Niching down just might be one of the hardest things that you're ever asked to do. No one wants to be put in a box, no one wants to feel restricted, no one wants to be told they can only do one thing.
In reality, niching down is about figuring out who you are the best at helping and what you are the best at helping them do. That's it. Simple, yet seemingly far from easy.
This episode is another attempting at helping you out with that process, except this time we're going at it from the other way around. Inclusion by exclusion. Addition by subtraction. Learning your niche by learning your no.