a butler. I want that secret door that I spoke about earlier, because, you know, a lot of these places. Seem to cater to folks who want slaves, I'm just gonna fucking say it. They want slaves and they judge the quality of their stay by how much they can be weighted on by somebody else.
And it's fucking tacky and I don't like it. I'll tip you just like, I don't want, I don't need you to do all this stuff. Like, I'm fine. So one of the things that we wanted that secret door, I've had it in past resorts that I've gone to, and it's just a door that like room service puts the food in and it just like.
It's like a, like a shelf. Like a table. It's kinda like a dumb waiter that doesn't move. Uh, and you just open it from your side and you just like get the food whenever you want. When you're done, you put the tray there and they just grab it and it's the fucking best. Right? LeBlanc was insane. Its like they were really like, that was like the selling point of LeBlanc was like, you have the butler and they bring all this stuff.
And I was like, I don't fucking need that. This place, not like that. Of note, the room service was very slow, but we didn't really use it. But the few times that they did use it, we did use it like brought coffee, water, bath, salts. I like taking a bath. Um, they just put it in that little door area. It was great regarding the bathtub situation, this place had two huge bathtubs, huge.
And one was on the balcony. And I use it every day. If you follow me on Instagram, you saw my stories. I use it every fucking day. I love it. Uh, as for the nightlife, so cool. They had a speakeasy that to get to it, you go through the back of the pharmacy, which does sell stuff, but you had to give 'em a secret password that they changed every day.
And then they like open the door and it's like a full, it's a full on club. Like good music, super fun. It didn't start till 10 30 difficulty for me because we were on, it's on Eastern time and so I was like, man, it's like feeling like, it's like it's early, right? 'cause it's like seven 30, but then you're like eating because not till 10 30.
It was a little bit tough with that. I was like, oh. Goodness. Um, this is a little difficult. I feel old, but it was really nice to have that option. We went there two times of the, the five nights, um, additional things that this place had that weren't requirements but were super fucking dope outside music venue, right?
They had performers like these duets every night, and you could just sit there like this massive, like lagoon pool area and you. Sit out on the side of it in the chairs and just listen to the music. So great. Um, and then we had a restaurant that we went to the last night that you could pay to go to it if you stayed there for five nights, which we did.
Uh, you got, it was complimentary and it was a seven course tasting meal and it, or seven course tasting menu, whatever it's called. And it was incredible. Like some of the best food I've ever had, just like the food in general at the resort was like, okay, but this, that place. Fucking incredible. So I know this episode is about building your dream offer, and I promise it ties into this rave review that I'm giving about the resort, right?
The only thing that would've quote unquote changed if forced to, if I had to change anything about the resort, uh, would be more elevators that could be used like during the peak times, because I was like, this shit is slow. And they took the stairs bunch, which was fine, but I was like, the elevators are small.
And I was like, this is like a little bit. Little bit slow. Um, and it would've been dope if the gym had a, an ocean view. The gym was small, but it was sufficient. And I get why they don't like use prime real estate and, and like have it as a big view because like no one's ever in it. Um, but I have been to a few places where like the gym, like looks out onto the ocean, things like that.
That would've been nice, but like, that's like if I'm forced to, to say something and to change something. Right. Which brings me to. The main topic for today, which is building your dream offer to me, this resort very much felt like someone who was cool, sat down and was like, what would my dream resort be?
And then they fucking built it. Right, because, and I say this because nothing else like exists. Lex and Natalie are all in the Facebook groups and one of the things that people were saying was they were like looking for other places to go instead of coming back to this. 'cause it was like, you know, just to try something new.
And they were like, what else? Like this exists that has all these things and it's like it doesn't. So it very much felt like somebody was like, what do I want? What do we dope. And they put it all in one place. One of the things that I think people forget. When they have their own online business is that you can do that.
You can run shit, however the fuck you want to run it. Shout out to Dr. Ellie Summers. She was literally the first person to ever say that on this podcast. Super early episode, like episode 10. I don't know. It's fucking early. We will link that. Thank you, Courtney. Thank you, jojo. Uh, but running your business, however the fuck you wanna run it includes building offers in exactly the way that you wanna build them.
Yes. It does matter that you know what your audience wants as well, for sure. But I think that sometimes that is the only thing that business owners considers like what other people want, or they only consider what's been done before and they just like go with it even though they fucking hate it. Or they're like, well, I would really love to have this and this.
I'm like. Then do that, right? You can literally build your offer to be your dream offer. The sentiment reminds me, um, I did a Garth Brooks episode. It's a two part episode, however long ago. We'll link that. It was like two parts. Thank you, Courtney. Thank you Jojo. Um, I did a Garth Brooks Epi Garth Brooks episode after watching his documentary.
And in the documentary he talks about being an entertainer, and he says that when you go on stage, it's not about what you want, it's about what they want, what the audience wants. It's about what the people want. And showing up and giving them what they want, but he then goes on. To say that the luckiest entertainers, it's a select few.
Exactly what they want to give is exactly what their people want. And that's what it feels like with this resort. And you know what I'm speaking about? Building your dream offers. Like in the most ideal situation, yes it is about what your people want and what they need, but ideally that's exactly what you want to be giving, right?
And they match up, or what you wanna be giving is what they need and what they want. And I think it's worth exploring that. Right. Again, the reality is that businesses are built on solutions to problems, and as such, you've gotta solve people's problems. So no, you can't just build something, anything, this thing with no concern for people's problems and then expect people to buy it.
They will not. We know that that's backwards, right? But you can take their wants into consideration and then build a solution that is exactly what you want as well. Yes. I do think that where you're at in your business plays into this for sure. In the beginning it is largely just like, what do whatever you gotta do to make money?
I get that respect that been there. I say, yes, get the monies. But I do think that that there can still be some discernment in the beginning and a concerted effort to be doing more of what you want to be doing with the type of clients that you want to be working with, right? Especially when you're starting your own business, when you're working with somebody else.
It's totally different, but this is why we started our own businesses, is to run it the way that we want and work with people that we want to be working with. And I think that you can and should lean into that from. Beginning, right? I don't think you should completely abandon your wants. Just be like, I gotta get this thing working.
Like I think that's not a good way to start, but we know for sure as your business grows and you get the reps and the results and the reviews, and you gain that, that positive reputation, those things bring with them the ability and the opportunity for you to really start doing and doubling down on the shit that you wanna do and doing it in the way that you wanna do it.
Right, AKA building that dream offer. So just to throw in like a technical, tactical section here, I wanna remind y'all of what I call the seven Ps of any offer. I did a deep dive into these, um, in episode 5 0 1. I think it's titled the Seven Parts of an Irresistible Offer. So we will link that. Thank you, Courtney.
Thank you jojo. Um, but to summarize, when you are going to create an offer, I strongly suggest that you identify and outline seven things, the promise, which is a guaranteed outcome, the person, the avatar person that this is for the process, or if you're from Canada, the process, this is the framework that you take your people through.
The purpose. Why did you make this thing? Inject some humanity, some humanness into this. The proof, which should be any kind of testimonials. If it's brand new, then you can say, Hey, here's, I don't have any testimonials for this, but here's what other folks who have worked with me before say that it's like to work with me.
If you haven't worked with anybody, then we're just focusing on other stuff, and you probably shouldn't be making a group offer first. You should be going for one-on. Right. Um, and then you can say that accordingly. Next, the price. Include any options, any discounts, whatever. Payment plans, whatever. Be transparent about the price.
Fucking put the price on things. And then lastly, the packaging, which is the deliverables. Is there videos? Is it live calls? Is there boxer access, messaging, loom, whatever. What is it? You can make all seven of those peas ideal, right? Your dream peas. Right. We know that the most important of those PS being the first one, which is the promise, and this most directly involves your audience, right?
What problem do they care about? What problem do they want solved? What problem are they willing to pay to have solved? All right. I think that where the dream offer creation comes in most specifically, is the packaging. How are you delivering this offer? Do you want live calls? FYI for me? Yes. I actually love running live calls.
Do you wanna offer Messenger access? How frequently do you want those things to be delivered? Do you wanna, do you want this to be all just self-paced with recordings? Uh, the recordings, I mean, dripped out? Is there contact with you? No contact with you? How long is this thing? Six weeks. Six months? What are the parameters around here?
Right. What is the packaging you get to choose? But again, remember that the most important part of the offer is the promise, right? That's the guaranteed outcome. So my coaching advice is always that you reverse engineer your offer, starting with the promise. From here, you decide how long it will realistically take to deliver on that promise and what deliverables are required in order to make good on that promise, right?
We just work backwards. So for example. My podcasting course Press Publish has a promise of a 100% guarantee that you will launch your podcast in eight weeks. If you follow my process and stick to the curriculum, a hundred percent guarantee you will launch it. I chose eight weeks and the, the live style, the live call style format, because I knew that that's what would be required in order to guarantee that folks would launch their their podcast, right?
Honestly, you can, you can launch a podcast in like a week. Less than that. Honestly, you don't need that long of a time, but. To that end, eight weeks is plenty of time from a logistical perspective, but it is realistic. That's the most important part for the creative process and taking, you know, life and human behavior into consideration.
People need that long to actually get this thing going. They will usually have it launched by six weeks. Um, but I have that buffer built in there so we can work on, on the consistency piece. Right. In my opinion, the live calls are, are required largely because. Of the human behavior component. If you want people to do something, the number one way or number one thing that you can do to most guarantee they do it besides obviously doing it for them, is to run it live and strongly encourage attendance, and then you stay up their butt via accountability, through some sort of messaging messenger, whatever.
I use Voxer, right? So we see how I reverse engineered the components of the offer, not based on what, what was needed, right? But. I made sure not, or I should say, not just based on what was needed, but also making sure that it matched what I wanted to deliver. Right. I fucking love this offer. I love my press publish offer.
I love that course. Like I love it. It is a dream offer for sure, as it relates to, to podcasting, and you can do this as well. Yes, you must solve a problem that people want solved and that they're willing to pay to have solved, but you can choose how this thing is structured. You can choose who you work with.
You can choose how you work with them. You can choose the problem that you actually solve, right? And you should choose all of these things, right? The reality is that when you are doing something that you enjoy and that you're excited about, you will show up differently. I promise you, I guarantee it. You will bring a different energy and your people can and will feel that your results, their results will reflect that and that will contribute to the success and the longevity of the offer.
I got excited that episode. This was fun. I'm gonna wrap it up there. Uh, I just really wanted to remind y'all that you can make shit that you enjoy, right? It seems like a simple reminder, uh, but it's been my experience that folks need that reminder. So I'm reminding you, but speaking of, uh, as I didn't say this earlier, speaking of shit that you enjoy, the po the, the webinar I ran last week chat, bt for online business owners, it was so much fun.
If you were there or you watched the recording and the replay, thank you. That shit was so much fun. I loved it. I'm so stoked about this direction that I'm taking the business and this is just the beginning, y'all. Uh, so yeah, if you're looking for a dope ass space to go on vacation dope ass spot, real best Place Resort, definitely check out Secrets Moe and play Del Carmen.
More specifically, the impression side. And that's all. Alright, as always, endlessly, endlessly. One more time, endlessly appreciative for every single one of you. Until next time, friends Maestro. Out.
Watch this episode on YouTube!
MOTM #050: Stop Blaming Biology with Dr. Ellie Somers
MOTM #464: Blame It All on My Roots (Part I)
MOTM #464: Blame It All on My Roots (Part II)
MOTM #501: The 7 Parts of an Irresistible Offer
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