What if you have multiple ideal clients? Can you build multiple signature offers?
Technically, you can do whatever the hell you want. But here’s my advice:
Don’t base your offer on who you want your ideal client to be, but rather base it on the problem you solve. That can inherently include multiple demographics.
And if you want to solve multiple problems? I recommend you pick one—whichever you have the highest levels of expertise AND enjoyment in.
Thank you to Think! Bars
Thank you to Perfect Snacks
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