Let’s face it. Patients care more about how they’re going to look in a selfie than they do about decreasing their chances of tearing their ACL. When it comes to marketing, when it comes to getting buy-in, when it comes to acquiring new patients, physical therapists are missing the mark. If you want people to come and see you, you gotta make sure that what you’re marketing is what they actually want. What do they want? Tune in to the full episode to find out.