Module 1: Intro + Overview Concepts

• Chapter 1 – Introduction: Meet the Maestro and set the stage. Please note that you can download the associated handout from within this lesson.
• Chater 2 – What do you actually want?: Getting clear on what you're hoping to get out of this course…and how to get it.
• Chapter 3 – My Goal for You: What I'd like for you to take away from this course.
• Chapter 4 – Personal Branding and Definitions: Understanding what personal branding actually is and a discussion about the terms most commonly used when it comes to branding.
• Chapter 5 – Brand Likeability: Understanding the factor that truly most directly influences traditional business “success”.

Module 2: Congruency Branding

• Chapter 6 – Intro to Congruency Branding: An introduction to and overview of congruency branding.
• Chapter 7 – Identifying Your USP and Core Business Beliefs: Step 1 of congruency branding: How to identify the things that will truly make you stand out in the space, your Unique Selling Proposition (USP) and your core business beliefs. These two things directly tie into who YOU are, and are how you put the person in personal brand(ing).
• Chapter 8 – How do you want people to see you?: Part 2 of congruency branding, identifying how you want people to see you.
• Chapter 9 – Brand Visuals and Brand Identity: Part 3 of congruency branding: Identifying how you show up in the world, aka focusing on your brand visuals and brand identity.
• Chapter 10 – How do people see you?: Part 4 of congruency branding: Identifying how people see you.
• Chapter 11 – Troubleshooting Your Congruency Branding: Assessing your congruency branding by looking for a match between all 4 parts, and what to do if there is a mismatch.

Module 3: Getting Practical

• Chapter 12 – Standing Out in the Space: How to use congruency branding to stand out in the space and attract your ideal customer.
• Chapter 13 – Monetizing Your Brand(ing): What is actually required in order to make money in the online space, and the role played by congruency branding.
• Chapter 14 – Recap and Wrap-up: A review of the information presented, and wrapping up the course.

Module 4: Bonus Section Q+A

• Chapter 15 – Bonus Section Q+A: Bonus chapter containing the responses to questions posed during the live recording of the Maestroclass.

Module 1: The Big Picture

Chapter 1 – Intro, Logistics, and Plan of Attack: Welcome to the course! This lesson will provide an overview of what to expect during the course, introduce you to your host, the Maestro (that's me! 🙋🏽‍♂️), and lay out the plan of attack for how I've organized all of the information that I'm sending your way.

Chapter 2 – The Basics of Sound, Light, and Video: Great content starts with mastering the essentials. This chapter covers the foundational principles of sound, lighting, and video setup, helping you create clear, well-lit, and visually appealing content without overcomplicating the process.

Module 2: Social Media

Chapter 3 – Using Your Phone for Video Recording for Social Media: An in-depth breakdown with practical tips for how to get the best video quality when using your phone to create content for social media.

Chapter 4 – Getting the Best Audio on Your Phone: A discussion about how to achieve the best audio results when recording video on your phone. This lesson presents microphone options for every budget and explains why audio is the most important factor in any video.

Chapter 5 – Advanced Audio Gear for Social Media: A brief discussion about shotgun mics that can be used to capture audio with your phone when recording content for social media.

Module 3: Sound

Chapter 6 – Sound (Audio) Overview and Main Concepts: Explore why sound quality is the most critical aspect of content creation. Learn how to ensure clear, crisp audio for Zoom meetings, podcasts, and courses with simple techniques and proper microphone placement.

Chapter 7 – Why and How to Sound Treat a Room: Transform your recording space into a sound-friendly environment using furniture, carpets, and blankets. Discover how to minimize echo and noise with small, cost-effective adjustments for better audio clarity.

Chapter 8 – Last-resort Option for Echo Reduction: When all else fails, DIY solutions like a homemade Kaotica Eyeball or extra blankets and pillows can help reduce excessive echo. Understand how to make the most of limited resources.

Chapter 9 – The Best Microphones for Zoom, Courses, and Podcasting: Good audio makes all the difference, and USB microphones are a simple way to level up your sound. This chapter focuses on how to elevate your audio for virtual meetings, online courses, and podcasts without overcomplicating your setup.

Chapter 10 – Advanced Podcasting Gear (audio): For those ready to take their podcasting to the next level, this chapter explores advanced audio setups. Learn how to achieve studio-quality sound with the right gear and techniques tailored for experienced creators.

Module 4: Light

Chapter 11 – The Fundamentals of Lighting: Lighting is key to making any video look great, whether you’re using a phone or a camera. This chapter dives into the basics of creating consistent, effective light to enhance your content, no matter the setting.

Chapter 12 – Lighting Lingo: Learn the essential terms and techniques used in lighting, from key lights to fill lights, and how they shape your setup. This chapter simplifies lighting concepts, making it easy to understand and apply them to your videos.

Chapter 13 – Lighting Setups: Explore common lighting setups, including 1-point, 2-point, and 3-point configurations, and how each creates a specific mood or effect. You’ll learn how to position lights for high-quality visuals every time.

Chapter 14 – Light Options and Recommendations: From budget-friendly ring lights to advanced studio setups, this chapter helps you choose the best lighting tools for your space, style, and budget. Find out how to get the most out of your gear for any type of video content.

Module 5: Cameras

Chapter 15 – Cameras: Overview: Cameras can be a fantastic upgrade when you’re ready to take the next step. This chapter highlights why starting with your phone is my number one recommendation, and introduces the idea of recording with a camera for those folks who are looking to elevate (and sometimes complicate 🤷🏽‍♂️) their content creation setup.

Chapter 16 – Webcams: Webcams are a simple and effective first step for upgrading your video quality for Zoom calls, video podcasts, or virtual classes. This chapter explores budget-friendly options, key features to look for, how to get the best results, and limitations that may exist for those looking to create movement/fitness-related content.

Chapter 17 – Digital Cameras: This comprehensive chapter dives into the essentials of digital cameras for content creation. You'll explore key concepts like mirrorless technology, full-frame vs. cropped sensors, and the impact of great lighting on image quality. Discover lens options for achieving effects like a blurred background, and gain insights into recommended camera models, streaming setups, and accessories to take your videos to the next level. Perfect for creators ready for a higher-level approach to video production.

Module 6: Video Podcasts

Chapter 18 – Recording and Editing a Video Podcast: This chapter breaks down the process of recording and editing video podcasts. You'll learn tips for creating high-quality video and audio, choosing the best editing software, and managing the extra layers of complexity that come with adding video to your podcasting workflow.

Chapter 19 – My Process for My Video Podcast: Go behind the scenes of my video podcast workflow. In this chapter I share how I record, sync, and edit both audio and video for my episodes, along with practical tips for streamlining the process.

Chapter 20 – Sound and Video Editing Overview: Editing doesn’t have to be intimidating. This chapter covers the basics of sound and video editing, from syncing audio to simple tools and techniques that can help you level-up your content without overcomplicating your workflow.

Module 7: The Finale

Chapter 21 – Comprehensive Recap: This chapter ties everything together, revisiting the key concepts and techniques covered throughout the course. It’s your go-to guide for reinforcing what you’ve learned and ensuring you’re ready to do the thing and put it all into action.

Chapter 22 – Bonus Section: Q+A: In this bonus section I answer questions posed during the live recording of the course, many of which may resonate with you as well. It’s an opportunity to gain additional insights and support you on your journey to upgrading your audiovisual skills and content creation.

Module 1: Intro

Chapter 1 – Opening Discussion: Having Wants: Time to challenge the stigma traditional narrative around having wants and going after them. This chapter focuses on why having wants isn’t a bad thing, and how identifying and owning your desires is the foundation for taking action and getting things done.

Chapter 2 – The Game Plan: This chapter introduces the straightforward process of deciding what you want and going after it. You'll be exposed to the concepts of ensuring your goals align with what truly matters to you, practical steps to take action, and reflecting on the key traits—like self-trust, confidence, and commitment—that play a critical role in making progress. Simplifying the process helps you remove excuses and focus on taking action.

Chapter 3 – About Me: A quick intro to me, what I do, and a special shoutout to my biggest fan, Mama Maestro.

Module 2: Self-Assessment

Chapter 4 – Identifying What You Value: Figure out what actually matters to you. This chapter guides you through identifying the things you value, which will serve as both the foundation and North Star for taking action.

Chapter 5 – Identifying Your Wants: Struggling to figure out what you want? Start here. This chapter walks you through exercises to clarify your desires and differentiate between what you truly want and external expectations.

Chapter 6 – Putting Yourself First: Putting yourself first doesn’t mean there’s less room for others. Learn why prioritizing your wants and needs is essential for creating a life that’s both fulfilling to you AND inspiring to those around you.

Module 3: Action Items

Chapter 7 – Practical Tips for Getting Shit Done: This chapter is all about simplifying your approach to taking action. Learn how to create short to-do lists, batch tasks based on energy, and include daily activities that recharge you. Focus on what’s most important, honor your non-negotiables, and embrace self-acceptance while tackling one thing at a time.

Chapter 8 – The Game-Changer: Batching: Batching is a GAME-CHANGER, and it's not just about saving time; it’s about preserving and best utilizing your energy. This chapter discusses how to group similar tasks for maximum efficiency and minimal overwhelm.

Chapter 9 – How to Get What You Want: The 30,000 ft View: Take a step back to see the bigger picture. This chapter explores mindset shifts, goal-setting strategies, and the importance of self-responsibility in taking action and going after what you want.

Chapter 10 – 9 Tips for Improving Confidence: Confidence isn’t a trait; it’s a practice. Discover nine actionable ways to boost your confidence through self-trust, consistency, and small but meaningful wins.

Chapter 11 – Complete Catastrophizing + Handling Overload: Overthinking worst-case scenarios can actually help you take action. Learn how to FULLY play out situations, address fears, and manage any ensuing stress.

Chapter 12 – Managing Your Expectations: Most people don’t fall short because of effort—instead they trip over their own unrealistic expectations. This chapter dives into how to set achievable goals, what to focus on, and how to avoid the comparison traps that derail progress. Learn to embrace a long-term mindset, find peace in your current stage, and commit to one goal at a time.

Module 4: Going After What You Want

Chapter 13 – Getting Tactical in 10 Steps: This chapter is all about creating a plan you can actually stick to because it’s simple and realistic. You’ll learn how to break your goals into doable steps, start with the easiest one, and tackle the work without overthinking it. From handling worst-case scenarios to celebrating wins, this approach keeps things manageable and helps you build momentum that lasts.

Chapter 14 – Getting Clinical: Treat your past efforts as valuable data. This chapter encourages reflection, accountability, and a focus on what you can control in order to help you take action and refine your approach to success, whatever success looks like for YOU.

Chapter 15 – Getting Real: This chapter cuts through the noise and gets straight to the point: taking action takes work. It’s not about overcomplicating things; it’s about showing up, staying consistent, and staying rooted in a commitment to what truly matters to you.

Chapter 16 – Emotional and Social Considerations: But what about other people? Our actions don't exist in a vacuum. What if other people don't like this action that you're taking? It’s completely normal to care about what others think—it’s part of being human. This chapter helps you navigate those concerns, and once again serves to remind you that the acceptance and support you seek will come from those who you attract by showing up authentically as your whole self.

Chapter 17 – Making the Decision: Some things can’t be trained—they simply require a decision. This chapter emphasizes the importance of choosing to believe the evidence you've generated regarding your competency and capability, and then making the decision to take action.

Chapter 18 – Overcoming Self-Sabotage: Self-sabotage often stems from unexamined fears or habits. This chapter explores how to recognize these behaviors, question their purpose, and move forward intentionally.

Chapter 19 – Facing Your Fears and Continuing Forward: Fear is inevitable, but action WILL build confidence. Time compounds effort, and consistency is the shortcut that everyone is looking for. Learn how to face fears head-on, lean into the process, and build momentum that keeps you moving forward.

Module 5: Putting it All Together

Chapter 20 – Revisiting Your Wants List: Where to Start: Revisit your list of wants and identify how to actually take action on it. This chapter includes real-world examples to help you take that first step and understand where to start.

Chapter 21 – Closing the Loop of Learning: This chapter brings everything full circle, summarizing the key takeaways from the entire program. If you think you've heard the same information early in the program, it's because you have! Once is never. This chapter is the final wrap-up to reinforce what you’ve learned, tie it all together, and ensure you leave with a clear understanding of what it takes to get out of your own way and finally take action.

Module 1: Welcome and Foundations

Chapter 1 – Welcome and Meet the Maestro: Meet your host, The Maestro (that's me 🙋🏽‍♂️!) as I briefly share my background, expertise, and journey from a physical therapist to online business coach. I'll break down the purpose of this course and then set the stage for mastering email marketing.

Chapter 2 – What is Email Marketing and Why Should You Care About It: Explore what email marketing is and why it’s a critical tool for any online business. Learn how email lists can serve as a reliable way to connect with your audience, especially when social media platforms change or disappear. What you gonna do if social media dies? Don't get got!

Module 2: Tools and Getting Started

Chapter 3 – Exploring the Different Email Marketing Service Providers: Dive into the various email marketing platforms available, from Kit to Mailchimp, and understand the key features to look for. This chapter highlights the importance of selecting a platform that fits your needs while sharing my personal insights and recommendations.

Chapter4 – How to Start an Email List and Get Email Addresses: Learn my three-part approach for building your email list: Ask, Exchange, Capture. This chapter walks you through the foundational steps to begin building and growing your audience.

Module 3: Building Your List

Chapter 5 – Landing Pages, Lead Magnets, Freebies, and Opt-ins: Learn how to grow your email list by creating valuable freebies like PDFs, guides, or checklists that genuinely help your audience. This chapter walks you through designing simple, effective lead magnets and setting up landing pages or opt-in forms using tools like Kit. You'll also get tips on crafting quick wins for your audience—solving their first big problem in a way that's easy to implement. By the end, you’ll have clear, actionable steps to create a lead magnet that feels like a no-brainer for you people.

Chapter 6 – The Nuts and Bolts and FAQs of Email Marketing: Master the practical aspects of email marketing, including how often to send emails, scheduling them, and writing emails that your audience actually wants to read. You'll learn why simplicity wins over flashy templates, how to increase open rates by focusing on value, and why connecting with your audience should always come first. This chapter also addresses common FAQs and provides solutions to help streamline your strategy.

Module 4: Advanced Strategies and Selling

Chapter 7 – Advanced Concepts of Email Marketing: Take your email marketing to the next level with advanced strategies like tagging, automations, and sequences. Learn how to personalize and optimize your campaigns to build stronger connections and better results.

Chapter 8 – Selling Through Email Marketing: Understand how to effectively sell through email by focusing on problem-solving and storytelling. This chapter covers strategies for writing persuasive emails and pitching your offers authentically.

Module 5: Wrapping Up and Bonus Content

Chapter 9 – Closing the Loop of Learning: Reflect on everything you’ve learned and gain tips for staying motivated and consistent with your email marketing efforts.

Chapter 10 – Bonus Chapter: Q+A from the Live Workshop: Gain valuable insights from real-life questions asked during the live workshop. This bonus chapter provides additional clarity, tips, and practical advice to ensure your success in email marketing.

Module 1: Foundations and Myths

Chapter 1 – Welcome and Meet the Maestro: Meet your host, The Maestro (that's me 🙋🏽‍♂️!) and learn a little bit about my background.

Chapter 2 – The Biggest Lie in Online Business: Allow me to be the first to give it to you straight: Creating a course is the easy part. Learn why audience engagement and solving their specific problems are the keys to thriving, and exactly what it takes to find financial success with your online course.

Module 2: Understanding Online Courses
Chapter 3 – An Overview of Online Courses: Learn the components of a truly dope online course (yes, I said dope), from delivering results and creating an engaging user experience to using multiple forms of media. This chapter highlights the essentials of designing courses that stand out and meet learners' needs.
Chapter 4 – Where to Build and Host Your Online Course: Dive into the pros and cons of various platforms like Kajabi, Teachable, and Thinkific. Learn how to choose the right platform for your needs, focusing on factors like integration, user experience, and scalability.

Module 3: Course Creation Essentials
Chapter 5 – What to Put in Your Online Course: Learn how to identify the key problems your audience faces and create content that solves those problems effectively. This chapter covers structuring courses for maximum impact, selecting the right length, and focusing on usability over simply creating more stuff.

Chapter 6 – How to Actually Make an Online Course: Get a step-by-step guide on the technical side of course creation, including recording videos, creating PDFs, and designing slides. Learn about tools like Screencast-o-Matic, Canva, and Kajabi to simplify the process.

Module 4: Marketing and Strategy
Chapter 7 – How to Market and Sell Your Online Course: Master the basics of promoting your course through storytelling, audience engagement, and email marketing. Discover how to create ethical urgency, address audience pain points (without being gross and twisting the knife), and utilize and open-close cart model to maximize enrollment.
Chapter 8 – Additional Thoughts and Considerations: This chapter dives into bonus tips, from incorporating community features like Facebook groups to offering lifetime access and gamification. Learn how to surprise and delight your audience to increase value without increasing complexity.

Module 5: Wrapping Up and Bonus Content
Chapter 9 – Closing the Loop of Learning: Reflect on the importance of solving real problems for a warm audience that trusts you. This chapter reinforces key lessons, emphasizing user experience, consistent value delivery, and the importance of putting your audience's results first.

Chapter 10 –  Bonus Section: Q+A: Get answers to common questions and practical advice from the live session. This bonus chapter addresses lingering doubts and provides additional clarity to ensure your online course journey is a success.

Module 1: Setting the Stage for Success

Chapter 1 – Welcome and Meet the Maestro: Meet your host, The Maestro (that's me 🙋🏽‍♂️!) as I briefly share my journey and experience hosting webinars, an endeavor that has been extremely fruitful for my business. This chapter will set the tone for the course and highlights just what is possible when you lean into the world of webinars.

Chapter 2 – A Moment of Hype for the Dopeness of Webinars: Discover why webinars are one of the most powerful tools for building trust, engaging with your audience, and driving revenue. Learn how they capitalize on real-time interaction and why they’re a perfect starting point for creating superfans.

Chapter 3 – What Exactly is a Webinar?: Unpack the basics of webinars: what they are, how they differ from workshops and masterclasses, and what makes them stand out. This chapter clarifies misconceptions and sets clear expectations for what a webinar should deliver.

Module 2: Building the Foundations of Your Webinar
Chapter 5 – Logistics of Hosting a Webinar: Explore the nuts and bolts of webinar logistics, from selecting the right platform to managing time and creating a smooth experience for your attendees. Get actionable tips to ensure your webinar runs seamlessly.
Chapter 6 – Marketing, Advertising, and Selling 101: Learn the fundamentals of marketing, advertising, and selling in the context of webinars. This chapter breaks down the concepts of storytelling, audience alignment, and creating value, laying the groundwork for successful promotion of your webinar.

Module 3: Getting Your Webinar Noticed
Chapter 7 – How to Market Your Webinar: Dive deeper into webinar marketing strategies, including leveraging social media, free content marketing, and building buy-in with your audience. Learn the exact strategy for how to create buzz and excitement leading up to your event.
Chapter 8 – How to Sell Your Webinar: Master the art of selling your webinar, from pricing strategies to crafting compelling titles that solve specific problems. This chapter covers how to ensure your webinar aligns with audience needs while driving registrations.

Module 4: Mastering Webinar Execution
Chapter 8 – Selling During Your Webinar: Explore the delicate balance of providing value while pitching during a webinar. Learn how to sell transparently and ethically, ensuring your audience leaves with actionable solutions regardless of whether they buy.
Chapter 9 – How to CRUSH the Delivery of Your Webinar: Learn best practices for delivering an engaging and bomb-ass webinar. Yeah, I said bomb-ass. From audiovisual tips to creating interactive moments, this chapter focuses on creating an unforgettable experience that keeps your audience hooked. Ain't nobody got time for a boring webinar.

Module 5: Advanced Insights and Next Steps
Chapter 10 – Advanced Topics: Take your webinar game to the next level with advanced techniques, including automation, series vs. single webinars, and turning webinars into evergreen content. This chapter also explores how to handle challenges like no-shows or low registrations.
Chapter 11 – Closing the Loop of Learning: Reflect on key takeaways from the course and gain insights into maintaining trust, delivering consistent value, and staying authentic in your webinars. This final chapter emphasizes storytelling, action, and connection as the foundation of webinar success.