[Transcript starts at 0:40]
Hello, hello, hello. My podcast people and thank you for joining me for your day. Back it up, back it up, another episode of My favorite podcast. If you are listening, tuning in, watching in all the things in on the day that it drops, it is Monday, July 7th, what in the actual fuck? Monday, July 7th. So. Got Rupert here.
Uh, no real updates because I'm recording this episode approximately five minutes, not even five minutes. It's probably been about three minutes and 30 seconds after I recorded the last episode. That's episode, uh, I think that was 6 71. Um, and that episode dropped on the 30th. So the day I'm recording this right now, in this moment in time, it is the 23rd.
I know I say talking about it and I will keep talking about it because once is never and also so soon to somebody, uh, which is the purpose, the main topic of this episode. Um, but Lex and I. Left first, Todd, I guess I'll say on the 30th, we give back on the eighth, so I'm recording this a little bit earlier, um, a little bit early.
I decided that I'm going to record the episode that goes out on the 14th. When I get back, so usually I record on a Monday and then it goes out the following Monday. This time, or for that episode, I'm gonna record on a Friday and it will go out on Monday, but I just, 'cause I, I will be gone the Monday before.
Um, we'll still be inad. So please pray for my jet log, jet lagged brain. I am, I am forecasting, predicting some jet lag. Um, but I really just, I cannot record something now that's gonna go, that won't go out for another three weeks. Like it's just. It's too far away, right? Especially with the absolute shit storm that we are living through right now.
Um, it continues to further my resolve as it relates to recording episodes, you know, timely, uh, meaning not batching them, like not doing like five in, in a single day, just doing one each week. Um, 'cause it's important to me to include these life updates and that's really tough to do when you record a bunch of episodes.
In a single day. Um, and if that's how you record, uh, you do a bunch in a single day, no shade, like, no shade, no shame to you. Do you always? Uh, it's how I like to record. It's how I prefer to record. Um, and if you are thinking about starting a podcast and you wanna know my opinion, I do not like batching them for that reason.
I've always said the same thing about creating social media content. I don't like batching it because I like the timeliness of it. If you wanna batch, then I would also, for your social media posts, I would suggest that you go and look at the. Actual posts and especially the caption right before you post it and be like, do I feel like this?
Do I feel like that this day? Or am I feeling a little bit spic or am I feeling whatever? And, and just change the tone of it. Make sure the tone reflects how you're feeling, just to like, it injects some humanity, you know, humanness, not humanity. Injects some humanness into it. Um, so I have talked about this before, um, but.
It's always new to someone. So I'm saying again, uh, and also using that as a very intentional segue into today's episode topic, which is that it's always new to someone and it is a pretty simple and pretty, you know, benign statement. But it's so true, and I think because it's so true and so benign, it's very easily forgotten or simply not even thought about.
So, Dr. Perry Nicholson, he has stopped chasing pain on Instagram. My self-appointed mentor, um, one of my self-appointed mentors. He was the first person to really emphasize this to me, this statement to me, and it really stuck with me, right in the educational realm. Particularly when you're teaching courses and you're sharing things online, especially that teaching courses part, you have this firm belief that the people you're talking to have already heard it and they've already heard what you're telling them.
Especially, you know, when I think back to my, my rock tape courses, because Real Talk, the rock tape courses, they were phenomenal, phenomenal. Phenomenal education, but it was the same education just applied to a different tool, which is not a bad thing. It's honest and it's correct. But as the instructor, when people would be like, Hey, I took the blades course.
Should I take the tape course? Or I took the tape course, I took the blades course, or I took the tape and blades course. Should I take the pods course? I would be like, but you've already heard it. All right, and you already know. As I'm saying that, two things here, number one, once is never. I'd have people, and that was really when I started believing that phrase once is never, I'd have people come and they'd be like, oh, I knew it, but like it was great to hear it again.
Or, I didn't actually realize that, or I didn't like see the connection between these things. Or like, the refresher was really great. Or I'm gonna even place business wise, so like, I can apply this differently once is never, or I didn't hear you say that. And I'd be like, what? But I mean, I've taught of course hundreds of times, so of course I'm like, of course I said that.
Like, but they're hearing it once at the end of a really long day in a know, like a new environment. Once is never. The second part of that, which is the point of this episode, is that it's always new to someone. Right. This particular episode was inspired by my, one of my Tuesday ma male emails that I, uh, sent out and I was shoot a response to it from my good homey cadence and she wrote, I love this, especially for people who have been protesting for years.
Hearing the experience of someone going for the first time reminds us how important, just the act of showing up and creating visible, visible solidarity is right. So. Number one, big shout out to Cadence. And everyone who wrote back to that email, y'all were amazing. Um, and if you're a podcast listener and listen to that, that was last week's episode or guess when this goes out, this will, it'll be like two weeks before that.
Um, but if you responded to that episode, which was How To Make People Care, episode 670, um, thank you for that. People shared it. People responded like, got really good feedback on that one. Um, so number one, shout out to all of you. Shout out to Big, shout out to Cadence. And number two, what she said right there is the truth.
Not that, not just that she loved it, but that we forget that things are new to people. We forget that people are newbies. We forget the impact of doing these things, right? Even if you feel like everyone knows something or has done something, or has heard something, I promise you it is new to someone. It is always new to someone, right?
We can take something as insignificant or you know, trivial, inconsequential as a meme. Lex be sending me memes. We send each other stuff, right? And she'll send me stuff and I'll be like, ma'am, that's been five years ago. But it's new to her. She never seen it. We're living in different ecosystems, different algorithms.
Right. And I have done episodes about this before, right. That we cannot, and, and I'm, when I say this, I mean like recently, because it's a, it is so timely. We can't care about everything. It's impossible. Especially the fact that we are exposed to everything now. We cannot care about everything. We cannot care about all the things.
But what tends to happen is for one reason or another, we start caring about new things, which means that those things are new to us, even if that thing is as old as fucking time. So the action item here is to remember that, remember what it feels like to have something be new. Flip side of that, remember that it's always new to someone.
To that end. Keep talking about things, even if you think everyone has already heard it or everybody already knows it, I promise you they haven't. Not everybody has, and not everybody knows it. Like when I say I'm like literally talk about everything forever and ever and ever. I'm thinking, you know, back to when I first started playing beach volleyball and taking lessons from Steven, I started in the beginner class.
I had played in like gym class. And I'm athletic, but I didn't have to take formal volleyball. And at one point I was like, Steven, how do I hold my hands? Like I, I have a way that I've made up and I see it on tv, but like, is this actually correct? Dot even get me started on overhand surfing, I was like, I played soccer.
Can I throw a ball? Yes. Did I grow up doing that as my main sport? No. Right. Like it's always new to someone. It's something that's like trivial. You think it's like, oh, so like basic and Rudi mentoring and foundational. I'm like, yes. That's why I have to know it. But I don't know it 'cause I didn't live in that world.
I bet. You know, I, I talked to Lex about this. I bet that you have no idea if you have, if you never played soccer, especially 'cause it's so foreign. Like most overhand things, I play basketball so I'm like, I have a rough idea for, for certain things. But like, I think the javelin as well, but like most people don't do stuff with their feet.
And so if I was like, go kick that soccer ball, so many people would probably kick it with their toe. And as I'm saying that, if you played soccer, you're probably cringing. And you're like, why the fuck would anyone do that? And it's like, why would they not, why would they do something else? It's new to them.
They literally have no idea, right? So whatever it is that you care about or that you're trying to market, message, whatever, oh, hit the mic, literally talk about it forever and ever and ever. And say the same things over and over and over again. When I say the same shit over and over and over and over again, I promise you it is always new to someone.
And on top of that, people gotta hear shit 11 billion times before they're ready to take action. Or before they can take action, before they care. Like either way, keep saying it again and again and again. The flip side, and we're gonna wrap this up, it's a short episode. I'm not mad about it. It's very hot in here.
The flip side is, flip side is to have grace with the newbies, right? We say this every January, people gonna start their new gym routine and it's like, be nice, be nice to the people. Whenever I run my Instagram intensive, I'm like, be nice new people coming in. Have grace with the newbies. I am not saying that it's easy to have grace, especially for things that feel so big to you and especially for things that you're just like, fuck, this is like a human rights thing.
This is like a big, like this isn't some dumb bit bullshit, but that's also subjective. Right? But I say that to to say, I'm not saying it's easy. I'm not saying it's gonna be easy to. Have that grace or to stay calm. But if you want the newbies to keep caring, if you want them to join your side, join your team doing your thing, you cannot scare them away.
You cannot shame them away. Right? People don't know stuff. People haven't seen stuff. People are living a very different life than you filled with different things that they are seeing and hearing, and learning, and experiencing and caring about. Which means it's always new to someone. Alright, that's all that I got for you.
Gonna wrap it up there next week should be the recap of the Guad trip. Uh, I dunno. We'll see. It's literally so far away from the time that I'm recording this, but I appreciate you. You know where to find me if you need anything. You got questions, comments, concerns, additions to attracts requests, anything.
Hit me up. 3 1 0 7 3 7 2 3 4 5. It is my sideline, so it'll be green, but I promise it's me. Shoot me a DM at the movement, maestro. I'd love to hear from you as always, endlessly, endlessly, endlessly appreciative for every single one of you. Until next conference, a maestro out.
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MOTM #670: How to Make People Care
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