Maestro on the Mic

MOTM #164: Building an Online Business by Taking Small Steps with Ashley Pardo

Monday, December 2nd, 2019

Ashley Pardo isn’t my typical podcast guest. She’s a former chef, a nutrition and business coach, she isn’t in the movement space at all… but damn it, she is Doing. The. Thing. And that’s something we all need to hear.

Before Ashley took the leap to working in food, she had a stable job in Human Resources, but—like many of us—knew a piece of her soul died every day she worked in the same boring, gray building. Her career took a 180 as she went to culinary school and began working as a private chef, and eventually built her career even further by working as a nutrition and a business coach. 

Ashley’s career may not look anything like yours, but the principles of business she uses to thrive remain the same: provide value for free, make meaningful connections with your clients, and uphold sincerity above all.

All it takes to make your dreams come true is a desire to make a change paired with taking action.

In This Episode You'll Hear:

  • Ashley’s leap of faith out of HR and into the culinary world
  • How she dealt with disordered eating and discomfort around food
  • Pitching yourself and your products by building relationships
  • What is Ashley’s WHY?
  • Understanding the cause instead of just treating the symptoms
  • How Ashley stumbled upon Instagram
  • Finding direction through mentorship and self-investment
  • Go where the clients take you
  • What nutrition coaching with Ashley looks like
  • How Ashley goes deeper with her clients
  • Provide value to others’ audiences in order to grow your own
  • People appreciate sincerity
  • How to go into business as an introvert

Links & Resources For This Episode:

Website: ashleypardo.com
Connect with Ashley on Instagram: @ashleykpardo
Women Food and God: An Unexpected Path to Almost Everything by Geneen Roth
The Jovian Human Design Chart

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