[Transcript starts at 0:40]
Hello, hello, hello. My podcast people and thank you for joining me for y another episode of my favorite podcast. If you're tuning in, listening, watching on the day that this disrupts it is Monday, December 8th. If your name happens to be Riker or Jamison, please know that you are the best, and I love you both so much.
So I went home for Thanksgiving last week. It's my absolute favorite holiday by by a landslide, like by a a gazillion, and my nephew Riker. Was like, Hey, did you record a pod? He's, he's seven. He was like, Hey, did you record a podcast episode on November 24th? And you said, I'm so fucking stoned. Fuck the pilgrims.
Who cares about that shit? And I was like, no. I said, I'm so fucking stoked. But otherwise, yes, that was me. So no, I shouldn't be changing how I speak. Yes, my family is the goddamn best. And once again, Riker and Jameson. I love you guys. My sister listens to on my podcast, she watches it on YouTube sometimes, and clearly Riker was around.
Kids be here and everything. They, they pick it up. Um. Y'all are the best, the absolute best. So today we're gonna be talking about what I have named the Slingshot Slowdown. But before we get into that one quick biz announcement because it wasn't finalized last episode, but it is now. So we're announcing it.
The Announcement, brand spanking new webinar, live Webinar chat, GPT for online business owners. It is going down tomorrow, December 9th at 11:00 AM. Pacific, it's 90 minutes long. It'll be 67 monies to register. And yes, it will be a recording. There's always a recording. You don't, you don't have to even ask.
There will be a recording. Uh, I am super excited about this one. Um, I really like teaching. I really like teaching to groups. Um, but as related to this topic, I know my shit when it comes to ai, when it comes to chat, g, PT, and LLMs. I know my shit. I want people to learn this shit and I am really excited to share this shit.
Uh, you don't have to be scared of ai. Right. If you're listening to this and you're, you think it's the devil, you're scared of it. You don't have to be scared of it. I, uh, learning more about it, um, what is the word I'm looking for? Um, knowing more knowledge at the end of the day is, is gonna be. What sets you free, I promise.
Um, AI is, in my opinion, one of the biggest tech, if not the biggest tech advances of our, our time. And I really do think that it also has the potential to democratize so many things, particularly as it relates to the information economy, which we are all living in. And also running an online business like this can be a, a great equalizer in many ways.
Um, so I know people have big feels about it. I know that there's a good chance that a lot of those feelings are based. Not the best information or data. Um, and I know that about 95% if I had to guess of people using chat, BT are not using its to, to its full potential. Um, so I'm, I'm gonna host webinar. Um, I am not here to convince anyone to use it.
If you don't use it, don't fucking use it. But there is absolutely something new said about learning. About it so that you can argue against it. So that you can, because it's gonna get used on you whether you want or not, unfortunately. But you'll have more of a say and you'll understand what's going on.
Uh, so, you know, that's my big push. That's why I started the other podcast. So by all means, start there. If you're like, I don't wanna even learn about it at all. Okay. Start with the podcast. Um, but if you are wanting to learn about it and you're wanting to learn how to use it, come to the webinar or at least catch.
The workshop, uh, excuse me, catch the workshop. What am I saying? Catch the, the recording. I, again, I'm not here to convince anyone to use it. Uh, I'm not here to create chat, GBT experts. I am here to create. Informed consumers. So all the details, everything I'm gonna be breaking down. It's on the registration page.
The link of the registration page will be in the show notes. Thank you, Courtney. Thank you Joe. And yes, there will be a recording. There's always a recording. So today's main topic, let's hop into that, the slingshot slowdown. So this somewhat ties into last week's episode where I talked about having the tenacity to change because we know the staying the same is many times much easier, even when it's not getting you to where you want to be.
So today, in today's episode, I just wanna acknowledge and name what happens on the business side when you make a big change in your business, what happens? Shit slows down. Right? One of the biggest mindset things that Jill and I had to work on with business owners, a handful of business owners in our, in our Legacy Mentor Mind program, was the reality that if you are looking to get your time back and go from a one-on-one model into a group model, there will likely be a time when your revenue dips.
As you get rid of some of those one-on-ones, you move things around and you know you need the time to build the thing that you wanna be building. This is the slingshot slowdown. The reason that I've named it the slingshot slowdown is one 'cause it's fun to say, but ideally what happens after that slowdown is your slingshot forward.
Uh, it has been my experience that, that plenty of people will stop during the slowdown because they don't like making less money. And I get it. I get it. But it kind of feels like that cartoon, that cartoon picture from so long ago, you've probably seen it and it's like two guys in a mine and they have pick, pick axes and they're like looking for diamonds and the one guy has stopped and he's like one, you know, swing away from finding the diamonds.
Like it's obviously, you know, a a, a poster that's supposed to be a picture that's speaks to never give up, you know, keep going. But that is what I feel, what it feels like. Um, but. Less so because you're not just being hopeful and hoping for diamonds that like maybe the next one. It's ideally, this is more structured and more intentional.
Um, but the overall sentiment of like you have to keep going, holds true. And we have that slow down to allow for this slingshot. I wanna emphasize from what I said before, that people don't like make, they don't like making less money. I wanna emphasize the word like right. They don't like making less money.
Ideally, what. Allows for a, a slingshot slowdown is savings, right? You might have to draw on them or dip into things to make it work for a, for a while. And the reason I say I wanna highlight the word like is because if you cannot afford to stop, you cannot afford to have that financial slowdown, then this doesn't work, right?
So there's one thing to be like, oh, I just don't like it. And so thing to be like, I don't like it 'cause I can't do it. Like two different things. So like I just said. Ideally, what allows for that slingshot slow down is savings, and you may have to rely on those and, you know, business savings, um, and dip into those for a bit, especially in the online business world where there can be significant financial peaks, right?
That amount I say significant, that amount is gonna be subjective, and it's gonna be, it's gonna vary depending on the niche and where you're at in business. Uh, but this number, this, this significant financial peak could be a $2,500 cash injection, $5,000, $10,000 cash injection, $25,000, $150,000 swing with one offer.
Again, yes, it's gonna be dependent on the, off the, the audience size, the offer, right? Obviously you have a 10 k coaching program and you. 10 people in it, that's a hundred thousand dollars. Right. And I get it. That's not possible for every single person, every single niche. But the, the point still holds true that you can see a significant financial sling, a sign swing a and a significant financial slingshot after that slowdown.
Yes. It, it's easier if you're going B2B. Um, there's lots of factors here. Again, my point still stands, it's that, that that slingshot portion can be very significant and absolutely make that slow down portion, quote unquote, worthwhile. But for my planners in the audience. You gotta have that financial safety net, whatever that looks like for you.
So it's kind of twofold in terms of the, the two-prong, if you will, in terms of the, the planning is the planning of what it is gonna look like moving forward, right? So you may not know exactly what that's what it's going to be, but you know that you can do it, meaning you have the audience. You've done it before, um, you have experience with this.
It's, it's, that's why I said it's different than being in the diamond mine or whatever, because that's, he's like, just, I'm just going there though. I guess if you've already hit, this should be analogous to, like, I, I have already hit diamonds in there, so I know that they're here. Uh, but if you're just getting started, we don't know that.
So the, the planning side is one I can slow down because I know that. It makes the most sense for me to organize, reorganize, restructure, pivot, do something different because there is that potential in the future, and I know that I can make it happen. It's gotta figure out what, you know, direction I wanna go and what, what exactly I want that to look like logistically.
The other side of the, the planning may be planning that financial safety net, whatever that number's gonna look like for you. Like how many months of savings do you need to have to make you feel comfortable? It's, again, super subjective, depends on the person. Um, and yes, this means looking at the numbers to an extent, which is also my least favorite thing to do.
So don't shoot the messenger, right? I, I, in general, I don't like looking at numbers. Uh. And think about this in terms of like, the reason I like Instagram, it's 'cause it is largely vibes. Like people wanna get all up in the fucking metrics. And I'm like, all right, but you're gonna drive yourself crazy 'cause they fucking change.
And like that is the name of the game. Like they do it, the powers that be, do whatever they want. And I love that. Alright. I tell everyone that, you know, if you're really into data and having more. I don't wanna even say deterministic of an outcome, but more of a guaranteed ES outcome or more definitive guidelines for things.
Probably the best better way to say it, I'm like, go into SEO, look at rather use SEO, like hire Lex, work with Lex, buy any of her, her programs and stuff, and do that social media or, or YouTube as well. You know, hire my guy, Joe, buy his stuff. And you can look at numbers for that. But Instagram is just, it's all vibes, all the fucking time.
And I love that. And I'm like, I'm vibing with it. I'm feeling good. Intuition here for it. Uh, so you know, all that to say I don't shoot the, don't shoot the messenger. 'cause I'm not trying to be looking at the numbers. I don't like it either. Um, I do my financial meetings once a week, but, you know, I, I, I too, I'm not like, oh, this is so much fun.
Like, it never has been. I don't think it ever will be. Uh, I like the vibes. And I do kind of mix that, like I have my, my, my Sandy who helps me out, um, with all the, the bookkeeping stuff. And I know like a number that I like to have in there in the account and it's like largely based off vibes. And like, this makes me feel good and I know loosely like this will cover x number of months.
Um, but all that to say the safety net allows for the slowdown, which allows for that slingshot forward. Um, so y'all know that I am in this transitional period of my business right now. Um. But I've also talked to a handful of friends and a handful of clients, and a handful of client friends who are also there, which is largely what prompted this episode, right?
I very much operate in five year cycles. I always have, and I went all in on online business in 2020. I made the big full official pivot and I did my last moving with the maestro courses in 2020. So here we are five years later and I'm like, what's next? What does it look like? What am, what am I doing?
Clearly, like leaning into the AI side of things, um, and then bridging the gap as well as. With, with offers and such. But that is where I am at. And I know that a lot of folks entered the online space or ex experienced some significant success in the online space during 2020. And here we are five years later, um, which is a great amount, a nice number, uh, amount of time for change.
And I'm not saying that that's the time that you have to operate on or that you do operate on, but if you do, you're not alone. And if you operate on a different timeline. And you're feeling like right now is a period of change. You're also not alone. Right. The big here, the big thing here, the takeaway message is embrace the slingshot.
Slow down. Right? And give yourself long enough in that slowdown so that you can actually slingshot forward. Alright. Real quick before we wrap it up, if you haven't already. Started thinking about slash opening yourself up to and opening yourself up for your 2026 word for the year. Maybe now is a good time to do that.
I know there's a little bit of a pivot of topic there, but I wanted to make sure I talked about it. Um. Because we're getting towards the, you know, the middle of December. So for those of you that don't know, every year I pick a word that serves, serves as a bit of a north star for me for the next calendar year.
My process for picking that word largely just involves letting it fall into my head. I, I told you folks all vibes all the time. Uh, I make myself open to it and I, I'm like, alright, time to think of a, a word. Uh, and it just kind of literally falls outta the sky and lands into my head. Like that. That's it.
And just one of them, a word just sticks. Um, it is not a tough process for me. And yes, again, it's largely based on vibes. For some folks it is more of a process. Uh, can you just chat GPT or you know, whatever their preferred LLM is and they think about it some more and may talk about it. We talk about it in the mafia.
Um, you know, people say it, see how it feels, but. It's your choice. Your process is up to you. And for what it's worth, it doesn't have to be business related, it can just be for life or both. But there's a good chance if you're listening to this podcast, watching this podcast, then your life encompasses all the things.
It's business, personal, it's all the things that are wrapped into one. So it'll likely be intertwined. But again, it's up to you. Do you boo Always. Do you? Uh, but again, given that we are in the second week of the final month of the year, for me, it's a nice time to start thinking about it. Um, and I think I started maybe, probably two weeks ago or something like that, give or take, and one fell outta the sky and into my head and, uh.
You don't have to do it at all. You could just be like, fuck this, I don't wanna do it. Or you could repeat your word from last year if you want. If you did pick a word last year, it could be nice to first sit and reflect and be like, did I even use that? Does this help me? Is this helpful for me? Do I wanna do this?
You don't have to. Um, do I wanna repeat the word? You know, was it helpful? Yeah, I really liked it. Okay, cool. Do it again. You know, look to pick one again, or let one pick you again. Um, but. I am about 99% sure that I have my word. I'm not gonna share it just yet, but I figured I'd put the practice on your radar and we'll probably circle back again next week.
And if you do pick a word for the year, it's nice to check in periodically throughout the year. Um, I wear, I don't even have it on my note, it's right on the desk, but I wear this little bracelet. I bought a bunch of them so I can actually make it myself. And I do check in and I do use it. I really, I really like the practice.
It really does. Feel good for me. Um, so if it's something that you think might feel good for you, perhaps now is a good time to start thinking about it. Alright, gonna wrap it up there. Remember, embrace my friends, embrace the slingshot. Slow down if that's where you're at, and give yourself enough savings so that you can hang out in that slowdown as long as you need so that you can actually.
Slingshot forward. That was a terrible slingshot noise. I don't really know. Like what? In my mind I'm thinking of like a creaky like rubber band, like something like that. It's more like an arrow. But either way, y'all know what I'm talking about. Double reminder, brand spanking new live webinar chat, GPT for online business owners going down tomorrow.
Actually I think it's called chat, GBT for online business. Now that I'm saying it, I'm like, that's wrong. That, that, that's wrong either way. Going down. Tomorrow, uh, Tuesday, December 9th at 11:00 AM Pacific. Yes, there will be a recording. There's always a recording. The link to register is in this one. Us.
Thank you, Courtney. Thank you, Joe. Thank you, all of you for tuning in. As always, my friends endlessly, endlessly, endlessly appreciative, especially for you, Ryker and Jameson, for every single one of you. Until next time, friends, maestro. Out.
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