[Transcript starts at 1:07]
Hello, hello my podcast people and thank you for joining me for yet another episode of my favorite podcast. If you're listening to this on the day that it drops, the day you're watching it on the day that it drops, it is Monday, August 5th. What? Y'all know, I say talking about it because it will never, you know, cease to blow my mind.
I record this in the past, I release them in the future. As of today when I'm recording it, it is July 29th, this will release on August 5th, and whenever we cross over months, it's just always like, wow, like, the time goes by so fast. So please, folks, enjoy every day. So today we're talking about knowing your role, R O L E, as it relates to both your brand and your business and quite possibly in Life this episode was inspired every time I say that I kind of think of this episode brought to you by no but this episode was inspired by two things one a Absolutely phenomenal conversation that I had this past weekend.
Um, I went out to a very long brunch It was like four hours long and y'all know i'm very Uh, specific, very, uh, what is the word I want to use? Uh, protective over my time. Um, but I went out to brunch. It was phenomenal. Uh, it was, the brunch was for Molly, Molly Galbraith. I brought her on the podcast before.
You know I love her. We will link that in the show notes, uh, episode, uh, in the show notes. Thank you, Courtney. Uh, but she's in town for, you know, Girls Gone Strong. She lets, she gives them like, you know, two weeks, I think, of the year off where the whole team is just off and, um, it happens to coincide with her birthday, uh, one of those weeks.
So, she was. Out in Hermosa beach, which is literally just next door. She was there with her partner Casey Uh, so she had reached out was like hey, do you want to do lunch or brunch or something? And I was like, yes, so we went out to brunch with her her partner Casey doc Jen Fitz showed up fun surprise. I was like you can crash this party anytime I haven't seen doc Jen in so long mainly because she lives in corona zone.
It's too far But either way, uh, and lex was there as well. So we're celebrating molly's 40th birthday and casey molly's partner You know, I haven't had much time to like actually speak with him. Um, he had, both he and Molly had never met Lex, so there's a lot of conversation of getting to know people, um, which meant a lot of questions, right?
Casey's actually a very good question asker, uh, in general. He's a very, like, just curious man. Um, so those questions really got the wheels spinning. Um, I know he doesn't listen to this or watch this, but thank you. Casey, uh, for those questions, uh, that inspired this episode. Second thing that inspired this episode was a post that Lovey shared on Threads that outlined the different roles that exist when it comes to enacting change.
I went and scrolled on her Threads feed and I couldn't find I went through all the little parts of it and the the repost section and the replies section and I couldn't find it. I'm kind of annoyed about that, but suffice to say that It takes all kinds, right? When we're working on enacting change, we're working on doing anything.
It takes all kinds. And also, you do not need to be all kinds. To that end, it's very helpful to identify what you do best. As it relates to, you know, enacting change and what Lovey was speaking about, we can think of the storyteller that mobilizes people, the organizer that brings them together, the builder that actually like, you know, builds the tech.
And we know that there's been all these, um, meetings on zoom, you know, a hundred thousand people on zoom that took some tech there, right? But it took someone like lovey to organize the people to someone like lovey to, you know, be the storyteller to bring these people together and uh, you know, bring people in to be speakers for this thing, right?
So another example that I was thinking about when I was outlining this is musicals, right? For those of you who don't know, I was not in musicals, but I was in the pit orchestra or pit band for Musicals in high school and I loved it. So when we think of something like that, all the parts are required, not just the main character.
Right? Who wrote the thing? Who wrote the play? Who wrote the musical? What about the actual people in the pit orchestra? They're the conductor, the supporting actors, the stage crew, the people who make the sets. I'm sure I've missed a bunch of other people, but I think you get where I'm going here. Right?
All types are necessary for this outcome. From a tactical perspective, uh, and relating this to online business, When we're looking to identify what role you are, what part you, what part you play, to me that comes down to, is very analogous, I should say, to identifying what we call your USP or your UVP, right?
Your unique selling proposition or your unique value proposition. Or as I like to speak about it, your unique relevance. I probably should do like an entire episode about that because to me it is different. Um, but I don't have time for that right now. Uh, at the heart of these things, at the heart of identifying your USP or UVP or your unique relevance.
Is simply identifying what your superpower is and I actually do have a reel on that. We will link that. Thank you Courtney Um, it's identifying your superpower and leaning all the way in to me a superpower something that just you can't escape All right, you are born with it. It is wholly you you can learn things that amplify it All right, but I don't think that you learn a superpower And that's that's if you think of superpower as relates to superheroes It's like they're just born with this thing They learn that they have it and then they learn to control it or wield it yield it All right, but They don't, you don't just like learn the superpower.
So to me, we have, we all have that. We all have different things and maybe you have, you know, more than one. And Lovie speaks about that when she was, uh, you know, put out that list that you may have more than one role and that's fine. I, I just want you to identify that these roles exist and identify which ones, one or which ones you fall into, which typically is gonna be based on this unique, you know, I almost said unique selling power, but your unique selling proposition, unique relevance or your superpower and then leaning all the way in.
I want to intentionally use the word identify. When it comes to identifying a superpower or identifying a USP, because to me, this is most easily done retrospectively. Meaning you do all the things, you help all the people, you create all the content, and then you look back on it. And you're like, what do I notice?
What pattern do I notice? What thing comes up the most? Who do I enjoy working with the most? Who do I get the best results for? I, what actually lights me up? What, what drains me? What do I not like doing? And from there we can say, okay. Okay. This is likely my superpower. This is my USP. This is something that I'm going to lean all the way into.
I, I spoke earlier that Casey had, uh, the conversation with Casey had inspired this episode because Casey was asking all these questions, and when he was speaking to just me and Lex at one point, Molly was speaking to Jen, and at one point it was just Casey basically asking questions to me and Lex because he knows that we work together, uh, and that we're also, you know, life partners, if you will.
Um, These questions really served as such a great mirror and that, in that moment, I was like, this is actually a really helpful tool. I'm getting tactical here. He was asking each of us what we believe our superpowers are, asking us what we respected about the other person, asking who we work with, asking how we work together, and To me, one of the most beneficial parts about that, because I could answer all these questions so complex, one of the most beneficial parts about that was hearing the other person's response.
So, right, for you, maybe you, you can't identify these, answer these questions yet, but it's still great to be asked them and start thinking about it. One of the things that can be super helpful that I think is often not, uh, promoted or talked about is the fact that listening to other people's answers can help you with yours.
Right? Especially when it allows you to be like, hell no, that ain't me. Right? Real talk, and I believe I say this in the post that I did, the reel that I did, my superpower is that I can see people's superpowers. I can very much, and sometimes it becomes, I think, you know, Garth Brooks said it, and I talked about it in one of the episodes, that every blessing is a curse, every curse is a blessing.
And so, for me, in seeing what people, what I believe is someone's superpower, and what they should lean into, I When they're not leaning into it, it's like literally I'm just like, but why? Just listen, just do this thing. But people, you know, people are experiential learners and they have to go through that themselves.
But hearing Lex articulate her superpower, which corroborated, which corroborated what I believe to be her superpower and hearing what lights her up. was such an easy hell no for me like Lex loves completing tasks and we've talked about this before it's why we work really well together um that's how she likes to support people that's how she likes to show love it's like do things for people that's a hell no for me i'm like you're an adult go fucking do it yourself why do you need me to do it all right but hearing her say that further illuminated and highlighted what my role is is, right?
For some people that would just be a start of like, no, actually I don't like that. But for me, it was like, yeah, this is definitely what I don't like. And this is definitely over here what I do like and what I'm really, really good at. So quick detour to promote BossUp because it directly ties, it's a detour, but directly ties into this, this concept.
Early bird pricing has ended the past few episodes. I was, you know, promoting BossUp to try and get you folks to save some money. Uh, but we still, we still have tickets. And if the things that I'm saying here are resonating and you're seeing how conversations can provide so much clarity, come to Boss Up and have these conversations.
For those of you who don't know, if you're new to the podcast or something like that, welcome. Boss Up is the in person event that Jill Fitt and I are hosting this October 10th and 11th in Redondo Beach. It is for female online business owners and female online business Hopefuls. Hopefuls. The link to the info page is in the show notes.
All the information there is there. I don't want to take a lot of time out of this episode to, you know, dive into Bossip. We have plenty of episodes about it. Actually, Courtney, if you can link that most recent one, thank you. But suffice to say, if you're hearing this, you may be like, Oh, well, those questions would be helpful.
Or hearing the answers from other people would be helpful. Come to Bossip and have the conversations, please. So, continuing on and speaking of online business. I do want you to understand. I know earlier that said that you don't have to be all the things, but in the beginning of your business, you do, you will play all of the parts, right?
You will hold all of the roles. You will do all of the things, right? We see when people open a CrossFit box, right? And they are the coach. They are the marketer. They are the janitor. They are the manager. You do it all. I do believe, and no one's saying that and explaining that folks that are able to juggle all these things and have proficiency with all of these things.
It is easier for them to succeed. One of, uh, you know, I've done a. I have this group that I'm in and we meet once a month and, uh, Annie Miller is in that group. And one of Annie Miller's superpowers is that she can play all the roles, right? She is the marketer. She is the face of the business. She is very strategic.
She can, she has an eye for what things look good. She understands the tech side of things, right? We are very similar in that way. To that end, that person will have a much easier time succeeding when it comes to an online business. For folks that are like, fuck, I hate technology. You're going to struggle in the beginning because you do have to wear all the hats unless you would have a million dollars and you're just like, I'm going to outsource it from the jump, but most people do not.
Right. So yeah, it will be harder and you will have to lean into these roles. And then once you get things going, then you can start to outsource the things that you're like, that isn't just not what I do. I'm not good at it. It's not helpful for me to do it. It takes too long. I hate it. Whatever. All right.
We see it in the online business side, right? You're the face of it. You're the marketing department. You are it, you're the head of finance. You're the podcast producer. You're doing all the things. And then over time, you get to choose what you outsource. Right. And please do not let anyone tell you that you have to outsource specific things.
Right. The best things to hold onto are the things that you love doing, even though other people may be like, that's not directly client facing. It's not directly, you know, revenue generating. You get to choose what you hold onto and what You let go of. I do of course have some beliefs around the things that I think are more important when it comes to building an online brand.
Um, but suffice to say you get to choose. I, so I'm gonna wrap it up here. It's gonna be a shorter episode, which is not a bad thing. The long and the short of it in terms of knowing your role is that number one in life and business, knowing your role. is helpful. The thing that I want you to take away from this episode, which is part number two, is one of the easiest ways to identify your role is to talk to other people.
Yes, of course, helping other people. And then we have that, you know, body of work, whether it's that we have the results we have of the people, the people we've worked with, the content we've created, we can look to identify it based on that. But talking to other people and hearing what they're passionate about, hearing what they're doing, hearing what lights them up, it can be incredibly, incredibly helpful in helping you.
Identify your. Alright? Alright. Again, a pitch, a hard pitch. Come to Boss Up, have the conversations. Or, don't. You're an adult. We'd love to have you. I, I also just think that, you know, after this weekend and having the conversation and walking away from it and being like, just so clear on what I do and who I help.
And, and I, I probably should say this before we end. This process can take, can and will take a super long time. Like most people are not just like in day one, like, this is what I do, this is what I love. It takes years and years and then that evolves over time for sure. But I do think we can kind of expedite this and you know, I say that in watching Lex and how fast her career has moved forward and I think that it's.
It is not, I think, I know we've had conversations, it is being around other people that are having these conversations. It's being around people that are ahead of you, that are very clear about what they do, and they can reflect that back to you and you can be like, no, I don't like that. Or being around people that can be like, hey, I see you, I see that you're great at this, like lean in and giving you that confidence and lending you that confidence so that you can make those moves forward and identify and lean into your role.
Okay, so that's all I got for you. As always endlessly, endlessly appreciative for every single one of you. Until next time friends, Maestro, out.
Watch this episode on YouTube!
Get your tickets to #BossUp2024
MOTM #599: Our Biggest Complaint Yet
MOTM #273: Strong Women Lift Each Other Up with Molly Galbraith
Catch me on the socials: Instagram | YouTube | Threads | TikTok | Facebook