[Transcript starts at 0:40]
Hello, hello, hello, my podcast people and thank you for joining me for yet another episode of my
favorite online business podcast. If you are listening, tuning in, watching on the day that it drops,
it is Monday, May 11th. Welcome to May 11th.
Today we are making the case for doing more. The life and business updates are going to be just
kind of tied into what we're talking about today. We're going to jump right on in.
First off, last Sunday, May 3rd, was Rupert Scotchia Day. Totally forgot. I forgot to publicize it.
If you don't know, Rupert's my cat and he's my best friend. He just completely opened and
exploded my heart when I got him way back in 2020. I'm so glad that I got him.
He's everything. I love the dog too. I love Moose.
I got him way after. She was a part of the package deal, but that guy is my whole heart. The tie-in
to today's episode is that I got him during a period of very low commitment.
I didn't have many commitments. It was literally the beginning of COVID. I couldn't do anything.
That's the opposite of what we're talking about today, which is making it poor when it rains, aka
making the case for doing more when there's already a lot going on. Rupert, he's a living
creature, living being. I got him two months into COVID when all we could do was stay home.
I was still working because I was working online, but changing a lot of things. I had canceled my
in-person events. I was wanting to end them that year, but I was doing my movement maestro
course.
I had a New York course booked. This is right when everything started closing down. I had to
cancel it.
I had an Airbnb booked, and I was going to go teach there. I canceled it. Then I was canceling
everything.
Rock Tape was reshuffling and reorganizing because all of their stuff was in person. I actually
retired from Rock Tape during that time. I was doing workouts at home for the first time.
We closed the gym down, and Forrest was great. He just lent out equipment and lent out just a
single dumbbell to people. I didn't have a commute to the gym.
I thought it was far, but I would spend a lot of time at the gym a lot and have long sessions. I
know my friends were there. Camille and Brenda were there.
I didn't have that because I was at home. I was actually building out the gym. I had a lot of time
and energy to devote to this very new endeavor of being a parent to this little adorable cat, giving
of myself in that way, caring for something else, keeping it alive, learning about it, loving him, and
caring for him.
For me, it made the most sense to do it during that time, during that dry spell. In general, as I
think about taking that on again, I'd want to do that during a dry spell, during a time when not a lot
of other stuff is going on. It may not be the case for you.
It's definitely the case for me. The counterpoint to this, and we're going to talk about this episode,
is basically Parkinson's law. Work expands to fill the time allotted, which is why, as Jill says, if you
leave it to the last minute, it only takes a minute.
Currently in life, for me, work is picking up and all of the messaging pivot, the messaging
evolution has absolutely been the right thing. It's been fantastic. If you've signed up for
messaging offer service with me, thank you.
It's been so much fun. The work itself is time intensive. It takes a lot of brain capacity, which
means I have been working a lot more in a different way and sitting more.
By the way, quick plug, if you are wanting help with your messaging, namely, if you're ready to
refresh your website so it actually matches who you have become and who you are right now,
check out the messaging services, namely, the website messaging audit. I will probably do an
episode about this in general, just about what I think is going to happen economically, but I firmly
believe, I fully believe rather, that an economic slowdown is coming. I mean, we're realistically
already here and we're seeing it and feeling it.
So to me, now is a good time to lean into relationship building and long sales cycle and just
putting content out and establishing yourself in the space. So if you're looking to rebrand or
looking to refresh your brand or solidify your brand, now is a good time to focus on that. And
now's a good time to focus on the messaging around that.
If you need help with that, I would love to help you with that. So we'll link that in the show notes.
Thank you, Courtney.
Thank you, Jojo. But like I was saying, I'm very busy delivering these services, these messaging
services. I'm staying up late.
I'm not getting up early. I'm not a morning person, so I'm not getting up early. I wake up between
7 and 7.30, just every day.
I'm supporting the clients that I had before. I'm doing my other work stuff, this podcast, my other
podcast, my newsletters. I am posting a bit more on social too.
I've been inspired. It is volleyball season, not that I'm playing, but I'm watching. It's spring, so
there's like hella birthdays and people wanting to hang out.
And it just felt like the time, the perfect time given all of that to do more. And by more, I mean to
start a new workout program. So hear me out on how this actually matters and the significance of
this.
So I typically program for myself. I take a bodybuilding approach. I love programming for myself
and I love doing my programming, but all of this work that I've been talking about, it means way
more sitting because when I tap into that part of my brain to work on copy and do copywriting and
copy consulting, I can get into a flow state.
I'll call it a flow state. And basically, I could just keep going. I just sit there and I just keep typing,
keep typing, typing.
Moving does help me, but if I'm typing, I don't need to be moving. And if I am going to move, I just
like get up and walk around, pace around the office. So it's more that the issue here is more that I
am able to zone out, zone in, whatever you want to call it, for way longer than I could when I had
live calls, right? Because the live call just starts and stops and starts and stops.
And so you have those in between times, you go to the bathroom, whatever your brain, you
know, you're switching. Whereas when I'm doing copywriting and messaging work, I can just sit
for hours and hours and hours and hours and hours. And I don't love that.
And so I was like, how do I get more movement in, right? Craving more movement, craving a bit
more conditioning, craving a bit more dynamic, just nature to things. Like I play volleyball three
times a week, but I'm just like, it doesn't feel like how it felt before when I had a list a lot more
moving throughout the day. So I solve my problem, right? I actually spoke about my approach to
solving problems like this.
And I call it my CAED system, C-A-D-E, CAED system for organizing your shit. I dropped this and
spoke about this first in episode 433. That's from December 19th, 2022.
Thank you, Courtney. That episode, when I think about it, is about to fall off. So fun fact, Apple
only shows you the past 300 episodes, the rest it won't show.
So they're all available on my website all the time. But since we are at 500, excuse me, we're at
716, that means that once we hit to 733 or 734, then episode 433 will have fallen off. It's wild.
But either way, we'll link that in the show notes for you. Thank you, Courtney. Thank you, Jojo.
But the CAED system for organizing your shit, it's an acronym, right? CAED is Consolidate,
Automate, Delegate, Eliminate. Consolidate means batching. And so whenever I'm trying to get
things organized or need to get things organized or optimized, I go through that framework.
And I'm like, can I consolidate it? Can I automate it? Can I delegate it? Can I eliminate it? Which
one of these is most appropriate for what's going on? So despite my busy schedule, I still work
out, right? I prioritize it. I think Jill calls it. This is an episode about Jill, clearly.
Jill, I think Jill calls these anchor items and just things that you always do no matter what. And
they help me, you know, to be able to do the other things. It may change the kind of the time and
the length you do them, but I always do them.
So I know that I'm going to work out like that has not dropped off. So my thought was I'll lean into
the C, right? Lean into consolidate or batching. And let me put the conditioning and more
movement in that time.
But I don't like programming like that. Never have. It's not what I do.
So I signed up for Tactic Functional Fitness with my girls, Meredith Root and Alex Parker. I
signed up for three-monthly programming, right? Ultimately, for me, it makes the most sense to
batch it all together because that's going to, for me, form allows flow. So yes, you know, for some
people it's, you know, they can break things up.
That for me causes task switching. And then like, yes, I love to go on a walk, but I just don't have,
I don't want to say I don't have the time, but my brain doesn't want to do that because I'm like, I
mean it, I'm doing this thing. So let me just, let me get all of my movement and stuff in first, and
then I can go and sit and do my work.
So signed up for Tactic Functional Fitness monthly programming. I brought, you know, I've
brought Meredith and Alex on a bunch of times to the podcast. Just Meredith, very close friend of
mine.
And I've actually worked with her in the past as a fitness and nutrition coach. So I was like, I know
what she, I know, I know how her brain works. I respect the shit out of, out of her and, and Alex
as well, but the programming is done by Meredith.
So signed up. They have six different tracks. It's like $25 a month.
Like it's a no brainer. They have six different tracks. They are getting into a, just starting as of
today, they started a 5-3-1 cycle, 5-3-1 FSL.
So front, first, set, last strength cycle. And I was just like, this is great. They have six different
cycles, excuse me, six different tracks within the programming.
I'm following the daily one. And that one has Olympic lifting, strength work, conditioning work. So
it's like basically CrossFit, Metcons and accessory work.
So all the things that I wanted. And so my plans, front load the day, I will do it first thing. And then
I'll work the rest of the day, right? It's a bit of my own, the profit first approach, but for life.
Time-wise, it shouldn't take me much longer than my long workouts that I would do, especially the
ones that I would do in the evenings. I'd be like sticking around and dilly dallying. So now it's 90
minutes.
I think that probably could end up being around two hours if I like really go slow, but like
everything is timed in terms of like the rest period and things like that. So I think, you know, but
even if it does end up being two hours, it's fine because I work out here. So it's not like, Oh, I
have to go to the gym and then come back from the gym.
And like, well, so I'm like, I'm here. It's just a little ground stairs and do the thing. So it's like two
hours, including like, I have to set all this stuff up.
But I, uh, you know, it will, it would should be, and it will be kind of like Parkinson's law, right?
Where I work out first and then work will expand to fit and fill the time that's left in the rest of the
day, which again should be the same as before. Um, it's just that I have front loaded it and I have
used the C from the CAIT system and consolidated things. So today was the first day.
I loved it. I am so grateful for the space that we have here in the backyard driveway, you know,
big area in front of the garage. Uh, I'm so grateful for the equipment.
I have everything, like everything that you could need for CrossFit. I have barbells. Um, I have the
rack, we have a GHD, we have a rower, we have an assault bike, we have hex bar, we have a
soft plyo box.
We have literally anything, anything, everything. I have sandbags, we have kettlebells. Like I just
really built out the gym so much during COVID.
Uh, now I have the, uh, you know, I don't call them accessory pieces, but like the more
bodybuilding pieces as well. I just got the piece from Timo. I have the leg extension machine.
I have the leg press. I just have a lot of options. And so I'm super, super, super grateful.
Um, and I'm super grateful to be friends with Meredith and have met her so many years ago
through, through Instagram. But today was day one. Um, definitely was on an exercise high after
I'm like, yo, this is great.
Feels good to be doing MedCon and I, you know, I understand it enough. I can scale things,
modify as needed, um, and live to fight another day. And, you know, personally, I am also more
motivated to work out to, excuse me, to work during the day, but I do, I do some of my best work
at night as opposed to, I don't really like lifting at night.
I will do it. I will lift at 11 o'clock at night in jeans. I don't care, but I'd rather not, I'd rather work
than lift.
So it makes sense to do the lift in the morning, even though like with the daylight, I am like,
there's more of a moment, more motivated to do work than other times, but it's fine because it's
also spring. So now the day is longer, there's more and more hours of daylight. And so I can be
working with that daylight.
Um, so it also like a lot of things came together and I was like, yeah, right now it makes sense to
hop into this. Um, but to tie in this, all of this into the title episode, making it pour when it rains,
right? The saying is when it rains, it pours, you know, when one thing happens, all the things tend
to happen. And what I was trying to elucidate with, with my personal anecdote of, of joining the
programming is that we as humans oftentimes seemingly have a tendency to do this ourselves,
right? Where a few things are going on or changing.
And so we just add to the list. And I don't think it's inherently a bad thing. I feel like it goes to go
and blow up your life in a bad way.
And you know, it's detrimental to you. Then that's not a good thing, but I don't think it's inherently
a bad thing to be like, Oh, lots of stuff on my desk, uh, to be like, Oh, lots of stuff is happening.
I'm just going to go do some more.
I don't think it's inherently a bad thing. I, as per always discernment is going to be key as a selfawareness. So like I said, in the beginning of the episode, getting Rupert and adding to my plate
in that way at that time made sense because it was not ringing, right? It was dry and my plate
was half empty right now, right? With more work, a busier schedule, adding to my plate with like a
new animal, probably not a new pet, a new, you know, a new fur baby.
No. Um, but new workout programming for me makes sense. All right.
And I think for many folks, adding more things, it forces more structure. So it's a net positive. Um,
for some folks, if you use a specific example, adding more to the workout, you know, part of
things may not make sense because it's too much.
They don't care about it. That's a big thing. We don't care about it.
Don't add that. Um, or it's like going to stress them out because if they can't do it, then, you know,
they're going to feel bad. Like, I know that if something comes up and I have to switch it, that's
one of the reasons I went with tactic as well.
Cause they have 30 minute versions of it. Like also, you know, really push comes to shove and I
can't do it. I'm not going to be like, Oh, I'm the worst.
Like it's fine. Um, but as it relates to this episode, you know, I think that for these folks who
maybe were adding more to the workouts, doesn't make sense. They can still agree that the
concept of adding more in general, in certain instances may make sense and may be a net
positive.
So this is yet another episode of me giving you permission that you don't need. Uh, but maybe
you need to hear it to do things in a way that best fits for you. And in this case, maybe it is adding
more to your plate, uh, to create more structure and create more parameters.
And that does for many people, uh, give you a bit more, a bit more, a bit more structure, but as I,
I'm going to borrow from a former client, Bonnie, uh, form allows for flow. And so you have that
structure and put it in that allows for you to like get more stuff done. And suddenly you're like, Oh,
actually I might get better using my time.
So yes, folks, sometimes the answer is to do less and other times it is to make it poor. All right.
And by poor, I mean, P-O-U-R.
Uh, gonna wrap it up there. Looking at the time, as always, endlessly, endlessly, one more time,
endlessly appreciative for every single one of you until next time, friends maestro out.
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MOTM #433: What Should You Outsource to a Virtual Assistant?
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