Transcript: MOTM #433 What Should You Outsource to a Virtual Assistant?

[Transcript starts at 1:10]

Hello, hello, hello my podcast people and thank you for joining me for yet another episode of my favorite podcast. So right off the bat, we got some new folks here. I found out because of Instagram, they tagged me and I wanna say welcome. Thank you for joining me in one of my most favorite places. Uh, one person said that they were quote unquote late to the party, and I reposted or re-shared that Story and was just like,

you're not late to the party, you're literally just doing what Netflix has trained us to do. Hashtag binge life. Hashtag Yes I am still watching. So I am here for you showing up whenever you're showing up, uh, and then downloading eleventy billion episodes. I am happy to have you, so welcome. Of note, the plan for next year is to go all in on the podcast, and I'm gonna do an episode about planning for 2023.

I think that actually might be the next episode I do, but, um, my plan, we're going all in on the podcast, so fear not plenty more M o A R yet to come. So today we're talking about more VA stuff. Uh, episode of 432 was how to find and hire a great virtual assistant. If you haven't listened to that yet, definitely check it out today.

I wanna talk. What tasks do you actually give these people? Now, I think it's important to say you don't wanna hire a VA first and then decide the tasks. You wanna know the tasks and then be like, I need help. And then we can look to attract that kind of person, uh, hire them and everything that I said in episode 432. So a system that I like using, and I introduced this in an email that I sent out to my, uh, my email list folks, if you're not on that,

go ahead and hop on that, will take you there. It's also of course, going to be in the show notes. Um, but a system that I've introduced, and I did an episode in the past about this, but I didn't, um, give an acronym that was as good. So the acronym that I've come up with is CADE, C A D E.

And this is a great way to organize your shit. So I oftentimes have people coming to see me for, not coming to see me, we have sessions for our Maestro Meetings. One, I love Maestro Meetings and I love helping people organize their day and kind of figure out what they can cut out, what they can should be delegating.

Oftentimes people think they're really busy, like I don't have time, but it's cuz they're, they're task switching. And so batching is one of my favorite things to do. So enter the CADE system, C A D E, and I like it to be done in this order. C, consolidate. This is batching. This is putting like tasks or tasks that require the same type of, um, mental energy or same type of output,

putting those things together. A, automate. It's 2022, folks. Maybe when you're listening to this, it will already be 2023. This is gonna drop in 2022, but if you're listening to it later, it might even be 2023. Technology is our friend, use it, automate things. There are so many things that we can do as it relates to online business that can be done without us.

We have to set it up initially, but after that it just goes. So that is also something I've talked about in past episodes when we're looking at software to uh, to buy. That we wanna make sure everything plays together nicely, that integrates nicely, which will help you with automating things, sending out emails, sending out email reminders, text reminders, things like that.

They can be automated. D, this is delegate. This is what we're gonna talk about this episode, and you know, hiring out, outsourcing things. But notice this comes after you've consolidated, you've automated, and then the next part after that is gonna be E, which is eliminate. That could, that E, that eliminate could either go before you delegate or after,

but some tasks, my friends, they don't need to get done. I am, of course, very much channeling my girl JillFit with this because there's plenty of things she just doesn't do. She's like, well, this is not gonna be done and it's gonna be okay. I think when we try to do all the things, we think that all the balls we're juggling, are made of class, and then we just stress the fuck out.

There's no need. It's okay. You don't have to do everything. Some things can literally just be eliminated. You don't have to get 'em done. But the system, once again, CADE, C A D E. Cons, I almost said consider, consolidate, automate, delegate, and then eliminate. There is so much value in going through these steps in this order, and there is so much value in doing things

first. I spoke about this last episode, but we're gonna reiterate. Three big things that you're gonna get in, uh, from doing things yourself. Number one, if that thing breaks, you can fix it. So when you hire out, oftentimes somethings break or they don't go exactly according to plan. It is really nice if you can go and fix it yourself. Not that you should micromanage and be like, you can't even do it.

I'm gonna do it myself. But heaven forbid that person is sick, or you can't get in touch with them. It's really nice to be able to fix that thing in the moment or to be able to help that person that you've hired be able to fix that thing. Second thing that you get out of doing things yourself is that it becomes someone, it becomes easier for someone else to do that thing because you can just, you know, do a screen recording.

You can write out the process that you go through, and then you can have someone copy that. Very, very simple. And then third thing I think this is the most important and the post that I did about this last week got some really good traction. But when you do things yourself, you value the task. You see how much time goes into it, you see how much effort goes into it.

Especially if you're not good at it, it takes you a long time. And to that end, you're oftentimes more willing to pay to have someone else do that task. And you're not gonna be like, oh, well it's like a $5 task, cuz you've done it. And you're like, actually that takes a lot of time. It's difficult and I'm willing to pay.

So we've gone through the CADE system ideally, right? You're thinking about hiring. I want you to look at the CADE system first. Consolidate, automate, look to delegate, and eliminate. If you've gone through that, you've consolidated things, you've automated things, and you're like, there are still tasks that are left that I think I wanna delegate.

I don't wanna do them anymore. Amazing. This is when we're gonna go and hit that D. That sounds weird. We're gonna hit the D. That sounded, that came out as it was coming outta my mouth I was like, don't say it, but I said it and it's staying in there. Uh, but after we've consolidated, after we've automated, then we move to the the delegation portion of things.

I personally am a big fan of outsourcing things that you hate. Wait till you hate it, then give it away. Wait till you're in a place where you're like, anyone can do this, Rupert, you can do this if you want. Rupert is my cat for those of you that are new. When it gets to that point and you're like, anyone can do it, I don't care.

It's a great time to delegate and you're oftentimes, things are less precious at that point and you're more willing and more ready to delegate. It can be tough if you kind of jump the gun and you do it before you're ready cuz you're like, ah, I'm gonna hold onto this though. So I am a big fan, like I said, wait till you hate it.

Um, and I like to outsource things that I don't like doing. There are plenty of things that aren't necessarily directly revenue generating that I hold onto cuz I enjoy them. Part of the editing process for these videos. Part of the, uh, not even part of all of the social media content that I do. I create it.

Cause I love doing that. And could I outsource it? For sure. Am I going to? Probably not, not at any time in the near future. Um, so let's move into what then, can you outsource, what can you then, what then can you look to delegate? I wanna give you folks some suggests, some suggestions. Of note, not all VAs do all things.

So this is why it's super helpful to first do the things yourself, figure out what you actually need, and then look for someone who does that, or someone who can learn how to do that. Oftentimes once you find a really great VA they may stay. Ideally they stay, not even they may. Ideally they stay with you and they grow with you.

I'm thinking about Lex, right? And we're gonna talk about her more. Uh, she's my, my VA, she's executive assistant and general badass. But if you wanna put like a technical name on it, virtual assistant. And she has grown tremendously. Yes, she came in with a massive skill set, but part of that skill set was her ability to learn and grow, especially as it relates to, um, more tech related tasks.

So ideally you attract someone that's like that and then they can grow with you. But the point that I wanna deliver here is that not all VAs do all the things. So do this stuff first yourself. Figure out what problem you, you need solved, and then look to hire for that. I think that we can break down or categorize the two types of tasks that VAs do into two main groups, administrative or creative.

Now, these are going to be very different things. If you're watching the video, you see I'm scratching my eye, I got an itchy eye. Things happen. So we got the two tasks here, two types of, or two categories, administrative and creative. Now of course ya'll know I love going on Google and looking at definitions and the definition for administrative

was: Relating to the work of managing or organizing a business or business activity. This is like all the reason to pay people well. They're literally helping your business to, to go. To be able to perform, to be able to work, to be able to get things done. And too often were like, ah, it's a $10 task. But is it? But is it? Because these people are literally allowing your business to work.

So the two types of tasks, if you kind of, let's put some like colloquial definitions with these. Administrative to me, is doing tasks or making sure the tasks get done. This includes things like emailing, scheduling, remember, automate things as much as possible. Maybe that person's helping you to automate these things, right?

That that counts too. Importing lists. Any kind of tasks that are like copy and paste. I think about some of my clients and they've hired VAs to um, like import names for like, uh, what is it called for True Coach, things like that. Um, uploading videos, moderating calls that you have. The flip side is creative.

This is when the person's going to make things that didn't exist before. The one that's most people think of immediately is gonna be PDF creation, but they could also help you with sales pages. They can help you with graphics, logo, work, email sequence. Courses. I know that a l that I know that Lex does a lot of these things.

I personally really like the creative side of things, and that's largely a part of my business. I'm a content creator and a creator, uh, a content marketer. So I make a lot of those things myself. She does do the PDFs and we'll talk about that. Um, but understand that many times this can be two different people.

It's amazing if it's one person that does administrative and creative, but figure out what you need and understand as well, I should have said this earlier, when you hire VA, it can be task-specific, task-based, project-based, or it can be someone that you look to actually integrate into your business and they are with you doing these tasks,

you know, for the foreseeable, for the foreseeable future. You have the choice there. Right. So what I'm gonna do in this outline, I'm like a little bit worried. I'm like, is this episode gonna be really long? Cuz the outline is long, but it's because I've listed things out. And what I'm gonna do for the, the rest of the episode is just tell you what my people do because the sky is literally the limit.

Yes, Lex is my VA, but I also wanna bring in, talk about Courtney who edits the podcast, edit slash produces the podcast. And Joe, who is my, uh, YouTube channel manager. I know for a fact that you folks with online businesses, you folks listening to this, watching this, are thinking about hiring people for those roles and you're kind of lumping them all into virtual assistant, which I don't think is wrong, but you wanna get specific with what you actually need,

and perhaps what will be helpful is hearing what these people do specifically for me. Okay. So like I said earlier, Lex is my executive assistant and general badass. I'm gonna break her tasks down into administrative and creative, and you're gonna see the administrative side is much longer. Um, cuz I like doing the creative stuff myself.

Uh, I know that she does a lot of the creative stuff for other people, uh, as well, but that's not the role that she fills in my business and I tried to get as many of the task like written down as I could. Lex, I know you're listening to this. If I forgot, I'm sorry. Bill me for it. I am sorry. Um, but I try to get as many of the things down so that you folks again can just hear and, and be like, oh yeah, maybe I could use that.

Cause one of the things that I see is that people, they kind of, uh, limit their thinking and they're like, oh, but a VA can only do these things. And literally a VA can do any task, obviously like it needs to be like legal, but the VA can do anything. So, I should also probably say this episode is about tasks that you can outsource or delegate to a VA

but sometimes it's not about having a VA. Sometimes if you've gone, gone through that CADE system, right, consolidate, automate, delegate, eliminate, you may get to the delegation stuff and realize that you need to delegate like laundry, or you need to delegate food prep or food shopping, and it's like the rest of your stuff when you consolidate it and you look at it,

you automate certain things, it's fine and you have more time than, you know, you find that you have more time than you thought. But actually, what's the friction point with things? Or the bottleneck is, are these other tasks that need to be delegated, perhaps not to a virtual assistant, maybe to an in-person assistant or to, you know, a house cleaner, a housekeeper, or to, um, you know, doing your grocery shopping online.

I don't know. I don't know. I just wanna throw it out there for you. All right, so onto the tasks. What is Lex doing for me? Like I said, we're gonna break it into two categories here. We've got the administrative side and the creation side. I pulled out an entire category from the administrative side, and that is largely surrounding logistical things and email, because I hate it.

I hate email. I hate writing to people. I like sending emails as part of email marketing or email, you know, connection, but I don't like doing logistical tasks of back and forth and sending me the W-9 and send a picture of this thing and fucking sign up. I hate it. I hate it. So I asked Lex to do it and I was like, I will pay you handsomely.

I hate this task. So what is she doing? Uh, number one, I'm not, no, I'm not gonna give numbers cuz there's a long list here and I'm gonna forget what number we're at. So she handles all the merch communication. She was actually the person that found Beeze Tees, which is the company that we use, and she sets all that up.

She runs it with them. I get the design and, and everything done with my sister actually. But in terms of sending the design to them, making sure it's in the right place, making sure the communication's there when the store opens, closes, all of that, she does. She's even getting me direct paid, um, direct deposit from them.

She takes care of all that. She sends out the emails to set up guests for the Mafia. So I do the initial correspondence with them and I ask people like, Hey, would you wanna be a guest? I, I remember I bring in a guest, one guest every month. But this does require some back and forth of just, um, usually, not picking a date.

I, I do that on my own actually, in the beginning, I'm like, Hey, these are the dates. Pick one. But then that finalizing of like, this is the date, this is the payment. Yes, I pay my people. Um, this is like, you know, what's expected or whatever. Just everything to just make it official, she sends that out. Now, one thing that I want you to know is that I wrote the template for that, so she just has to like, plug in people's names and like the dates and the topic that they're gonna speak about.

So it's a nice way to, to automate, kind of automate things there where you know you're gonna have the same, or maybe I don't wanna say automate, but make sure that there is repetition within it. You write the first thing, you do it first, and then from there on, the person just sends the thing that you created.

Uh, she handles my info email account. So if you ever submit an inquiry to via the website or if you send an email to, that is our general, uh, customer service line. Customer service, uh, email address. Lex and I both have access to that. It is on my phone, so I will be checking things and every now and then I will just reply directly.

But otherwise, it's just a nice filter. And so I can put things in different mailboxes and be like, Lex, I, I don't wanna do this thing, say no to this person. Cause I get inquiries about like dumb shit sometimes, and I'm like, I don't even wanna deal with this. So Lex, Godsend, will email them and be like, no, or she will forward it onto my personal email account and then I can handle it from there.

Uh, she, like I said earlier, sends out W-9s to people. She can actually send out my information as well if people ask for W-9s. Um, so that, you know, if I'm gonna do contract work or anything like that, she helps me enroll in auto pay. These are just the logistical things that I fucking hate doing.

They take two seconds, but I hate it. And I'm like, this is gonna take me eight hours to even sit down and do it. Um, Lex, as like a personality type, loves to cross things off of the lists. I don't give a fuck about that. It's not, it doesn't like fill me up, not like I wanna do this task. Um, so it really works out nicely between the two of us.

Uh, back when I when I was running the course, Moving with the Maestro, I used to send out, uh, I, she would, I should say, send out course surveys. She would send out the certificates. She made the certificates for them as well. Um, and she did kind of correspondence with the host. I would do some, but she was definitely very involved with that.

Podcast wise, she was setting up the recording room. So I have since switched and I, for my guest episodes, I'm going to be using and I'll probably do an episode or something about that. But maybe I talked about that in the podcast episode. Hopefully I did. But I'm switching to Riverside fm and when I was using Zencaster before, you had to set up a room, you had to send out an email, everything before then when they actually signed up for the time that they wanted to, to do the recording,

all that was automated, but because they needed a specific recording room and it was different, uh, for each guest that had to be sent out manually. So Lex was set up the room and send that out to the guests. We had like a li running list of things that's no longer le no longer needed, but that was a task that she did.

Uh, and now as to the email, I also have her corresponding with my website guy who is also named Joe. I'm gonna talk about another Joe in a little bit. Um, but I have her corresponding. It's just things like this that I'm, I don't know if a part of it is that, maybe you have this as well, where I wanna be nice in the email and like, kind of chatty and not just get it done.

And that like, makes it take longer. So it's nice to have someone that is just like, this is the task. I am doing it. If I want a specific voice or a specific message, then I'm just gonna write that out and then she'll send it. Um, that works out. We had, we just, I said, wow, we just actually did that, uh, not too long ago.

But that's how that works. I know I'm speaking very fast in this episode. It's because I'm excited. I love this stuff. Uh, okay. So that's kind of the email side of things that falls under the administrative task umbrella. The next part is just purely administrative. She uploads all of the calls for the Mafia and for the Intensive, right?

These are live dinners that I run, live calls that I run. They're on Zoom. She takes the recording, she uploads them to Vimeo. Now she's actually moving all of our videos from YouTube over to Vimeo. We're switching the host there. Uh, she sends a final email out to when the Intensive is done. She sends an email out that says, Hey, here's all of the videos.

She's uploading them to, uh, YouTube. So she's taking care of what happens after the call is done, which is just an absolute godsend. Lex also moderates any live webinars that I have, um, which is largely just dropping links and taking notes, um, if needed. Oftentimes, if I'm gonna have notes or slides or things like that, I send them to her beforehand, and then she can just add things on so she doesn't have to like, try to type verbatim and like, be like a, is it called a stenographer maybe?

Is that what it's called? I don't know. This came to my head. Hopefully that's it. Uh, Lex also handles all the, handles, all the cancellations for the Mafia. So this is largely automated by the software that I use, which is Member Press, that that's what runs or what I host the actual membership through. But when people cancel, they have to be taken out of the Facebook group,

and that doesn't happen automatically. Lex takes care of that. Um, and anything that needs to happen on kind of ConvertKit's end. There is automatic tagging that happens. Um, but we do some manual stuff in there just to make sure that it actually happens at the time of cancellation. She sends gifts for me.

So sometimes I'll be, you know, thinking about Jackie, we wanted to send her some potato chips and these are just tasks that I wanna do, but I get busy and one of the coolest things folks, is that I just got Lex a uh, business credit card. And I was like, dude, this feels like super legit. And then I was like, don't go spending all this money though.

Uh, but it's really cool to have someone that you trust that much, that you're like, yeah, here's a business credit card. Because when we're doing swag orders, um, so if I'm ever ordering stuff for myself, my Mastro gear gear, Lex is taking care of that, and I was like, just put it on this credit card that you have now.

And so she takes care of gifts, getting those sent out, which is just super, super helpful. Finding people's addresses. And I can write the note that goes along with it, but she actually sends it out and it's just super, super helpful. Uh, she updates my Amazon storefront from time to time. I will do that as well, but there are times when I'm like, oh, maybe I'm out of the office.

Something like that, or away from the desk. And so she knows how to do that, which is really helpful. By the way, folks, all of the tech and like the books I read, all the things that I use, cuz the majority of 'em are, I purchase them on, in, on Amazon are in the store that I have there. movement maestro.

It's all there. Uh, next Lex backs up my email list. She does it like once a quarter, she has like a little reminder that goes out to herself and she takes care of it. Uh, she creates discount codes. These are things that I know how to do, but if I'm like in a bind or if she's just feeling, you know, extra Lex-y, uh, she doesn't go by Lexi.

But I needed to make it like a Y there. But she doesn't go by that, so don't call her that. But if she's feeling extra, you know, I wanna check stuff off the list, then she'll go ahead and she can create discount codes and such. Um, and then lastly, what she's been doing from an administrative side that's been so helpful is she make sure that's, make sure that the podcast is up so when the, when the, the, that the newest episode is up, that it's live and it's all good cuz we've been having some issues.

I don't know if it's because you have so many episodes. I don't know if it's blubrry. I don't really know what. Like, there's just a lot of things that could go wrong and sometimes they do. Uh, and what I found is that a lot of people assume that I know that it's gone wrong. And so like they won't, they won't DM me till the afternoon and be like, oh, the episode isn't up. Folks,

we, we, Courtney schedules the episode to go live at 1:00 AM on Monday morning and Thursday morning. If it's not up by, 1:00 AM Pacific, if it's not up, it means that something happened. So it's nice cause Lex and I live on different coasts, so she's up way before me anyway. She'll check, and if there's anything going wrong, she can either look to fix it herself and if she can't do that, cause we've had some like weird RSS feed stuff, she can message me,

and then when I get up, it's the first thing that I handle. And it's just really nice to have kinda this like bookend of like, I check it, Courtney checks it, Joe's doing stuff from the, from the YouTube side of things. And then Lex is checking it out again at the end. And it just, it makes me super happy. So that's the administrative side.

Again, hopefully you can pull some ideas of like, oh yeah, maybe I could use help with that, or I could use help with that, or I could use help with that. From the creation side, and this, this list is much shorter. Um, largely cuz I like creating things, but Lex does put the eBooks together for me. Remember the, the easiest way to improve the, the quality of this and the, the efficiency of this is to, one, you write all the content yourself.

Two, you have a true brand identity. You know what you want it to look like, you have specific colors. I can literally give Lex a, you know, word document and then just say Maestrofy this. Like, now we have just like kind of running template that we can use and then we can kind of go back and forth once or twice and be like, okay, I want you to change this or add this.

But that is how you're gonna get the best end product, is going in knowing what you want it to look like, and also having all the copy written yourself. Make the content yourself. Uh, Lex will make PowerPoint templates for me. I like still don't actually know how to do that. That's something I'm like, I don't wanna Google it.

You've helped me with it before. So I do like to have like a different bumper on the bottom. She doesn't necessarily need to change the font on it. It's just that I like to have a bumper on the bottom of the slide, uh, whether it's a mafia call or if it's Legacy call or BossUp call. Um, and so she made a few of those for me.

She was pulling quotes and making graphics for the podcast. We were kind of using it as teasers, but I've since switched over. I'm using like all, basically all video for the teasers. Ah nah excuse me not for the teasers, for the, for the things that I would, the promotional material. Um, so she's not doing that anymore, but she was doing that.

She was also making the audiogram, which is like the sound, the, the video file that gets created from the sound, um, sound bite that we were using as the, uh, teaser and we would put that up on social media. I haven't done a guest episode and I'm gonna start using a Riverside fm, so I'll probably be pulling them myself.

Um, but she was doing that 100% for a long time. She makes the individual episode graphics for the podcast. She does some simpler stuff for the website. Um, like the partners page most recently as she put up. Um, she knows how to navigate WordPress and so if I need something changed, she can very easily do that.

So sometimes it's just like a one-off task that I'm like, Hey, can you do this? I'm outta the I'm, I'm out. Or it could be even like ConvertKit related and I'm just like, I don't have access to the computer, but like, this needs to get fixed. Can you do that? And she'll do that. Um, and then lastly, in terms of creation, she is turning emails into blog posts.

So she's going in and pulling some of them. She knows what does well with SEO, huge skillset that she's gained. And then also if I write an email and I'm like, oh, I like that one. Can you turn it into a blog? She can pull that and then put that on the website. So lots of different ways that she's helping me out.

Um, just, you know, an absolute godsend. The two other the people that I have working for me, I, I have a podcast editor I've spoken to, spoken about her before. My girl Courtney, and I got my YouTube channel manager. So when you're hiring a VA, maybe you wanna hire someone that does this, they, you can consider them a VA, but you're specifically going to then be looking for either a podcast editor or you're gonna be looking for a YouTube channel manager.

While some people can gain these skills, if they don't like doing it because it's not their main thing, then you'd probably don't wanna ask them to do that. You want people that love this thing, like Lex will literally do any task that I ever asked. I have to be like, no, I don't want you to to do that, Lex, I need you to do this

instead. Whereas Courtney loves doing this like she does podcast editing for other people as well. So I could ask Lex to do the podcast editing, but, and she'd probably say yes, but her skillset is not best utilized doing that. And I want people in positions where doing things that they actually really enjoy.

So Courtney, my girl, my podcast manager, podcast editor, podcast producer, she cuts out any kind of claps or that I have. So like I have to cut the episode in half when I record it. Um, I usually can record straight through, but I have to cut it in half these days cuz of the way that I record the video. You can, I can only record for a certain amount of time.

So then in order to be able to sync the audio afterwards, um, which I do, I clap and she'll cut those parts out. Um, I don't have her do any sound editing. Like your best bet folks is record that shit well the first time. She'll add the little bumper on the front and the back, uh, kind of the music and make sure that that's like just

all organized. She chooses the teaser, which was big, so back when we did guest episodes, she was choosing the teaser and also getting the, creating the title for guest episodes. Very, very, very helpful with that. Probably one of the most helpful things she does is she does the show notes. I fucking hate doing the show notes.

I hate coming up with a little blurb about it. So that was an incredible task to offload, um, to her. I think I did like a hundred plus episodes and then I was like, I hate this. Please someone help me. And was really grateful that Courtney is just so fucking good at what she does and really captured my voice.

Um, so she's the one that's doing the little blurb. She's doing the show notes and then she uploads all of that to the actual website so that it can get pushed out to the different platforms. She copies and pastes the transcript so that it can, I'm doing the transcript, she's copy and pasting it, creating a new page, uh, and linking that, which is incredibly, incredibly helpful.

And she is corresponding with Blubrry, who is, who hosts the podcast cuz sometimes it breaks and I'm like, oh, I don't wanna talk to these people. And she goes back and forth with 'em. She's super on it and it's just amazing. Joe, he is my YouTube channel manager and another guides, guy, another godsend. He uploads the actual videos.

Um, I'm doing part of that now. That's gonna gonna change, but he'll upload the actual videos. He's pulling content from my Instagram and putting that up as YouTube shorts. Huge deal here, he creates chapters for my long podcast episodes. He watches it, breaks it up, does the timestamps. Amazing. He makes the thumbnails.

It's such a fun process. So we kinda go back and forth. He throws an idea out, he picks the picture, and we kind of go back and forth with the words, but so fun and he loves it and he's so good at it. Uh, he makes the titles for some of the episodes and we'll probably with the shorter episodes or the shorter videos that we'll come up with next year, he'll be doing kind of all of that.

Right now we're kind of back and forth with the titles, but he'll be doing that and looking at, you know, the SEO perspective. So doing research around that. He adds the SRT file, so that's gonna be the subtitles. Um, I'll pull that from Descript and he'll upload that and make sure it's aligned to whatever needs to be.

He is going to be pulling videos from the longer videos, so from these uh, podcast episodes, we're going to come up with some shorter videos. He will be pulling those out. Um, he will be editing the video. Right now the podcast kind of lives as it is. And on the editing side, I'll, I splice 'em together, I sync the audio.

But, um, he'll be probably doing some light edits to it, kind of popups, overlays. He definitely, as it as it is, adds um, at the, like at the end, if you wanna go to another video, he'll add that in. I don't even know how to do that. So that's all him. He monitors the stats. My man loves him some numbers. Loves them.

Uh, and then him, he and Lex together are suggesting content and titles and kind of doing this SEO team. They have an actual service that's coming out about that. So definitely keep your ears and eyes peeled for that. Um, we're gonna link both of them in the show or all three of them in the show notes.

their Instagram handles and such, and be able to check them out. And as always, if you want the full show notes, you can head on over to the movement dress, the wow, and it'll take you to this online. Okay, let's wrap it up. Today, all we talked about was what you can or should consider outsourcing to a VA.

I said, first things first, let's go through the CADE system. Consolidate, automate, delegate, eliminate. Once you've gone through the first two and you're like, okay, I, these are still things I don't wanna be doing, then we look to delegate. Remember, not all VAs do all the things. So it's best bet is to do the stuff your first, do the stuff, do the stuff first yourself, figure out what you need, and then look to find someone who can do that specific thing and actually enjoys doing that specific thing.

We broke down the task in kinda into kind of administrative and creative, maybe that person's able to do both, maybe not. Biggest thing is understanding what you actually need, and then you can look to go and find that. If you find that you're ready to get yourself a VA, but you're like, but I don't know how.

Where do I find one? How do I actually hire them? I gotcha. Be sure to check out episode 431 that, oh, excuse me, 432, that was, no, it was 431, how to Find and Hire a Great Virtual Assistant. All right, I'm gonna take a breath, and we're gonna wrap it up there. Welcome to all the new folks. Thank you to everyone who's been listening, who continues to listening, continues to listen.

You folks are the best, as always, endlessly appreciative for every single one of you. Until next time, friends, Maestro out.

Links & Resources For This Episode:

NEW! Watch this episode on YouTube!

Join my email list!
Check out my Amazon Shop for all the equipment I use
MOTM #431: How to Find and Hire a Great Virtual Assistant

Connect with my team:
Follow Lex: @lexlancaster_
Follow Joe: @docjoeo
Follow Court: @courtneymauss

Catch me on the socials: Instagram | YouTube | Twitter | TikTok | Facebook

Join the family!