Maestro on the Mic

MOTM #546: Should You Start an Online Membership?

Thursday, January 18th, 2024

Should you start an online membership? No. No you should not. I say this as someone who actually *does* run one, but many membership models out there aren't all they're cracked up to be, and the dream of “effortless, passive income” isn’t real. Buuuut if you’re going to ignore me and start a membership anyways, here’s how I’d do it.

Let’s chat.

Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

In This Episode You'll Hear:

  • Membership models are trash
  • Building the Mafia
  • The math is easy, the work is not
  • On-going solutions are hard to sell
  • Valuable deliverables
  • Facilitating community
  • Expect slow growth
  • Capping membership
  • Price it however you want

Links & Resources For This Episode:

MOTM #425: Practical Pricing Strategies for Online Business

Check out the transcript for this episode!

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