Full Transcript: MOTM #571: The Number 1 Reason to Go to Live Event

[Transcript starts at 1:09]

Hello, hello, hello, my podcast people and thank you for joining me for yet another episode of my favorite podcast. If you're listening to this, when it drops, it is Monday, April 15th. Welcome to the middle of April. And we are talking about the number one reason to go to a live event. Also hope you got your taxes done. April 15th.

I think that's an important date. 

Let's do a few little life updates and then we'll hop on into the episodes. I'm actually super excited to talk about this one.

So life update number one Lex's parents are coming this week. At the time I'm recording this, you know, it'll be in the future as per always we record in the past release in the future. But Lex's parents are coming to visit. Short trip.

It's like Thursday to Monday, but I'm excited. So that should be good. My computer arrived today. I told you in the last episode of I don't know to I guess two episodes ago, uh, my shit died, got a new one, got a Mac studio. I haven't set it up yet because I didn't want to deal with all of the setup stuff and then have to record this and have to go through the issues.

So I said, let me record this. It worked out fine last week. So at some point today, [00:01:00] I will set that up and I'll let you know how it goes. The monitor. You can't see it. I can see it. It is working great. I went with that BenQ 27 inch. I'll put it in the show notes. It will be an affiliate link through Amazon because mama didn't raise no fool.

Uh, but it's working great. It is a 4k monitor, not a 5k monitor. It's not a Retina display like iMac. Um, but it's also half the price and delivers 100 percent of the output. Although the speakers suck. I'm not going to lie. I got to get new speakers. Um, but that's, It's an inexpensive task there, um, but I have been thinking, I'm like, should I have gotten the 32 inch?

Probably not because it's a lot of eye movement, right? You can't see it, but this screen slides up and down. And if I slide it up, it'll go in front of the camera. And so the fact that I had the camera mounted above, like I use the DSLR and have it mounted above means the screen height can only be, but so high.

And then yes, I have room underneath it, but then my eyes would travel way far down, so it's not ideal. The 30, the 32 inch would be too big. I'm literally convincing myself as I'm recording this. Uh, the 27 inch is fine. And. [00:02:00] I mean, worst case scenario, I could get another 27 inch and it would still be cheaper than the one monitor.

Slightly more expensive, but on the whole, cheaper. I know how that doesn't make sense, but just like, it feels like it makes sense to me. Like I get two and it's like 600 bucks, 1600 bucks versus the one that's 27 inch and it's 15, it's 1599. And I think it will be more expensive cause that's like, you know, the base price and there's no tax or anything added to that.

When they list it. So, uh, I could get two of these, but realistically my second monitor, which you can't see, uh, that is a 24 inches, 24 diagonally. And it's like a, I don't know, like a 12 inches high. Um, so. Getting a 27 inch monitor wouldn't actually be that much bigger. So I'll probably just stay with this one.

And one of the things to note, I know I'm going off on a tangent. It's not a tangent, but I know the episode's about, but I love talking about this stuff. Um, one thing to note is that the BenQ monitor, it's a matte finish, which is just, it's just different than, you know, the shiny iMacs, um, and getting used to the Apple products, but it, in having a matte finish, I've [00:03:00] noticed that it's actually easier for me to go, my eye to go between the two screens.

When I had my iMac, it was the glossy finish. And then the matte screen, the matte finish for the secondary monitor. And there was definitely, there's already a difference in the resolution and then just having that difference made it a little bit, uh, um, but this is matte to matte and it's great. It works out fine.

I'm very happy with it. And yeah, there's no need to be spending a zillion dollars to be having an Apple. Apple Mac, Apple monitor. So there's that. Uh, I am also currently sore as fuck. I had a semi private lesson with my girl Kim Hildreth yesterday. It was four of us. Um, so semi private. Kim is a pro beach volleyball player.

Maybe I'll bring her on the podcast at some point. We'll do like an in person recording, but. She's hands down one of the smartest players on the tour. Like she's, her volleyball IQ is just so fucking high. And part of that's cause she is a quote unquote undersized player. I think she's like five, seven, uh, and that's undersized for volleyball.

So you gotta be smarter. Um, she's also super [00:04:00] athletic, but it's just, it's super fucking cool to me that we're friends. Um, we met through Instagram. It was like a Fringe connection. When I say Fringe, I mean the company Fringe and she was looking at them. I don't know. But either way, it's fringe was, Alyson and Fringe were definitely involved there.

Kim wound up taking the intent, my Instagram intensive. Um, we just say, you know, stayed friends. And it's really cool to me. I'm like, dude, I know a professional volleyball player. And like, we are friends. So she was in town, uh, for a tournament that she had on Friday. Lex and I wound up staying for all three matches.

We were just going to go, I was just gonna go to the one, but then I was like, you know what, work can wait. So stayed for all of the matches on Friday, and we don't have any regular classes this weekend. We didn't have any regular classes because Steven was out of town for his spring break with his daughter. So we set up a semi private and it was just It was just so fucking good.

I'm so, I'm so sore. But it was so good. But the lesson, the semi private lesson ties directly into today's topic, which is the number one reason to go to a live event, and that is for the magic of being [00:05:00] in the room. Yes, I could absolutely do remote sessions with Kim. I could pitch that and she would say yes.

I could have her create me some sort of program. I could persuade her into making, you know, videos online and such that, You know, teach how to handset. She has the best, she's a phenomenal handsetter. Um, how to adjust one's timing for their approach, because that's one of the things we worked on. But it fucking pales in comparison to the live in person lesson and the three other phenomenal humans that were there with me.

Lex is obviously one of them, and then my girls Diana and, um, Brianna. Actually, at least she goes by Brianna, but we call her Bri. Um, but, um, That is why you go to live events. That is why you do things in person. So the, the inspiration for this episode is actually the fact that Jill and I have opened up doors for Boss Up 2024.

And for those of you that don't know, Boss Up is a two day live in person only event for online business owners and online businesses hopefuls [00:06:00] who want to do things differently, right? This year it is October 10th and 11th in sunny, crossing my fingers, sunny SoCal. Uh, it'll be at the Shade Hotel in Redondo beach.

Jill and I will be breaking down all things online business strategy. But this year we're doing it differently because we're bringing in guest speakers, and I'm fucking pumped. We actually had Lex as a guest speaker in the past, but this time we're bringing in a different, slightly different type of guest speaker.

So far confirmed, we have Dr. Jennifer Hutton, Dr. J Pop, we got Rachel Strickland, and we got Dr. Uchenna Ossai, a. k. a. UC. Um, they've all been on the podcast, so we'll link those episodes in the show notes. Thank you, Courtney. But, bringing them in, because they all are committed to doing business differently.

And we've asked them to speak about what it takes to become the type of business owner, who does things differently, right? What it means, what it feels like, because it can be great in theory. Then you actually say something that's different. You say something that's against the grain [00:07:00] and you deal with that feedback, that pushback.

What is the reality? All right. Having them speak on these things. So, you know, not just so you can learn about how to do these things, but decide if it's really for you. I'm, I'm honestly, I haven't been this excited about a project in quite some time, and I'm really just kind of taking this on. It's like, this is going to be my baby.

Obviously I share it with Jill, but I am really committed to like, this is the thing that I'm focusing on pushing. This is the thing that I'm focusing on trying to fill. I want you in the room. I want anyone who wants to be in the room to be in the room. And I promise you, we are doing things differently.

This is the third time that we're running BossUp. Uh, and we were actually inspired to bring it back while we were at, we meaning Jill and myself, while we were at another conference, uh, back in 2022. The conference is well intentioned. It's a good conference, but they had the same speakers that every conference has.

It's the same messaging and it kind of perpetuates all the things that I hear [00:08:00] people say they don't necessarily want more of. My folks tell me that they want, what they actually want is tactics and strategy. How can I, what can I implement right now? They want more female speakers. They want more diverse speakers or diversity in their speakers.

They want approaches that actually feel good for them. They want permission to do things in their own way, maybe a little guidance with them. They want more than the I did it so can you messaging. So Jill and I built it. When this episode comes out, I think early bird pricing will still be going on. I don't know.

Again, the episode I've recorded in the past comes out in the future. But base pricing would be around 497 for the standard ticket, 997 for the VIP ticket. The VIP ticket, which is also new this year, includes an extra half a day. So on Wednesday, 20 spots. You get priority seating. And you get a private dinner.

I strategically am listing the private dinner last, not because it's the least important, but because it is the thing I [00:09:00] want you to pay attention to the most, so we put it at the end, because it speaks to the number one reason to attend live events, the magic of being in the room, AKA the hallway track.

So I love that term. And I first started using that term during my CSM days. For those of you that are PTs, you know what CSM is, combined sections meeting. It's a massive massive conference for physical therapists. Um, and at this conference, they have 11 billion tracks and someone at some point during my CS and CSM days said hallway track and it stuck with me.

So the hallway track is what happens when you're not in an actual session learning the information. Don't get me wrong. The information is dope. The information is important, but for the most part, you can get that information somewhere else. It's oftentimes, you know, it's 2024, you can get it from the comfort of your own home.

So you go to the event in this information age to be surrounded by people [00:10:00] who are also 1 percent action takers, right? That's exactly what going to a live event is. It's a one percenter action. It requires big time sacrifice. There's a financial investment and just the time there, right? That is the biggest thing.

You have to leave your routine. You got to leave where you live. You got to change everything up. To go be in this other place. I did a Story question. Like a little question in my Stories about what folks would want to, would want from their dream event. And someone wrote, different information than you teach in social media and podcasts, etc.

I wanted to go through the phone and shake that person. Thank you, if you're listening to this, thank you for responding. But also, you don't need more fucking information. You need more implementation. Yes, some folks will only consume the content if it's given to them in real time, and that is absolutely, that is absolutely a reason to attend a live event, right, as it relates to acquiring information, right?

[00:11:00] Additionally, some of the new information that you may be looking for, this person may be looking for, comes from, or comes in the form of that same information that you can get on social media and podcasts and things like that, but it's being applied to your specific business in real time by the people who are putting on the conference. At the- and also during any kind of breakouts and such. All right. But for the most part, for the fucking most part, most of you who haven't reached your goals yet, you probably need more time and more implementation, especially if you are someone that is an information monster, right? You probably don't need more information.

You need more implementation and more time implementing. This is the magic of a live event, right? You put yourself in a room with folks who want to do the things, which increases your odds of finding folks who are actually doing the things. Yes. Real talk. There is a small, I think it's a [00:12:00] small percentage, right?

I think it's a smaller percentage of the, of the entire group that's actually doing the things, right? Because I do think plenty of people go to conferences for the rah rahs and then they don't change anything. But there are also plenty of folks who go and then do implement. They are action takers and the only way that you find these people is by being in the same room as them, right?

Because most people just aren't fortunate enough to live down the street from someone, you know, in my case, where my business bestie, my bestie, and my girlfriend, they're both do what I do. They're both incredibly driven. They clearly live near me, right? My bestie lives, Jill, she lives down the fucking street.

Many people don't have that, and their partner, they have no idea what the fuck they do, right? They're not in the online business space. This is why you go to events like this. For me, the most recent conference that I attended, I was speaking at it, but from that, I went and added intervals to my training.

I fucking hate it still, but I added them. I have a friend who was there. I'm not going to put her business out there and put her on blast. But since [00:13:00] that conference, she's cut out alcohol. It's been like 20 something days. Accountability, buddy, anyone? I've been messaging her and being like, I'm doing these fucking intervals.

How is it going with the alcohol? You find these people at live events. You find the action takers at places where action takers go, which is the live event. It's the in person event, right? So for those of you who are inherently action takers, and I kind of, the segue there is I am inherently an action taker.

I don't really go to a lot of events. I honestly, I don't go to them necessarily to get that inspiration, but if I really needed inspiration, that's where I would go, because that's where the people are that are doing the things, right? Yes, we have some people that are doing the things and they're just not going because they're doing the things, but on the flip side, you have people that are doing the things and that's where they're going.

So for those of you who are inherently action takers, but maybe you're a little bit burned out, you're looking for some inspiration, this is absolutely something that can be quote unquote cured with the magic or by the magic of being in the room. When you surround yourself [00:14:00] with folks who are excited about their shit, it's a great way for you to figure out which of your shit you're actually excited about, and the stuff that you're actually just going through the motions with and you should cut out. And then you go home and you do it. And maybe just, maybe you found an accountability buddy during that time, made a new connection during that time and they, you know, keep you going.

And you stay inspiring each other. So to recap, the number one reason to attend a live event is for the magic of being in the room. It's for the hallway track, right? For the most part, you can get the information anywhere. You go to the live event. You go to a live, wow, you go to a live event for inspiration and implementation.

It's the energy, it's the accountability, it's the community, it's the environment that you're putting yourself in. You cannot get that from home. You just cannot, you cannot get that through the screen. Not for the [00:15:00] long, the long haul there. Y'all know I'm the first to champion online stuff, but it's different.

And no, we will not be live streaming this. It's the magic of being in the room. 

So, if this episode got you hype, we would love to have you at BossUp this year. Again, the link, maybe not again because I didn't say that, but the link, the registration link will be in the show notes. I'm going to put out a very specific call to action right now for any of you listening who have never been to a business conference.

If that's you, I would love to have you at BossUp. Just going to say, you know, it's going to ruin you for every other conference that you go to subsequently, but more than that. I told you that it's our vision to do Boss Up differently, right? And I don't want that to just be an idea, right? Nor can it just be in theory or in advertising.

We're gonna do it differently. You gotta actually fucking do it [00:16:00] differently. And part of doing things differently is having different folks in attendance. And if you've never been to an online business conference, or a business conference in general, or a conference in general, then that's you. And Jill and I would love to have you.

If you've got any questions, you've got any concerns, anything, my DMS are always open. You can text me. It will be me. The text will be green, but it's coming from me. Okay. It's my sideline 3 1 0 7 3 7 2 3 4. All right. That's all I got for you as always. Endlessly, endlessly, endlessly appreciative for every single one of you.

Until next time, friends, maestro.

Links & Resources For This Episode:

Watch this episode on YouTube!

Register for #BossUp 2024
MOTM #244: State Of The Union: Social Justice And Racial Equality With Dr. Jpop
MOTM #004: Dr. Jpop, The Pediatric Physical Therapy Prodigy
MOTM #218: You Get Stronger Every Time You Stand Up With Dr. Jpop
MOTM #393: The Psychology Of Creating With Rachel Strickland
MOTM #224: Be One Of The Few In The Crowd With Dr. Uchenna Ossai

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