[Transcript starts at 0:40]
Hello, hello, hello, my podcast people, and thank you for joining me for yet another episode of my favorite online business podcast. If you are listening, tuning in watching this on the day that it drops. It is Monday, November 24th. Welcome to the last full week of November and the week of my favorite holiday Thanksgiving.
Alexa and I will be flying back east this Wednesday to hang with my family and her family surf with me too. Um, but I'm fucking stoked. I love this holiday. It's my favorite holiday. How do you guys feel about it? How do y'all feel about this holiday? Call it what you want. Fuck the pilgrims. All that shit.
I'm not, I'm not talking about that. For me, it's a time to get together with a family and it's just about food and dancing and music and being together, and it's just the best, you know, presence and that shit. It's just presence being present. Uh, so I'm fucking stoked. But speaking of Lex, today we were chatting about this idea, this concept of are you missing anything?
Which is a question largely inspired by Lex and no, this is not relationship advice. We are sticking to the online business lane. So, uh, speaking of online business, good segue, good transition, good transition there. Uh, don't forget, I'm running Cyber Maestro Monday, sales starting next Monday, December 1st.
Uh, all of my on demand courses, maybe a new offer, I'm still working. We'll see. Um, either way keep your eyes open for that. And obviously you just get on the email list if you aren't already. 'cause what are you doing? Um, but it's the best, the best way to never, never miss out on anything. So. We will drop that.
Thank you Courtney. Thank you Jojo. Um, but the main topic for today, and I think today's gonna be a fast one. Um, 'cause it's very simple. What I got to say is simple. Main topic for today. Are you missing anything? Right? This episode is for the person who thinks about their online business and then wonders, am I missing anything?
Admittedly, I have never asked myself this question, which is why I'm 692 episodes into this podcast, and this is the first time that I'm addressing it. Um, but I absolutely have big feels and big emotions around this question, largely because it feels like a question that comes about because of Inception.
Y'all remember that movie? I love that movie. I do actually dream like that, which is, I think one of the reasons I would love that movie. But it feels like a question that comes about because of Inception, like it's a kernel of doubt that gets planted. By these fucking online business coaches who want you to question your shit so that you buy their shit, right?
And I'm not saying any of this to make you feel bad, you know, for having that question. If you have it. Not at all. I am saying this because I fucking despise these whack ass business coaches and all the shit, the bullshit surrounding them. I, so I'm gonna address it, you know the best way to complain. What is it?
It's to make something. So we're making this episode, so to me, the answer to the question, am I missing anything? Starts with asking a better question, right? I always say this, you want better que you want better answers, ask better questions, and oftentimes ask a lot of questions. So I'm gonna give you five questions to ask yourself.
One, am I happy with my business? Number two, am I content with my business? Number three, if I'm not content. And it is okay to not be content. If I'm not content with my business, what am I not content with? Number four, what do I want more of? Number five, what do I want less of? I'm just gonna start you off with those five.
That's it. We could come up with more, but let's just start off with those, right? You can go ask chat GPT if you want more, but let's just start off with those, alright? Don't forget folks, I know I listed five there. I have transcripts on my website. Thank you Courtney. So you can go and go through that already.
I've written out, or if you listen to this, to these podcasts on Apple, it auto transcribes it. YouTube does it too, but I dunno if it does for everything, but I know for sure Apple does it. Uh, so it's all there. You can just go through, like write anything down. It's all there for you. Okay. But we got those five questions and it's been my experience that when people wonder.
Am I missing anything? It's typically because they want one of two things or both, right? They either want more money or they want more time. Both are fine to want, right? But y'all know I'm all about solutions, right? So we're gonna give you solutions. But one of the reasons I'm saying that is because I'm like, okay, you have this question.
Why? What are you actually asking? Okay, now let's do something about it. Very simple. Alright, so. Solutions. You want more money? You want more time. You want more time, you want more money. If you want more time and you're making enough money, just do less say, no, it's fine. Fucking say no to people. Have a wait list, have less clients, make less money.
You'll have more time. It's actually incredibly simple, right? It is that simple. I don't say this like, make you feel bad. I, I wanna say this so that there's nothing else tied into it. Like it's just that simple. Done. Yes, you will make less money, but if you are making more than enough, that's fine. And also eventually with that time that you're getting back, you'll either just be okay forever making less money.
Or what's more likely to happen is you'll get bored or you'll get rested. That's great place to be. You'll get rested, you'll get creative, and then you'll get back to work and you'll do something maybe not, maybe not the same thing as before. Alright? But then you'll make money back. You'll make that money.
Right. So that's the solution. If you want more time and you're making enough money, if you want more money or you want more time, but you need to make money, so then therefore you need to make more money so that you can get the time back. There are only three ways to make money and again, it is great. It is fine if you wanna make money.
I think some people like circle the drain here 'cause they like, they're like kind of ashamed to be like, I wanna make more money. And I'm like, that's fine. Totally fine. Let, let, let's get to the heart of things. So we can solve the problem, move on with our life. Right? There are legitimately only three ways to make money.
Sell old stuff to new customers, sell new stuff to old customers, or sell new stuff to new customers. That's it. One more time. Sell old stuff to new customers, right? The products you already have. Sell 'em to new people. Sell new stuff to old customers. Right, make a new offer. You could also change the price on certain offers.
That's still considered a new thing, right? New stuff to old customers. You repackage it? I don't know, but either way, new stuff, new offers to the people you already have or sell new stuff. Just made up. Just made it up. Came up with it to new customers, alright? You cannot sell old stuff to old customers because they've already bought it.
Okay? Which, if you guys are about patterns and you understand, this ultimately breaks down into two ways that you can make money in what you need. You either need more customers or you need more offers. That's it. But we're gonna stick to those three that I listed. Sell old stuff to new customers. Sell new stuff to old customers, sell new stuff to new customers.
Okay? Which of those three is right for you and is easiest for you? It makes the most sense to do, will depend on your specific circumstances. I don't know what they are, but if you have no one, you have no customers, then it's selling new stuff to new people. If you got lots of people and you got lots of ideas, then I'd suggest going with selling new stuff, told people aren't your current customers.
If you have a great product, you've been selling it, people have been buying it, but you're just running outta people. Then we're gonna sell old stuff. You're gonna sell that same thing to new people, right? You gotta go find new people. We all know the most difficult thing is customer acquisition. So that kind of weird customer acquisition.
How are you attracting these people? How are you finding people? How are you getting these people? All right? But this episode is not about that. It's not about solving that problem, but there are still only limited number of ways to do that. It's either gonna be organic, right, which is gonna be social media or SEO, or it's gonna be paid.
Which means you're gonna use ads or it's gonna be word of mouth, that's it. Right. That, that's literally all you can do. Notice I, and I said organic, it's either social media or SEO, like we're talking about online business here. Like, yes, you can go in person, but it's difficult to like go in person and then move people online.
Right. But I, I'll still consider that social, right? You're being social, but organic acquisition, social media or SEO. Paid acquisition, it's gonna be ads or it's gonna be word of mouth. That's it, right? There's not, there's like a million things that you can be doing. A million ways to go about these things, right?
So this episode is simply about answering the question, am I missing anything? If you're doing the things, you're business is doing well and you are happy and you're content, and you're satisfied that no, you are not missing anything. And I hate that these online business coaches make you feel like that.
I hate it. Well, what about, are you happy? Uh, then you're fine. Are you satisfied? Are, then you're fine. Are you curious about something? Okay, cool. Then let's get specific on that. What are you curious about? Be it typically, typically will boil down to curious about if I did this other thing, could I make more money or could I have more time?
That's fine. I'm fine with you wanting that. I just want people to get specific with that as the questions so then we can get specific with the answers. I. So if that question is still floating around, and even though I've been like, you know, I just went through like if you're happy, you're satisfied, you're content, you're good, and you're like, then no, you're not missing anything.
But if that question is still floating around, and it's fine if it is, if you're still like, but am I missing anything? Then let's start off by asking those five other questions I give you earlier, am I happy with my business? Am I content with my business? If I'm not content, again, it's fine to be content.
What am I not content with? What do I want more of? What do I want less of? From there, it usually comes down to wanting more money or more time, or both. There are only three ways to make more money, sell old stuff to new customers, sell new stuff to old customers, sell new stuff to new customers. That's it.
That is it. All right. Alright, so again, it's not a question that I personally have had, and I say this because. I'm like, if I feel, because the episode is short, I don't have that much to say about it. Usually things that I have more to say about it, like it affects me directly in some ways to form. Think about it a bunch.
I haven't been thinking about it a bunch 'cause it's not a question that I, that I've had. But it's not a bad question to have. I don't want you to feel bad if you have that question. 'cause I also chatted with another friend, a good friend of mine who I really respect. Uh, and she too had this question and I was trying to do my research, trying to understand, and she told me that she was ultimately unable to.
Basically distance herself enough from her own business to be objective and realistic with the answers and real realistic with, you know, the out, the what, the, the answers why, and that she knew or believed she would benefit from help with a timeline and a breakdown of things. Right. Once including helping her find the, you know, think of and, and go through the, the answer of the best way for her to make more money, even though there's only three ways, right?
And I get that. I, I get that and I didn't offer it to her, but I'm gonna offer it to you because this is what I do. This is what a maestro meeting is. If you want clarity on what to take action on, if you want help prioritizing what to do first. If you want a timeline of when to do what, that is what we do in a maestro meeting, right?
I know I don't market them a bunch, I don't advertise them a bunch. I don't really explain what we do in them. And now that's what I'm doing right now is this is what I help people with. Cutting through things, getting clarity on things. It's always my goal that, you know, people are, do things on their own first and, and try things on their own first, for sure.
Um, but if you're like, Hey, I would like help. I'm raising my hand, folks, I can help you. Okay. If you don't need no thinking help, that's awesome. Great. My goal, like I said again with this episode, was simply to address a question that gives me the big feels. And I think I've done that. All right. Marketing brochacho and big Hat Boss Babes.
Be damned. Be damned. Okay? So don't forget Cyber my for Monday. Sales coming your way next Monday. Get on the email list or don't autonomy agency. Sexy. Um, and if you got any questions, comments, concerns, additions, subtractions, anything, slide into the old dms, shoot me a text. 3 1 0 7 3 7 2 3 4 5 I hadn't haven't thrown the number out in a bit.
Would love to hear from you either. All right. All right. That's all I got for you as always. Endlessly, endlessly. One more time, endlessly appreciative for every single one of you. Until next time, friends Maestro. Out.
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