[Transcript starts at 0:40]
Hello, hello, hello, my podcast people and thank you for joining me for yet another episode of my favorite online business podcast. If you are tuning in, listening, watching on the day that it drops, it is Monday, December 29th. Welcome to the final episode of 2025.
Final episode ever? Absolutely not. Who knows how long I'm going to keep this thing going. It's been seven years and we still going strong.
Big shout out to my crew, Courtney, Joe, Lex, we're still going to win it. So not by no means the last episode, just of 2025. It would have been really cool to have hit 700 episodes, you know, right around the same time.
That'd be really dope, but we didn't. So whatever. December 29th, last, not even a full week in December, but the end of 2025, welcome.
Today we're talking about, how apropos, New Year's resolutions and whether or not they are bullshit. Or perhaps I should say whether or not I think they are bullshit. As always, please have and honor your own opinions about everything.
Mainly talking about this, we decided to have this as a topic because I wanted kind of a filler episode for this week. I'm like, it's this in-between time. I don't want you all to do any real deep thinking or like any deep dive into business, like chill out.
Let's have a relaxation moment, right? But I had a conversation with one of my favorite and most bestest clients about whether or not to launch something right now. And spoiler, it absolutely made sense for her to launch it, but it was top of mind. So I was like, you know what? Let's record a little episode about this and let me share my two pennies on the matter.
So before we get into that and talking about New Year's resolutions, life, business updates, any of those, what do I have? Like I said earlier, we're in that like weird time of the year, affectionately referred to as your body turns into a sack of cheese time by Rachel Strickland, the one and only. So no, there's no real huge business updates because it's sack of cheese time. How good is cheese though? Side note, right? This is the fucking best.
But trying to get in some volleyball, but it's like a million foggy out, which is I'm fine with. It's very much marine layer though, because it does burn off, but it's like extremely foggy. I tried to, I was going to put in my stories today and it just didn't do it justice.
Like it is crazy foggy. It's been crazy foggy for a bit, but I honestly, I don't care. It's fine.
Started a new lifting cycle, started it last week and today I finished out the first, like the full week because I started like in the middle of the week and I had chat GPT cook it up for me and I'm excited about it. It's good. I had chat GPT like really do the whole thing and then I was like, Hey, wait a minute.
What about this? Swap this, everything about this. But I like it. I'm excited about it.
So I'm doing that. I'm going to try and hopefully take a day and get a handful of house projects done. I got that new impact driver.
If you follow me on Instagram, then you see that, but I got a new impact driver like a month ago. I don't know. Time is a flat circle.
But I ain't gonna, I'm gonna put it to you. So there's some shelves I want to put up, some stuff. So we'll do that.
We realistically, we need like two months, right? We get a week, two weeks, maybe, and it's like realistically we need like two months, but we'll see if I can get some of that stuff done. We're staying here for Christmas. So by the time you're listening to this, when it drops, Christmas will have passed.
But I'm recording this on Monday, the 22nd, so Christmas hasn't come yet. But we are staying here and I love that for us. Christmas isn't a big holiday for me.
My family, like my sister has the two young boys, but in general, like Christmas is dope because it's my brother. I have two brothers. It's one of my brother's birthdays.
And that's what it means to me. But like the whole like fucking gifts and all this shit and everyone's stressed out like oh, immediately, no, you know, Thanksgiving. That was my fucking holiday.
So we're staying here. We're chilling. I'm so fucking stoked about that.
Hopefully we are able to go to the beach, something like that. We'll see. And then next week's episode, I'll tell you what we did, but we did also, Lex and I didn't do any gifts.
We're not doing gifts. We spent like a zillion dollars this year on travel. And also we like are adults that buy ourselves stuff when we want things.
So there's like not really much to get and it's like feels, you know, like you can force something and be like, but it's also like, let's just, if you need something, buy it. But we'll hang out, make dinner, may have a great day. So I'm really excited about it.
I'll tell you about it once it happens. But my birthday is coming. That's January 1st.
Write it down. The big 4-1. So last year we did a big old blowout.
It was the best. That party was the best party in my whole fucking life. This year is chill because it's 41.
Not that special. So maybe some volleyball. Maybe go to the beach.
I don't know. We'll see. Either way, it's going to be chill.
But the TLDR for all of that is that it's a slowdown period. And I am spending hella fucking time in the computer. Why? Because I'm teaching myself everything that I can, everything my brain can absorb about coding and vibe coding and AI-assisted coding, whatever you want to fucking call it.
That is what I'm doing. And y'all know that I'm in that business pivot. I'm taking that business pivot.
I'm making the business pivot. I'm still doing a lot of business coaching and things like that, but AI has my heart and the possibilities that it's affording. But we know that AI is such a great augment to things, augmentation, I don't know what the word is.
It's a way to augment things as opposed to replace things. And so I've got to get some sort of coding foundation and understanding. But AI allows you to learn it on your own time, in your own way, ask a million fucking questions and be like, but I don't understand.
But I understand. I clean it a different way. And I love it.
I am loving it. My brain is like kind of broken every day, but I'm loving it. I'm trying to use this time, maximize this time to really do as much of that as I can before it heads into more coaching heavy time of the year.
But I'm really fucking excited about it, guys. I'm just really, really fucking excited about it. I know it's going to require big fucking learning.
And that's the plan for 2026. Is it a new year's resolution? No, it's my new identity. But that is a good segue into today's topic, which real simple, are new year's resolutions bullshit? No, no, they're not.
Anything that is going to get people to start, get started on something, I'm fucking here for it. Y'all know one of my taglines is do the thing. More you do the thing.
So get you started. Love this. Right.
What I will say is that in general, many folks, most folks are pretty bad at setting goals. I'm not a goal setter. I am sensitive, but I am excellent at knowing what I want and having that thing be 100% my own personal want, aka I don't want it because someone else told me I should or like I'm supposed to.
I see that a lot and then people stop because it's not theirs, right? Borrowed goals ain't the way. And I'm really good at being 100% realistic about everything surrounding it, like how long it will take, how good I can get at this thing. I just am a very rational person and largely I am very process oriented, not outcome oriented, which just makes it, in my opinion, makes it easier for me.
The example, if I dive back into coding, I'm not sitting here being like, I'm going to become a coder and build an app and make a zillion dollars. Like it's very outcome based. For me, it's more like I'm going to spend as much time as I possibly can and I realistically can and I am able to learning everything that I possibly can about coding and AI.
What I do with that, what becomes of that, I don't know. We'll see. All right.
But you see process or my Canadians process oriented versus outcome oriented. So circling back to, you know, this new year's resolution topic, if it helps you to have a set starting date, a set starting time, amazing, lean in. For me, I'm going to start that shit, whatever it is right now.
I have an obsessive personality and I'm like, I gotta do it, I gotta do it now, I gotta buy all the things and like go all in. It's how I am. I'm going to start right now.
But I totally understand and support starting on a set date. I totally get using a new calendar year as a clear jumping off point for your brain. Great.
Fucking lean in. My guess is that perhaps as I am saying this, some of you are thinking about the whole diet starts on Monday, that whole like saying and phrase and approach to things. And to me, that saying is only like, only like is worthy of like the eye rolls that it garners if you don't stick to it and you keep saying it because I'm like, just shut up then do something else.
Like I don't want to just, I don't want to hear it, right? The disbelief, like I mean, I don't believe that they're going to do it or the exasperation that comes with hearing that phrase of diet starts on Monday or whatever starts on Monday is that people don't stick to it, what they say they're going to do, right? Again, because most people are pretty shit at setting goals. But for many folks, including you listening to this or watching this, there are likely a ton of things that you started one day and then just kept doing. So there's no eye roll.
There's like that thing started on Monday and we can just look at the sentiment in a positive light like, yeah, it started on Monday and you just fucking kept going forever. For me, volleyball is a perfect example. It started on a Saturday in like February.
Jill told me to send this man $160. She's like, Venmo this man. And I was like, OK, and show up at the beach at 9 a.m. And I've been showing up and paying that man for almost six years now.
And I show up twice a week now. And it just started on that day, literally. And it was not the next day.
It was like a few days later. Do you want to go do this thing? All right, cool. Volleyball starts on Saturday.
Cool. And it has not stopped. So no, you know, New Year's resolutions are not bullshit.
And if you want to tie this sentiment about New Year's resolutions into the genre for this podcast, which is online business, by all means, feel free to launch and sell and run things that coincide with the new year if it makes sense for you and your people. Right. But you got to message it accordingly.
Right. We know messaging is just storytelling. And for better or for worse, the best storyteller, the best story wins.
Hopefully it's also a true story. But you're going to see if you're like watching in the space, like even if you're not watching, you just fucking get shoved on your throat, you're going to see people messaging things both ways of like, you know, New Year's resolutions are bullshit. You're not going to keep with it or like messaging it the other way, which is like much more positive.
But my suggestion is if I can ignore them, close your eyes and focus on your own shit and don't worry about what other people are saying. What I will say, so worry about what I'm saying, though, if you care. Right.
What I will say is that in general for anything and everything, it is easier to do certain things at certain times. We know this. This goes for anything and everything.
So something to consider and to remember is that January 1st, great day, my birthday. If you're in the Northern Hemisphere, it's the fucking middle of winter. Like by nature, we are not designed to be doing the most at that time.
If you live in a warm place in the Northern Hemisphere, you know, Florida, Southern California, which is sometimes it still does get cold, but like you're more likely to be doing things. But like all the rest of you that live in these fucking cold ass places in the United States, like, ah, bless you. Stay inside.
Immediately know. If we look at nature, we see we are not designed. It's not intended for us to be doing the most in the middle of winter.
Look at the bears. Look at the grass. Look at what they're doing.
They're not doing the most right now. Spring, my friends, on the other hand, to quote the great Dr. J. Pop, Jennifer Hutton, let's get it popping. Right.
Spring. Things are springing. Things are blooming.
They're coming to life. So if historically in the spring, you've noticed an increased ease around starting things around, keeping things going around, launching around, you know, your perspective clients being more interested. Maybe you're like, you know, like I said, launches your launches going better in the spring.
We shouldn't be surprised. I assume there's something to keep in mind. If it makes sense to start sending now, lean into it now, do that.
Flip side, if we're looking at ease and nature and rhythms of seasonality, the spring is really great for that, especially if, you know, maybe the focus of your program, whenever you're trying to launch really has like a continuation thing to it where you're like, I want people to keep doing this thing. Then it might be nicer to start in the spring or really push in the spring. But again, it is up to you.
All right. All I have to say, no, they, you know, news resolutions are not bullshit, but I said I was going to keep this episode chill. I'm looking at the time, a little filler episode.
So we're going to wrap it up. But real quickly, before we do that, my word for 2026, I told you all I would share it. So for those of you who don't know, at the end of each year, I choose a word that will serve as an anchor or a beacon or a North star for the next year.
I personally prefer that the word is a verb, but like to each their own, do whatever you want. So to pick the word for me, it just falls into my head. Like literally just like my, imagine my skull just came open and it just falls into my head.
That's how it's always happened. Different folks find their way different ways. All right.
But that is how I find mine. This year I had a feeling fall into my head and I had to look up a word that matched it. And by look up, of course I mean, ask chat GPT.
And I found that the word that matched the feeling that I wanted was a feeling that I was having, right? It wasn't a verb. So I verbed it. I verbed the word and my word for 2026 is trope eyes.
So the standard word, the correct word is tropism, which is a noun. Definition wise, a tropism is a directional growth or turning movement of an organism like a plant in response to an external stimulus such as light, gravity, or touch where growth towards the stimulus is a positive tropism and growth away from it is negative tropism. So for my word trope eyes, I am internalizing it as grow towards what nourishes you.
I'm stoked about this word. My 2025 word was root and it served me very well. I have full faith that my 2026 word will do the same.
And yes, they tie together. And to me, that's what's where the feeling came from. I was like, right, 2025 was root in all the ways of that, whatever that can mean.
And I was like, now it's time to grow, but not just like grow for the fucking sake of growing. We're growing towards what nourishes you. And I'm excited.
So I'm going to wrap it up there. Hit me up with your 2026 words. I would love to hear.
Shout out to Beth who already hit me up with hers. I love hearing these things. I'm also happy to hear your New Year's resolutions if you got them, right? Because again, I do not think that they are bullshit.
So a big thank you to all of you and a big, big, big thank you to my team. Jojo, Courtney, Lex, they're just the fucking best. You guys are the fucking best.
Shout out to all of you for another bomb ass calendar year. I keep talking. Y'all keep listening.
And I am super grateful. Cheers to all that we did in 2025. Fuck Trump.
You thought I was going to miss this episode? No, I'm not. Fuck Trump. Fuck the whole administration.
Fuck everyone around that whole shit. They don't get no cheers. But for the rest of you, the rest of all the things, cheers.
And let's cheers to all that is to come in 2026. All right, I'm going to wrap it up there officially. Wrap it up there for the year and I'll be back fucking next Monday.
As always, endlessly, endlessly, one more time, endlessly appreciative for every single one of you. Until next year, friends, Maestro out.
Watch this episode on YouTube!
Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook