[Transcript starts at 1:40]
Hello, friends. Maestro here. And welcome back to another episode of my favorite podcast. So right off the bat, thank you, as always, endlessly appreciative that you listened to my shit. Just so, so grateful. Also an apology, if you went to listen to last Thursday's, Shorty, and it wasn't there in the morning, uh, Courtney is on top of her shit, Blueberry, which is the host that we use, there's a little mix up, and I use a plugin, I use, I use uh, excuse me, WordPress for my website, and there was a little snafu in there, uh, but it's all fixed now.
Story around the story there. One, hire good people, right? Courtney's the best. She was on top of her shit. Number two, know how to do your own shit. So I had to go in and do a few things and it was largely just an update and, and uploading the file a little bit differently this time, but There's something super, to me, super valuable about knowing how to do the things So that if something goes, you know, awry, it's not like, oh my god, I can't do anything about it.
I know there's obviously some circumstances where the things are out of your control. I'm thinking about things like if you use a service like TrueCode or something like that or Wattify and it just goes down, like You can't, you can't fix that. You could have backups in place, but you can't fix that. But for things that you run, I'm really going to strongly encourage you, uh, likely because, uh, your There's a good chance if you listen to this podcast that you're kind of doing things on your own.
Um, and if that's the case, that's great. You're just starting out trying to figure things out. There's so much value in that. If you're someone that has the funds and you can like, I'm just paying someone from the get go. All right, cool. Uh, because yeah, go ahead, do that. But I think that a good majority of you are, I don't want to say necessarily bootstrapping it, but you're figuring things out on your own, which is totally fine.
It's phenomenal, and this way, if something does happen, you can fix that. So number one, thank you. Number two, my apologies. Number three, let's hop on into this episode. So I was having a conversation in the DMs with my homie and you know, it's really cool to hear from you folks that I don't know, obviously, who exactly is listening to which episodes and which episodes, uh, resonate.
And she was like, I'm binging your podcast. And I'm like, this is amazing. I had no idea. And. She's in a growth phase for her, her business right now. She's a brick and mortar and she's in a great growth phase right now. And so she wrote to me. Uh, cause I had, I was like, do you have any requests for the podcast?
And she said, Hmm, I'm in a growth phase right now. So I'm sacrificing time for staff training and building systems for long term success in exchange for short term loss of revenue, maybe the importance of doing more efficiently, you know, the whole work smarter, not harder, but in your words, because they are much more, they're much cooler and more applicable.
So I actually jumped on the first part of that. And I immediately wrote back. Why did you use the word sacrifice? And that's what we're going to talk about today. I can do an episode on efficiency and things like that, but what our conversation evolved into and what I want to speak about today is word choice, namely around using the word sacrifice.
Uh, you know, Meredith Root and I, and I think, you know, at Alex Parker for the episodes that they've been on, we talked about this and something that we, you know, 100 percent see eye to eye on. When you have a goal, Things, in our opinion, no longer become sacrifices, they become choices. Now, if I'm gonna, if I read the definition, I had to go looking on the internets.
If I read the definition, uh, where is it? The definition, as per Google, of sacrifice. There's some, some like, killing and things like that in here, but We're gonna skip those. The, the definition we have in here is give up something important or valued for the sake of other considerations. So inherently, that's not like maybe objectively, it's not negative, but the way that we've used this term over the years, it has this very negative connotation, especially with this concept of giving it up and not like giving up in a sense of like, Oh, I just can't do it.
I'm giving up, but that's giving this thing away as it relates to working towards a goal, I never believe that you're giving something up, you're choosing. To not do this thing. And in my friend's case, she's choosing to kind of forego this and put it on pause more than anything in exchange for something better.
And what she's putting on pause in this case, that immediate financial return is going to resume and be. Even better and stronger and longer lasting in the future. So I think to use this word sacrifice is a little bit erroneous, if you will. Because in reality We're choosing to do this. And you folks know I'm a stickler for words, not just because of like, let's hate, let's use the correct definition of these things, but how it makes you feel what your nervous system thinks about this, right?
If you really put this negative connotation on this, your nervous system remembers that. It views it as scary. It doesn't like it. You can't go all in on it. Whereas if you're like, I'm choosing to do this because this is the best route to move forward. That changes everything. You know, I honestly think that this is ties into that concept of radical responsibility and taking ownership, right?
When we kind of, when we default to this, like I'm, I'm sacrificing this. It's almost like it's happening to us, even though inherently in the sentence you're saying, I, I am sacrificing this. I'm sacrificing time or sacrificing money, whatever. That's still this, like. We don't have ownership of it. I think inherently we've kind of viewed that as like, it's happening to us.
It's in my control, but it's like a bit out of it because I don't really want to be doing it. Whereas if we say, I made this choice, suddenly you've taken ownership of that. You've taken control of that. You have given that nervous system safety. You're like, I own this. I'm making this decision. And that's it.
So if I, you know, a world that I'm very much steeped in right now, this, because of clients I work with and such, this nutrition world and diet and things like that, which is just so outside of my, like, norm, but. I've spoken about this in a past episode where this concept of non scale victories. So when people are, you know, working with coaches and things like that, you can have scale victories, which are fucking phenomenal in my opinion.
Cool. The scale moved in the direction you want. For me, I want it to go up for the people made. They want it to go down. Awesome. But it's important to have. you know, diversify your joy portfolio, if you will. And the same thing holds true with business. I actually had a conversation with this, about this with an awesome client last night.
If the only way that you view success is if money comes along with it, or if you make money, it becomes very difficult to succeed. And you kind of, you know, you're always beating yourself over the head. You always beating yourself down. Cause you're like, Oh, I didn't make any money on that. And you fail to see.
I've done a post in the past that basically says something along the lines of the ability to celebrate your wins more than you mourn your losses, or at least the same as you mourn your losses, will change your life. We are so loss averse as a species, which I get, it's inherent, it's designed to keep us alive.
But, given that, It can, it can hold us back. It can pull us down because we don't see the fact that these other things we're doing are wins, are victories. They're moving us forward. And in this case, they are choices. They're not sacrifice. We're not giving up something. Like it's never going to come back.
We're actually working on something so that as we move forward. The outcome is even better. So as it relates to business, you know, I would encourage you to, to come up with the equivalent of non scale victory. So, you know, non monetary victories, non bank account victories, whatever you want to call it, so that you can start to see these wins, champion these wins, and also that's going to allow you to move forward, I don't want to say necessarily a little bit faster, but with a little bit more resolve, right?
Because if we're so loss averse, that's all we focus on, and sometimes we don't take, we don't. We don't make certain decisions or we avoid making certain decisions because we're like, Oh, but I might, Oh, I might not go my way. Instead of realizing all the potential and realistically that the, the potential for loss there is actually quite small.
So that's what I meant with that post when I said it could, it could change your life. Now, as it relates to when it is appropriate to use the word sacrifice, and I was kind of, I really sat with this. Yeah. Cause I don't want to, you know, necessarily banish it from the, you know, someone's vocabulary. But if, if you really are feeling that you're giving something up, I think that it becomes appropriate to use this word, you know, and it's correct and it's aligned in using this word.
When what we're doing is, you know, a borrowed goal or it's just something you really don't want to be doing. And. As it relates to business, if this is the business that we run, if it's a borrowed goal and we're doing something because we think we're supposed to be doing it, that's when you need to take a step back and evaluate and be like, do I want this?
You know, I've spoken in the past about lifestyle goals versus monetary goals. And perhaps you realize that, dude, I don't want to do that. I don't want to do that thing. If that's. What it takes to make that kind of money like I want something different So I think it becomes important that if you're really keep coming back and you're like, I'm sacrificing my time.
I'm sacrificing myself, I Think you got to take a step back and be like why? Is this what I really want to be doing? Is this a borrowed goal And then another time I can think about it is, is this when other people are involved and, you know, perhaps with a relationship, but I also feel like it doesn't, it's even with that, it stops being a sacrifice because you're like, I'm choosing to do this because I care about this person.
I don't really want to be doing it, but I want their happiness. So I'm going to be doing it. To me, sacrifice really does have such a negative connotation. And. You know, whether it is designed to have that objectively or, you know, inherently from, you know, from the jump, that is how I view it. I think that's how our nervous system views it.
It'll be heard like that, heard it as such for so long. And so if that's the word that really resonates and you're like, yeah, I am truly sat making a sacrifice here. I think it's important to take a step back and if it keeps coming up, perhaps something needs to change. If it's one time, I think, you know, there's more wiggle room with that.
But if you keep saying it about something you're doing. I do think that there needs to be some evaluation there and perhaps a change, change in direction. Uh, so, you know, I had the conversation with my homie in the DMs and she totally agreed there. Just the mindset of that, it does make a difference. a difference and having those, you know, the equivalent of those non scale victories for business is super important.
Super important for the longevity of the business. Super important for our overall happiness. So we have other things to, to, to count our wins by. I just circling back to the conversation I had last night and my, my client, he'd done so many things and he messaged me and he was like, how come he's like, you sounded super excited.
About the things I had gotten done. And he's like, I didn't realize how much I had gotten done until you, you said it, you listed it off and you were excited about it. He's like, how come you're so excited about it? And I still feel like I haven't done anything. I was like, yep, absolutely. That makes sense.
And part of the, part of the things, you know, one of the things that we're working on is if you only view success in terms of one thing, if you don't do that one thing, you don't achieve that one thing you haven't succeeded, despite the fact that. If you really have succeeded and you've accomplished so many other things.
If all you're saying is, I haven't hit that weight, uh, you know, on the barbell. I don't have that amount in my bank account. You missed all the other things that have improved along the way. And those other things that have improved along the way are what will keep you going until you hit that, you know, whatever specific goal that it is.
So. Today's episode all about word choice and this concept of choice versus sacrifice. So when we're working on something that we want to be working on, we're working towards a goal that we want to be working on, I think it's important to really take a moment. Pick our words carefully, and even if we are currently working on something that we don't feel is going to bring us that immediate, immediate goal that we're used to, in this case, you know, that monetary goal, it's not a sacrifice, it's a choice.
It's not that we're giving something up, or we're giving something up forever, it's that we're working on something else that's ultimately still going to be moving us forward. And as it relates to the longevity of the business. As it relates to your overall success, your ultimate success, your happiness, it's super important to be able to have these other things that you can, uh, you know, use as metrics and to use words that keep the nervous system feeling safe and keep you moving forward.
All right, when you want it, when you're working on something, it's a choice, not a sacrifice. All right, I think that's all that I got for you. I'm going to keep this one officially, officially. Short and wrap it up with that. If you have any comments, concerns, suggestions, hit me up, slide on into the DMs, I'd love to hear from you.
Or you can text me. I will continue to put my number out there. 310 737 2345. As always, endlessly, endlessly, endlessly appreciative for every single one of you. Until next time, friends. Maestro. Out.
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