[Transcript starts at 0:40]
Hello, hello, hello. My podcast people and thank you for joining me for Day, another episode of my favorite online business podcast. If you are tuning in watching Listening on the That it drops, it is Monday, October 20th. Welcome friends to the back half of October. If you're watching, maybe you can see these lights are bright as fuck.
I have the seasons are changing y'all, which means that the sun is in a different spot. And this camera, I'm not gonna get a new one. I don't need a new one. But it doesn't do the best with picking up light. I've complained about this before, but I got these lights on bright in my eyes. You can't see the lights, but trust me, they're bright in my eyes.
But today we're talking about the importance of knowing your shit, AKA, the importance of competency as it relates to your business. In this case, lighting, that is competency, knowing the kind of lights and the amount of light. To make the video look good, but damn it is bright. So this is something that popped into my head.
Uh, this topic is something that popped into my head as I was answering a question for, uh, someone had about running a podcast with two, with two co-host, and at the time I'm recording this. So this is Monday the i'll at the calendar, Monday the third. Um, I'm just started the launch when week long launch for press publish.
Um, and so far we got four people registered. It means we're halfway full. I cap it at eight and I'm fucking pumped. Like we'll see if we get more throughout the week. AKA if people send on Friday, 'cause that's how it is. Um, but I'm fucking pumped. Even if I got one person for it, like I really enjoy running this pod, this podcast, yes.
But really enjoy running this program. Um, but one of the folks that registered this morning, uh, they reached out with a question about whether I could help them with the tech aspects of, you know, needing two mics. 'cause they would be co-hosting because I actually, it's not something that I talk about, uh, in the emails I sent out to the wait list, which now I of note, I'm just like, yeah, I can absolutely put that out.
I, I will put that on the, um. I'll put on the sales page now things, you know, as questions come in, you're like, oh yeah, and you can update things. Um, but as I was writing back this morning and I was in bed and I was like, I fucking know my shit. I know this shit. Mind you, I've known that I know this shit because I've been doing this shit AKA podcasting since 2018.
And it's not just that I've done the podcast, I have or, you know, done my own podcast. Yes, there's a lot of episodes with that and also have coach people in it. Right. As it relates to my own podcast, I, I now have Courtney Amazing. Courtney and Amazing Joe, and they helped me out. Um, but I started it on my own.
And then Chacha, be Curious. My other podcast, I do a hundred percent on my own for now. Um, I wrote a 19 page ebook about how to start a podcast, right? I've coached many, many people. Through It does not formally as a program, uh, I know this shit right. People come in with problems about it and questions about it and I'm like, yeah, I have the answers to this.
And to me this competency piece is at the heart of a, of a successful business. Now this is not to be equated with it being the only thing that's needed for a successful business, right? You gotta have demand that is like the most important, right? And you gotta have luck as well, and you gotta have some funding.
All right. Maybe a little bit of a tangent here, but something that I've been thinking about quite a bit recently, just 'cause I'm. Looking at numbers a lot, namely as it relates to ai. Um, but when we talk about online business or any business, many, many, many businesses make it because they're subsidized in some way, shape, or form.
Right? I brought in a cadence, um, to speak to the mafia. I dunno, last year she has a, she has a Pilates studio, and I dunno if you ever lived in New York City and you see all these Pilate studios, you're like, how the fuck are they making it like. How are they making it? This, this, there's not that many people in it.
And like they're in these like really like high end locations and you're like, how the fuck are you making it? And she was privy to that in the back end of it. And she was like, because many have rich husbands. That's how they're making rent. We can look at huge companies like Uber, right? They have investor funding and you know, it's many years before they turn a profit.
OpenAI, the parent company for chat, GBT likely won't be profitable before 2030, right? Like. These companies aren't just turning profit day one, right? It took Amazon seven years. Fuck. Fuck. JF Bezos. Fuck it. But, and fuck Donald Trump. I gotta say every episode, episode, fuck Donald Trump. Fuck ice. Fuck all the fucking whole shit and the fucking administration.
Fuck that shit. But took Amazon seven years to be profitable, right? I was able to start and grow this online business because I had an in-person job. I was teaching for rock tape and I was still treating into 2018. Right? So that's three. I started this business in basically late 2014. I treated until 2018 and I worked for Rock Tape until 2020, right?
Five years of, of, of funding my life and this business from, from something else. As I'm saying this, I'm like, maybe I will also do an episode. Well, my noses went crazy. Maybe I'll do an episode at some point about capitalism. Because as I'm saying, I, I have a really good audience, y'all listening to this.
You're great. I don't know who watches this on YouTube and on YouTube. This shit get served to anybody, and I already know that someone can watch it and be like, how dare. In one breath you say, fuck the administration, and then you're like, talk about Amazon. I'm like, fuck all of them. I'm just using it as an example.
And talking about being profitable. You can be profitable and not be part of fucking extractive capitalism. Having a profit, then that's your sole goal like it is with extractive capitalism, that's the problem. Turning a profit can be a byproduct of a healthy system, and you pay your people and you deliver a fucking amazing product, and you are focused on quality.
Absolutely. You know, you can still turn a profit, right? You don't have to be within this fucking extractive capitalism, uh, market. I don't wanna say market approach system to things, right? I feel very passionate about this and maybe I'll do an episode about it, um, and just talking about it because one of the things and a little, a tangent.
Yeah. But I just wish people, I was, we all need to read more and learn more. That, that talks that, that does high into this episode, just. Socialism, what it actually means. Communism, what that means. People confusing communism and authoritarianism and understand like when, when people hear these words and they're just like, bad.
And I'm like, but why is it bad? And they're just like, because China and Russia. And I'm like, okay, but what about it? And most of it, it's that they don't like the authoritarian regimes that look to enact communism via authoritarianism. Right. It wasn't the actual communism itself, that was the problem. Or socialism, right?
We talked about Marxism and people that don't really know what it is. I'm like, it's really a commentary on capitalism. Like, I dunno, I think, I think we could all seem to read more and I have many feelings about it, so maybe we'll do an episode about that. Uh, but to circle back, fuck Trump, fuck ice, fuck Amazon.
And a lot of the times in order to have success with successful business and in terms of traditional success, in order to have a attorney profit, even if it's a small profit. You need some sort of subsidizing of things, especially early on. Right, and this is especially worth noting as I watch people try to make it in the online space and why I'm very anti burn the ships like, don't do that.
Especially when those ships have money on them. Like make sure that like you can sustain this and fund this. You don't have to make bad decisions. Right. But central to. One's potential for success is knowing your shit. AKA competency, right? I say this all the time, I borrowed it from Danny Mateo.
Businesses are built on solutions to problems. So how good are you at solving problems? And that doesn't mean how many problems can you solve. A better, more accurate, more specific version of that would be how many problems related to your specific niche can you solve? Something to realize with that statement is the time will be your friend.
Meaning more time means more exposure to more problems, which means ideally you get better at solving those problems. You get better at getting results. You get better at noticing what the problem is. Knowing the problem is like noticing the pattern, things like that. And then results become steroids for marketing, right?
The other day I fix the, um. I fixed the, the wine fridge. I used Chachi, BT to do it. And we brought a guy in and he quoted us $500 and I was like, fuck, nope, that's like the cost of the thing. So I asked Alexa, I was like, Hey, you know, would you mind if I try it to fix this? I'll order the parts and whatever.
It was a $50 part, $50. I did have to get a new um, multimeter and that was $80. But now I have multimeter. Uh. And it's fixed. This shit is fixed, right? But I'm just thinking about this, that like PT is no different and that like you can learn so much in the job. You just get exposed to these things and then you're like cool.
You understand what's going on 'cause you've seen it before and then you can get faster at at getting results. 'cause you're like, I've seen this before. I know what it is. I know how to treat it. I know how to help you. I so time can be your friend. And when I say results are steroids for marketing, is that, that's what people care about, right?
They care about the outcome. They, they care about getting the outcome that they want. They care about getting the results that they want. And if you can do that, steroids for marketing. Alright, so another thing that inspired this episode was the speaking of result of results was questions. Uh, especially one specific question from the current round of the Instagram intensive that I'm running.
Someone asked, how do you talk about your client's results or share your client's results if you don't have any clients yet? And I was like. Great question. You can't, right? This is not about lying, not about fake it till you make it. Right? If you're in the phase, you don't have any clients, you don't have any results yet.
This is the phase where you just fucking teach everything you know and attract your first client who will typically, oftentimes be a friend or maybe a family member, right? I, I, every so often, it's been a while I put up that I meme that I made with Kim Tre. From Sex in the City New season. Terrible. I'm glad the show got canceled so bad.
I watched all of it. Fucking terrible. Uh, but, uh, back in the original Sex in the City, when she, when se when, uh, Samantha was dating Smith, Jared, and, you know, he's moding his modeling career and she was like. First come the gaze, then the girls, then the industry. And it's the same for your business, right?
First comes your friends, then your family, then the strangers on, you know, online or whatever. So we get that first person that's oftentimes your, your friend or something. 'cause you've been sharing all this stuff and you know this stuff and attracting them and they see it and they wanna help you out.
And you're like, cool, you're my first training client or whatever. And from there you spend all your fucking time focusing on getting the best results for them, right? That's the competency piece you focus on knowing your shit. And it starts with that. Right? But this is, this reminds me of like trying to get a, trying to get a fucking, uh, I almost said hotel.
A, uh, an apartment in New York City, right? Or trying to get a credit if you ain't got no credit. You're like, how do I can get a credit card if I have no credit? How do I get an apartment in New York City if I have no rental history? It starts with that first person that's willing to take a chance on you, right?
And then you get the best results for 'em. You help 'em out the most, right? We also see, as I say that hopefully you see like how privileged you know can play in if you are fortunate enough to have someone open a credit card for you when you're younger and help you build that credit. All right. This is akin to, you know, go, perhaps going to work for your family as, since we're talking about business or as is a bit more accessible, learning the craft on someone else's fucking dime, right?
And not in a shitty way. But like if you're a new grad and you're physical therapist listening to this, don't open a fucking PT clinic. What are you doing? Go learn the craft of physical therapy. Go learn how to help people and help them get better. Go get that competency piece and then you can worry about the competency piece of actually running a business, trying to put the same time.
And meanwhile, what you really need to be good at is getting people better, right? You need to be able to do that. And then we can worry about the skillset. 'cause it is a skillset of actually running a business. Uh. So go learn on someone else's. That's what I did. Right? I did it for many, many years when I went on my own about five years before I went on my own.
And then you can worry about open up spot, right? When I, and even if besides going on my own, my, this online endeavor, right? I was already almost five years into being a full-time practicing physical therapist and I was really fucking good at what I did. Like I can say that with full confidence 'cause I had the results, people got better.
People told me like, you are very good at this. And I was like, thank you. Right. I worked in New York City for that whole time at a super high volume clinic and you know, I'm seeing 18 to 24 people in a day. And I'm not saying this is a good thing, but if you multiply that by five years, suddenly you're like, that's a lot of reps.
It's a lot of people. And the competency piece comes right Time is your friend. I knew my shit. I could get results, then it was just a matter about speaking a matter of, as you say, speaking about, you know, what I did and just not even the results that I got. It was really just like, teach you everything I know and like largely just sharing my brain on social media.
That is how I built this business, right? I'm actually terrible at sharing results on social media. I'm terrible. I'm terrible at results based marketing. I am fucking terrible about at it. I, I actually hate doing it. Um, and I don't do it that much. It is a helpful thing to do. I just don't like doing it.
Right. I, I don't share my client's results like. Ever. I do ask for testimonials, name for the group programs that I run, um, and I'll include them on the sales pages and in the emails. But I never really share these things to social media, and part of that is that the thing that I am most proud of, that my clients achieve and do, and what I like to help other people with, it's hard to quantify, right?
I help people do the thing. I help them take action, help them see themselves the way I see them, right? And believe in themselves with Instagram. I would be most proud when someone like hits a thousand posts. I'd be like, fuck, that's amazing. Or they have this consistency shriek, but that's like not gonna sell more spots in a program.
And people don't really care about that. They don't know the value of that. You know, when they're looking to sign up for a program. Right? Yes. I've absolutely had clients go viral, but I can't promise that. Right. And there's so many variables involved, and so I don't like advertising that, 'cause it's just like getting people in based on that.
And I'm like, I, but I cannot promise that. Right? A thousand posts I could promise. It's like just fucking keep going, keep do, just do what I say to do. Right? Anyone could theoretically do that, right? It has been really cool with press publish because I can advertise my client's results in that. They started their podcast and I'm like, I'm batting a thousand.
Everyone all. Like the first round of three people, every single one of 'em started their podcast and it's still going, right? It can have, uh, a hundred percent guar, like have that a hundred percent guarantee that you'll launch your podcast in eight weeks. And that's it, because you just gotta fucking do what I say, right?
I don't speak to the number of downloads that you're gonna get or anything like that, because that is not. It's not what I care about and it's not, that's not how the program is marketed. It is marketed as a hundred percent guarantee that you will launch your podcast in eight weeks. That I know with full certainty that I can make good on that promise as long as that person does exactly what I say.
Right? This is literally it. Any questions that come up, I can answer. Any tech issues, I can solve them right? I can, I have the ability to learn new things as well because I have that foundational competency. I know what the heck it is, right? So I taught myself Audacity, which is another, uh, we'll call it another podcast editor, um, for this last round because a person in round one had a pc, right?
You can't, garage Band is for, which is what I use, that's for Max. I worked on the Rabbit Hole of Kajabi as a podcast host. 'cause one of the people was gonna host it there. And I was like, okay. I learned about Wix as a website, you know, using that with, with your podcast because two folks had it. And I was like, okay, I gotta learn about that, but I can learn those things.
So the foundation was already there. Now I had more, more than enough of a foundation to be able to learn an answer. You know, learn the things and learn the answers to those, to those problems. And now I have that experience. Along with those answers to those problems, there's even more competency, right? I have competency, I know my shit.
And that is what will ultimately sell, quote unquote, the program. Because that's what folks care about, right? They care about the outcome they, they were saying to themselves. You're saying to yourself when you're gonna buy something, can this solve my problem? Can this get me the outcome or the results that I want?
Right? In this case for press publish. The outcome is starting a podcast. When I was able to, you know, this morning, the inspiration for this episode, when I was able to hit that person back with all of the information and then some, alright, and not to mention that I, the way that I phrased it was, you're going to have to buy more.
Yes, I can help you and you're going to have to buy more equipment. That wasn't included in the gear list that I sent out when you joined the wait list. Go price that out first. Here's the things I suggest. Go price that out. And if you are cool with that, 'cause that's gonna be on top of the cost of this program, which is 9 97.
If you're cool with that, then you know join. But if not, then don't join the program and still, here's the stuff that you're gonna need. And all of that, I am guessing, made the person feel much more reassured that yes, I can in fact get them the outcome that they want. And they signed up, right? Si The question for you, dear listener, is, do you know your shit?
And yes, again, time will be your friend, right? The goal with time is to acquire both more knowledge and more experience, right? I'm throwing this in here because you'll never like read or podcast your way into full competency, right? You had to test it out and implement it, uh, and see it in action, right?
And a great first step, and this is why do often champion social media and having a podcast, A great first step is teaching it, teaching the stuff that you're learning, right? And then nasa, you gotta implement it. 'cause we can't just be looking to sell things based on theory, right? So if you're just starting out, and even if you're not focus on competency mastery, knowing your shit.
Alright, that is a lesson for today. Looking at the time, I wanna do a quick life in biz updates 'cause I didn't share at the beginning. And I do like sharing them because I like hearing them when I'm listening to people's podcasts as well. Uh. Then I'll wrap it up, but life, what happened? Lifewise l and I went to Canada this past weekend for, uh, she had one of her good friends had a, a wedding and it was great.
And it was all the fall weather that I need. I'm done, I'm good. I don't need it again until next year. Uh, we actually had a direct flight back home, which was really nice. We flew out of Toronto, um, which did mean like an hour and 20 minute Uber ride to the airport. 'cause the wedding was in Niagara on the lake.
Um, but I slept for like an hour and 18 minutes of that drive. So. It's fine, right? The wedding went until 1:00 AM we had to get up at 6 45. I was tired, so I slept. Um, we jit see Lexi's parents in the front end of that trip. We flew into to Rochester, saw our parents drove up. It's great. Uh, speaking of weddings heading to Hawaii next week.
Well, from the day that this episode drops for Jill's wedding, stoked about that. I got a new suit and everything and we're going to Jurassic Park. Actually now I gotta book that going Jurassic Park doing a tour. It's also where they film lost, so I'll let you know how that goes, but I'm excited about that.
Um, the weather. Here, SoCal. It's changing. Uh, still the best place ever. I came home from Toronto and put on shorts 'cause it was 71 degrees. Uh, and I was like, yes. Uh, but I haven't played early morning volleyball in a bit. And I already know that I'm gonna be complaining when I go back. 'cause the shit's about to be cold.
The sand's gonna be cold. I know it. Um, but stay tuned for, stay tuned for those complaints. My shoulder can't really tell, but it's bugging. So I'm gonna see Karen soon. I'm 100% sure it is 97% from my neck. Uh, so I'm gonna get the old snap, crackle, pop, pop and some needles from Karen. Um, talk about competency though, right?
And knowing your shit. Karen and Anna, those are the only two people that I trust that treat me. Um. So, yeah, business wise, the intensive is going so well. If you're in this first, you know this last round and you are listening, thank you. Y'all are fucking crushing. Uh, if you were in any round and you're listening, thank you.
I, that program was the backbone for my online business career, so thank you. Uh, press Publicist is about to start stoke for that chat. GPT Curious is going great. The podcast's going great. Uh, if you're interested in chat, GPT or ai, um, give it a listen or subscribe to the newsletter. We'll link both. Thank you, Courtney.
Thank you Jojo. Um, it is a lift, but I'm really enjoying it and we'll, we'll see what happens. So I'm definitely learning some shit. Learning my shit. Alright, that is all for today. As always, endlessly, endlessly appreciative for every zing one of you. This is the next conference, Maestro. Out.
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