Maestro on the Mic
MOTM #703: Messaging 101: Congruency Over Cleverness
Monday, February 9th, 2026
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You don’t need cutesy names or clever word play to sell your products, you need congruent marketing. Having an alliterative product name doesn’t matter if your services don’t solve your clients’ problems, if you can’t communicate why your product matters, or if you can’t connect to the values of the people you’re trying to serve. When all three elements align, you have congruency. And when you have congruency, people trust you, and then they buy.
Let’s chat.
Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.
In This Episode You'll Hear:
- Constant whiplash
- Consumption vs. consumerism
- Now is always a good time to start
- Congruency matters
- Start with who YOU are
- What does your audience want?
- The 3 part Messaging Trifecta
Links & Resources For This Episode:
- Join the interest list for my new messaging offers
- Watch this episode on YouTube!
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- Check out the transcript for this episode here
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