You need to raise your prices, and not just because you’re worth it. When people pay, they pay attention. When people pay, they do the thing…or they don’t come back. Win-win. Raising your prices ain’t easy, but neither is working yourself to death and dreading Monday because you’ve got a a schedule full of patients who want you to do the work for them. The choice is yours, my friend. Tune in, get fired up, and then go raise them prices.