[Transcript starts at 0:40]
Hello, hello, hello, my podcast people. And thank you for joining me for yet another episode of
my favorite online business podcast. If you are tuning in, listening, watching on the day that it
drops, it is Monday, January 5th, welcome to 2026.
I hope you had a great New Year's Eve, great New Year's Day, whatever holidays, all the things.
I cannot say how mine was because it hasn't happened yet. Uh, but I'm a forecast that it's going
to be good because why the fuck would I forecast something bad? Uh, Jan 1st, if you didn't
know, Jan 1, that is my birthday.
Uh, so it's automatically a good day. We'll see what the weather brings, but the plan is to just
chill, do nothing. Did it up big for my 41st, for my, for my 40th, for my 40th.
Um, this is gonna be my 41st, but for my 40th, the big, like 70s party, it was amazing. Um, but
right now to chill and be home and be in the computer doing all my coding, vibe coding stuff, AI
stuff. Maybe we'll play some volleyball if weather permits, but it's trying to chill.
All right. Lex and I went to the beach for Christmas. Uh, and that's a tradition I'd love to keep
going.
Uh, it depends obviously if you go back to her family's house or whatever, but, um, I would love
to be at the beach every single Christmas. It did rain on us, but we walked. We didn't actually go
sit on the beach.
We went and walked at the beach. Um, it's been raining a lot. It's winter, but it was still fucking
great.
It was still sunny for most of it. It was raining a little bit on the way back. It was fine.
It was warm. Like it was amazing. I want to take advantage of, I'm gonna continue to take
advantage, full advantage of living here because it's the best fucking place ever.
And yeah, so hopefully that's what Gen one will have in store for me. So, uh, I hope your holiday
season was good. Great, grand, wonderful.
And your time of becoming cheese was also just as good. If you don't know what I'm talking
about, uh, the cheese is a reference to how Rachel Strickland describes the in-between period
between Christmas and New Year's. Um, and honestly, I love this time.
I love the end of the year. I wish it lasted longer, right? I'm still very much in my routine, which
is maybe why I like it so much. Um, my work routine and working out my working out the
change a little bit, mainly because I picked up more of the AI stuff and the coding stuff.
I spent, I've been spending a lot of time doing that. I actually vibe coded my first web app. I vibe
coded a pill tracker, a med tracker, um, start to finish.
And I'm like blown away at what we can do, but it took me like two days. Um, I did an all niner
for one of them. I mean, I was up to like 3am and then I had to do some more work the next
day, but it's amazing to me what we can do.
And at what price? Like, it's like not expensive. I, I use about $20 in my credits doing it. And
that's actually because I built two things.
I bought my brother a website that he probably won't use, but it's fine. I need the practice. And
I built that app.
Um, and I'm just like, wow, wow. I built it for practice. I built it for my sister.
Really not, not that I need her to use it. She was telling me, talking about, she'd gotten like a
dental thing and taking, you know, like painkillers and tracking. And I was like, chatgbt isn't like
a, it's not great at remembering stuff.
Um, it can do it, but it's like not that great. So I was like, Hey, here's a use case. Let me go and
build this.
Uh, and so I did, and I'm really, really, I just. So stoked. You have to also like build the things to
learn the things you can't just like read about AI, you can't just read about vibe coding and
understand you have to do it and try it and mess up and like be in the computer.
So, uh, that's what I'd love to be doing. And that's what I'm doing a lot of at this time. So my
workout is a little bit different.
Um, but for the most part, like everything's still on schedule, which is probably why I like this
time. And some folks don't because they get really out of routine. You have kids, it's like super
out of routine.
Um, but I'm still super in my routine with my work and like in my podcast recording,
everything's staying on the same days. Um, but there is just overall like around me, less feeling
of expectation from people and not people expecting less from me or of me, just expectations
in general. They just have less expectations.
And I love that. It just feels better. I love this time of year.
Um, but alas, we are out of that time period. And even though, according to nature, all right, us
folks in the Northern hemisphere, we should be chilling and hibernating it's fucking winter. But
many of us, most of us, pretty much all of us observe January 1st as the start of the calendar
year, which I should point out is largely bureaucratic, not biological in terms of origins.
Chat GPT. Go ask why we use January 1st as the start of the calendar hashtag Rome. Okay.
Um, but because of this, there's a good chance that maybe you're thinking about your business
and also this is online business podcast. Um, and it's not a bad thing if you think about your
business. So I'm going to use, uh, I'm gonna use today to chat briefly about pricing, namely
about making things affordable.
Right? So I've actually had like two to three people reach out over the past few weeks and thank
me for sharing my approach to business. And I am so fucking grateful. I really am like, I'm a
stay on my bullshit.
So don't have to worry about me going anywhere. Um, side note, we're going to hit 700
episodes in like two weeks. I can yap grateful for you folks.
Uh, but I've been talking about, you know, online business and my approach to business and
my opinions on business for quite some time now, and I have opinions on many things and
pricing is absolutely one of them. Um, obviously the biggest part of the pricing display your
fucking prices. It's 2026.
Like, can we just leave that behind? This idea of like, Oh, when I'm not sure, like, just put them
on all the things. Period. It's 2026.
Leave the arguments behind. But when it comes to pricing, we do that. It is subjective, right?
It's a story.
It's storytelling. Yes. We, as the business owner, we set the price.
It's the customer that determines the value. To that end, what the market is holding absolutely
plays into things period. So something I want to throw out there is intentionally making your
prices affordable.
Right. And I'm, I'm not really saying this in response to the economy, though. Now and for
always, fuck Trump, fuck that fucking guy, fuck Trump, right? Economy's not doing well, but I'm
not saying this and telling you to change your prices in response to the economy.
Right. I am largely saying this, this idea of making your prices affordable just to be a voice of
reason in case all you're seeing or hearing is messaging about raise your prices and charge
your worth because you're a boss, babe, and you deserve it. Right.
Don't get me wrong. Don't get me wrong. If you want to raise your prices, raise them.
My message is not to not raise your prices. My message is largely don't lose your grip on reality,
especially in this online business world where people are charging $97 million for, I don't even
know what. Again, I'm going to flip this.
Not to say, this is not to say that high ticket items are bad or impossible or that you shouldn't
have them. Right. I have a $12,000 coaching program.
I run with Lex, my podcasting programs, $997, a thousand dollars. Right. I'm not saying make
things free.
You don't charge anything at all. This is me again, saying, don't lose your grip on reality. Right.
The thing that honestly most sparked and inspired this episode was a coaching call that I had
the other day. I do these one-off coaching calls called Maestro meetings, in case you didn't
know. We'll link those in the show notes.
Thank you, Courtney. I'll get folks who sign up for a Maestro meeting once a year, folks that I've
coached in the past, any of my business containers, or just some folks that they know, yeah,
just any of the business containers in any way, shape, or form. I'll get folks that they'll sign up
once a year.
Then we'll reconnect. Although usually we're talking throughout the year just on social media
and stuff, but we'll do an actual call, strategy call. We'll connect.
We dive into things. This was one of those calls. She's crushing.
She's doing very, very well. She's always had one of my favorite approaches to running an
online business, but she just wants to chat about pricing and different offers and actually
lowering the price of one of her current offers when she runs it again. She works with moms
and realistically, a $500 price point is something that many folks in that demographic will be
like, I don't know if it's worth it.
That is completely reasonable and rational and normal. Again, don't lose your grip on reality.
People may throw their kids and stuff for that much, but pay for themselves and they're like, I
don't know.
So you can try and fight the uphill battle, or you could be like, hey, maybe I changed this, and
that's exactly what she did, and I want to point out that she brought this to me. Y'all, I have the
best fucking people. You are the best fucking people, but she brought up the idea of taking out
part of the offer and dropping the price point to like $297, $257, around there, and just
delivering the stuff that these women really need and that will definitely help them and that the
majority of them will likely be the most interested in.
Immediately fucking yes. Immediately fucking yes. We also talked about making a brand new
offer.
It's basically like Voxer support. If you don't know, Voxer is a voice and text messaging
platform. I use it for my coaching as well.
I really like it, but she really likes using Voxer. She doesn't get overwhelmed by it, and I think it's
actually very helpful for people, and when we discussed the price, the first thing she brought up
was making it realistically affordable, and I fucking love that, right, because one of the things
that you might knee-jerk be here or knee-jerk think of or have been coached on is like, oh, if
they get direct access to you, it's going to be a million dollars, and there are caveats there,
right? As soon as you leverage things into a bunch of people, the more people that there are,
like the cheaper, the lower the price point can be, but also do you like delivering it in this way?
How much effort is it actually for you? Like all these things do matter. Like, yes, the devil's
advocate would be like, oh, just because you like it doesn't mean it should be inexpensive.
I'm not saying that. I'm saying consider all the things, and you don't automatically have to make
things a zillion dollars, right? There's, you have options here. That's the sit.
I also want to point out that B2B, business to business, businesses are different than B2C or
D2C, right? Business to consumer, direct to consumer, and don't let anyone tell you otherwise.
If you're going direct to the average Jane or the average Joe, you can't charge the same amount
as if you're going to another provider, right? You can always charge more and people will
always pay more for things that will make them money. I'm not saying you should charge more
just because you can, but understanding you can charge more and people will pay more
because they're going to make money.
Hedge fund owners, bro, whatever the fuck they're called. Why do you think they make so
much money? Because they're helping other people make money. It fucking drives me crazy to
see people on social media talking about their B2B online business and how easy it is to make
money.
I'm just like, shut the fuck up. And I'm saying this as someone who runs a B2B online business.
And I'm not saying it's like, Oh, you're sharing your secrets.
No, you're giving people a false sense of what's possible. You're lying to them. Right.
They're not, most people are not going B2B. They're going direct to consumer and it is way
more difficult. Yes.
When, if you're going direct to consumer or just in general with your business, you must set a
price that you're not going to be salty about, but I really just want to throw out this idea of just
remembering affordability and making things affordable. Yes. You change the offer then and
what you're delivering and how much time you're spending with people and the access and all
these other things.
But like, I just want to throw it out there. I know also you have bills to pay. Right.
But flipping the math here a little bit is what I'm asking you to do or throwing out there. And
this is just simply going more towards that volume play game. So yeah, you need people, a
certain amount of people, but this is where you help more people at a slightly lower price
instead of, you know, keeping that higher price point and having fewer people sign up.
Right. So should you change your prices? I don't know. I don't know your situation.
I'm not telling you to make this a race to the bottom. I just want to throw out what I've been
thinking about and that, you know, something that I don't see very much or hear very much in
the space. Granted, I don't really look at anything in the spaces.
I do not follow anything in the online business space, but kind of based on what people say to
me, clients and stuff say, like, I'm guessing it's not a message that's so out there, but either
way, even if it is, new year, new things. I'm throwing it out there. Maybe you want to try
something new.
Lastly, speaking of the space, this notion of better clients coming with higher price points, eh,
yes, but also things don't exist in a vacuum. Like better clients come with better messaging,
AKA more transparent messaging with more longevity to that messaging. How long have you
been saying this thing? I'm about to hit 700 episodes.
I've been talking my shit for a long time, saying the same shit for a long time. And the people I
attract are the fucking best, the best. It's not about the prices.
It's the messaging. It's how you're showing up and how long you've been showing up and
saying that thing. If you got grimy messaging, it doesn't matter if you charge a penny or a
million dollars, you're going to get grimy people.
I promise. The penny folks are just going to want free shit, cheap shit. The million dollar folks
are going to expect you to do everything.
They're going to expect you to be at their every beck and call. That's telling you, that's the
messaging you put out there. All that to say, don't avoid changing your prices, be it raising
them or lowering them because of what you heard people say, right? Good clients come from
good, AKA transparent and long-term messaging.
All right. So I'm going to wrap it up there. It's the first episode of the year.
I almost said the first message of the year. It's the first episode of the year. Keep it nice and
tight.
Let you go off and do your things. Live into your new year's resolutions. Take the time that
you're saving from the shorter episodes and go work on that.
Go do your, if you have resolutions, word of the year, whatever it is, use this time for something
that you want to use it for. Right. I hope your new year is off to a phenomenal, phenomenal
start.
Uh, I would love to hear from you folks more this year. Perhaps I'll think of a, like a more
structured way to do that. Um, but for now DM me, text me, let me hear from you.
Questions, requests. I know that's a terrible call to action because I'm like anything, but it is. It's
anything.
I've always said it. Podcasting is so unidirectional and I'm just like, I don't know what you want
or don't want because I can't hear from you unless I hear from you. So I would love to hear
from you.
Uh, whether it's that you have a question, you want a discussion on a topic. You just want to
shoot the shit, whatever. Like my podcasting people.
You're some of my, my best people. Um, cause you be listening to me. Yap.
So would love to hear from you. Um, if not, that's fine too. I'm just grateful that you're here.
All right. Gonna wrap it up there. That's all I got for you.
As always, my friends truly endlessly, endlessly, one more time, endlessly appreciative for every
single one of you. Until next time friends, Maestro out.
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